Websites
Summary
Overview
Work History
Education
Skills
Certification
References
Languages
Accomplishments
Timeline
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FIDELIA OBUBA

FIDELIA OBUBA

Markham,ON

Summary

A dedicated Banker with 13+ years of experience in the banking sector, with extensive training in the areas of Corporate and Strategic Marketing, Exponential Sales, Business Development, Customer Relationship Management. Accomplished Business Development Manager with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.

Overview

16
16
years of professional experience
2
2
Certification

Work History

Business Development Manager

Wema Bank PLC
, Nigeria
01.2020 - 05.2023
  • Grew the branch's balance sheet from N5.6billion (USD$13.4million) to its current position of N13.3billion (USD$31.9million) in the space of ten months
  • Achieved my region’s highest Profit Before Tax (PBT) of over 160% year to date
  • Took over the branch with a loss making PBT of N15million (USD$36,000) negative, but currently running profitably on a monthly PBT of about N20m (USD$48,000) to N25m (USD$60,000)
  • Provided structured financing for manufacturing companies in the Fast-Moving Consumer Goods (FMCGs) sector to the tune of N2billion+ (USD$4.7million+)
  • Effectively delivered the bank's daily, weekly and monthly investment banking target through financial intermediation, advisory, investment services
  • Offered financial advice, funds arrangement, and documentation of same from time to time
  • Won key accounts in the business district and provided advisory services for trade / forex related transactions and investments
  • Investigate / proffered available investment opportunities to determine compatibility with clients’ financial plans
  • Make the best investment planning and strategies to achieve the financial goals of my customers and the bank
  • Monitor the financial market and trends to make financial decisions
  • Increased the branch's customer base with referrals gotten from my satisfied customers as a result of my quintessential customer service delivery
  • Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives
  • Managed the total branch staff of 40 individuals.
  • Maintained open and ongoing communication with clients to meet needs and expectations.
  • Established new customer accounts using negotiation and sales closing abilities.
  • Determined business development opportunities and implemented effective strategy for client acquisition.
  • Developed short-term and long-term vision and strategy to achieve targeted sales objectives.

Business Manager

United Bank for Africa, Ogudu GRA
Lagos, Nigeria
03.2018 - 01.2020
  • Increased the business office’s balance sheet portfolio from ₦2.1billion (USD$5million+) to ₦3.5billion (USD$8.4million) from March 1st, 2018, and its profitability from ₦2.5million (USD$6,000) to ₦8million (USD$19,200) monthly
  • Actively identified market segments and target customers in the business environment
  • Aggressive prospecting of new customers and strengthening existing ones with the view of achieving nil attrition
  • Deploying of e-payment solutions to old and newly acquired merchant and management of high-net-worth corporates, individual, and retail accounts
  • Monitoring the financial market and trends to make financial decisions
  • Effectively delivered the bank's daily, weekly and monthly investment banking, assets and liability targets
  • Communicated client priorities, delivering presence and business objectives.
  • Gained product knowledge to assist team members with structuring customer purchase, closing and delivery.
  • Translated customer needs into operational plan to fulfill projects with right resources.
  • Maximized business growth by driving high adoption and usage of marketing platform.
  • Utilized matrixed system to present customers with buying options, achieving targeted sales goals.

Business Manager

United Bank for Africa, Ikeja GRA
Lagos, Nigeria
05.2015 - 02.2018
  • Increased the branch balance sheet size from ₦ 1.7Billion in July 2015 to ₦ 4Billion in December 2018
  • Achieved a substantial growth in revenue from ₦ 24Million in 2015 to ₦ 78Million in 2017, gained over 100% budget increased by the end of the year 2017
  • Responsible for turning around the branch's performance, took over a profit/contribution size of ₦ 2Million monthly, but later ran on a profit between ₦ 8Million to ₦ 11.5Million monthly
  • Reviewed and accessed credit applications for corporate/commercial lending of ₦ 1+Billion on transactions across a variety of industries including services, travel agencies, trade customers, and manufacturing sectors
  • Responsible for the development of overall business strategies to grow the business of the location in other to increase consistency in the branch profitability.

