Fify Loewen

• Created email fundraising campaigns that have resulted in a 300% increase in revenue from the previous month
• Developed a social media strategy that grew engagement by 324% across the company's social media channels
• Consolidated information from various sources to write SEO blog posts on important advocacy pieces which resulted in increased blog traffic.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Analyzed and reported social media and online marketing campaign results.

• Developed social media strategy that increased followers by 50% across all platforms
• Created press releases and announcements, newsletter articles and website copy.
• Led marketing campaign that led to 100% increase in donations for program from previous year
• Drove engagement on Facebook and Instagram by 50% within first 3 months and maintained consistent level of growth
• Pitched, interviewed subjects, shot and edited video project on male sexual abuse survivors which went viral on Youtube and has over 2.4 million views and has garnered over 650 subscribers for channel in less than 1 year
• Sourced vendors for services such as video production and materials to complete marketing objectives
• Generated reports detailing campaign performance, client engagement and engagement trends
• Implemented effective blog promotion strategy via back-linking, social media, working with other publishers, and via content syndication
• Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs
• Tracked and reported on marketing campaign responses.
• Designed and implemented brand guide to ensure published content is consistent, cohesive and recognizable online
• Consulted with various departments and programs (90+) on their marketing needs and offered actionable solutions.

Consulted with brands on their marketing needs

• Successfully identified core message and target audience for personal finance brand, which led to increased brand awareness through local television and radio slots
• Successfully provided guidance and support that helped sustainable brand figure out photography equipment needs. This allowed them to produce visuals that helped them tell their brand story on their various social media and web platforms, resulting in increase of followers by 10%
• Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar

Photography studio specializing in portrait photography

• Managed day-to-day business operations.
• Introduced new methods, practices and systems to reduce turnaround time.
• Designed Email Automation workflow via Convertkit to decrease conversion time for hot leads
• Used storytelling on social media and increased bookings by 200%
• Delivered TEDx talk because of strong online presence created for personal brand
• Wrote blog post that led to interview with BBC

Provided administrative support to senior team members.

• Wrote, designed and published 10 page internal newsletter distributed to 300+ employees.
• Drafted and issued 5 press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Built and maintained relationships with various media houses
• Created media kits and utilized promotional materials to meet specific strategic initiatives.

• Researched, interviewed, and wrote articles for newspaper
• Landed front-page story in time there (unusual for interns)
• Proofread news stories before print
• Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with editors to comply with legal boundaries for sensitive stories
• Wrote news stories, developed leads and constructed headlines.