Fil Raso
Woodbridge,ON
Summary
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
29
29
years of professional experience
Work History
General Manager
Decorium
03.2011 - Current
- Developed and implemented strategies to increase sales and profitability.
- Led team of 65 people including 1 assistant store manager and 5 department managers
- Drove store’s overall performance comp growth
- Drove sales from -11% to +1% in 6 months
- Grew sales from $16M to $16.5M despite the opening of 3 new competitor stores in the city
- Drove customer satisfaction scores from 65% to 80%+
- Increased customer count by more than 3,000 YTD
- Increased monthly profit margin from 9.8% to a consistent 15%
- Reduced inventory shrink to 0.78% of sales
- Rated as consistently exceeds expectations on all performance evaluations.
- Implemented loyalty program for commissioned associates where I trained and developed team on customer retention through engagement, relationship building and exceeding customer expectations
Group Sales Manager
The Hudson's Bay Company
04.2004 - 12.2010
- Directed store operations with annual sales volumes of $38 million
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Organized promotional events and interacted with clientele to increase sales volume
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Implemented partnership with home office and vendors to leverage stock and assortment based on micro-marketing
- Successfully executed and monitored quarterly business plans and loss prevention initiatives
General Manager
Chapters Indigo
01.2000 - 03.2004
- Developed and implemented strategies to increase sales and profitability
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
Store Director
Pet Smart
08.1994 - 01.2000
- Oversaw staffing and training, safety compliance, inventory control and financial functions
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow
- Analyzed operating and financial statements for profitability ratios
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
Education
Certificate - Architectural Technician
Humber College
Etobicoke, ON06.1986
High School Diploma -
George Harvey Collegiate Institute
Toronto, ON06.1983
Skills
- Leadership and Team Building
- Sales Development
- Sales Leadership
- Budgeting and Finance
- Profitability Improvement
- Employee Coaching
Timeline
General Manager
Decorium
03.2011 - Current
Group Sales Manager
The Hudson's Bay Company
04.2004 - 12.2010
General Manager
Chapters Indigo
01.2000 - 03.2004
Store Director
Pet Smart
08.1994 - 01.2000
Certificate - Architectural Technician
Humber College
High School Diploma -
George Harvey Collegiate Institute
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