Profit Center Manager

United Bank for Africa, Ikeja GRA
Lagos, Nigeria
04.2011 - 04.2015

• Relationship management for high-net-worth corporate, individuals, and retail customers
• Driving E-banking, Western Union, Money Gram activities to boost income generated by the bank
• Reviewed financial and quantitative targets for business development with respect to profitability target and relationship target (new accounts and reactivation of dormant account)
• Deepened the existing relationships with top customers and captured about 80% of their businesses.

Junior Financial Consultant

United Bank for Africa, Ikeja GRA
Lagos, Nigeria
05.2007 - 03.2011
  • Cross sold and offered financial advisory to existing elite customers
  • Explained advantages and disadvantages of available financial products to customers to maximize satisfaction.
  • Promoted business to increase customer base and grow revenue.
  • Interviewed clients to determine income, expenses, financial objectives and risk tolerance in order to develop successful financial plans.
  • Offered diversified set of solutions and full scope of investment products and services to meet clients' best interests.
  • Responsible for opening accounts, reactivation of inactive accounts and proper filing of document.
  • Answered clients' questions regarding details of financial plans and strategies and explained data in easy-to-understand terms.
  • Consulted with clients to assess and meet short- and long-term financial goal.
  • Provided ethical, objective and holistic financial planning advice to clients.
  • Developed and expanded financial planning relationships with customers through loyal and dedicated service.

Education

Graduate Certificate - Global Business Management

Seneca College of Applied Arts And Technology
Toronto
01.2023 - Current

Masters Degree - Marketing and Communication

Rome Business School
02.2020

Bachelor of Arts (B.A - French

University of Calabar
06.2004

Diploma - French Studies

University of Calabar
07.2003

Foreign Language Exchange Program -

CUEF

Village du Benin -

VILLAGE DU BENIN, RECHERCHE ET D'ETUDE DE LANGUES

Skills

  • Data analysis
  • Business management/Business Development
  • Client Consultations
  • Performance improvement
  • Task prioritization
  • Time management
  • Staff Training and Development
  • Customer Complaint Resolution
  • Written communication
  • Budget administration
  • Customer Service/Customer relations

Certification

  • Frankfurt SME Business School, Germany as a Certified Expert in SME Finance - 2022
  • Certified Nigerian Institute of Management (NIM), Membership Certification, - 2021
  • The Chartered Institute of Bankers of Nigeria - 2022
  • Financial Markets - Coursera, AI for everyone – Coursera, Introduction to Data Analytics – Coursera, Design Thinking for Innovation Coursera, Marketing Analytics Foundation – Coursera, Effective Customer Service Delivery/Keys to effective Sales - Planning H. Pierson, Basic Accounting Programme

References

Available upon request.

Languages

English
Full Professional
French
Limited

Accomplishments

  • Grew yearly revenue by 160% in 2022.
  • Oversaw a team of 40 personnel
  • Consistently maintained high customer satisfaction ratings.

Timeline

Graduate Certificate - Global Business Management

Seneca College of Applied Arts And Technology
01.2023 - Current

Business Development Manager

Wema Bank PLC
01.2020 - 05.2023

Business Manager

United Bank for Africa, Ogudu GRA
03.2018 - 01.2020

Business Manager

United Bank for Africa, Ikeja GRA
05.2015 - 02.2018

Profit Center Manager

United Bank for Africa, Ikeja GRA
04.2011 - 04.2015

Junior Financial Consultant

United Bank for Africa, Ikeja GRA
05.2007 - 03.2011

Masters Degree - Marketing and Communication

Rome Business School

Bachelor of Arts (B.A - French

University of Calabar

Diploma - French Studies

University of Calabar

Foreign Language Exchange Program -

CUEF

Village du Benin -

VILLAGE DU BENIN, RECHERCHE ET D'ETUDE DE LANGUES
FIDELIA OBUBA