Festus Adetola
Calgary,AB
Summary
Pharmacist with 8+ years of pharmaceutical industry experience, including cross‑functional roles in medical science liaison and national pharmaceutical channel management. Proven ability to engage healthcare professionals (HCPs) and key opinion leaders (KOLs), drive scientific education, support advisory boards and publications, and deliver strategic medical affairs support. Demonstrated excellence in territory-based stakeholder engagement, research collaboration, and educational outreach.
Overview
6
6
years of professional experience
Work History
HCP Engagement & Scientific Exec - MSL
BAT - CANADA
11.2024 - Current
- Leading pharmaceutical channel strategy across Canada, engaging HCPs and national thought leaders .
- Collaborated cross-functionally with Medical Affairs, regulatory, and marketing teams.
- Delivered balanced scientific and pharmacoeconomics education on NRT clinical evidence.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Nat. Pharma Channel Exec. - NRT
BAT-CANADA
10.2023 - 11.2024
- Established and maintained strong scientific relationships with regional KOLs and HCPs.
- Facilitated advisory boards, data presentations, and publication planning.
- Provided internal scientific expertise on pipeline products and clinical evidence.
- Supported research initiatives, investigator-led studies, and medical education events.
- Build and maintain relationships with KOLs and HCPs, organizing accredited and nonaccredited CE events (30-50 HCP attendees) with KOLs like Connie Marshall and Vijay Sarma, enhancing clinical education and NRT adoption.
- Collaborate with CX Pharma and KAM teams to develop medical education strategies, scheduling events within 6-8 weeks to maximize reach and address challenges like product misuse and tobacco association.
- Provide scientific expertise on NRT products, leveraging M.Sc. in Pharmaceutical Chemistry to deliver fair and balanced communication to HCPs and internal stakeholders, supporting market access initiatives. •
- Lead cross-functional teams to execute marketing and educational campaigns, utilizing CRM tools and data analytics to drive stakeholder engagement and achieve year-over-year sales growth.
- Mentor sales teams, fostering a culture of continuous learning to align with Medical Affairs objectives and enhance scientific presence in the field.
Business Area Manager
BAT-Canada
06.2022 - 10.2023
- Led regional team to enhance performance and achieve business objectives.
- Developed and implemented training programs to improve employee engagement and productivity.
- Analyzed market trends to inform strategic planning and operational adjustments.
- Collaborated with cross-functional teams to optimize supply chain processes and inventory management.
- Spearheaded regional initiatives to engage key accounts, fostering strong relationships with stakeholders to achieve 107% of clerk sign-up targets for digital transformation objectives.
- Developed and executed the Pall Mall Share Growth program, enhancing market presence for BG Fuels Banner through strategic communication and data-driven strategies.
- Collaborated with cross-functional teams to align regional efforts with company objectives, achieving 90% share of voice (SOV) in the district.
- Enhanced team capabilities through targeted training and coaching, improving communication and stakeholder engagement.
Territory Manager, Multi Category
BAT - CANADA
07.2019 - 06.2022
- Managed relationships with key clients, enhancing customer satisfaction and loyalty.
- Managed key account clusters (Petro Canada, Shell, Husky), building and maintaining relationships to drive sales, pricing strategies, and stakeholder satisfaction.
- Achieved 2020 company objectives of 50% market share in combustibles and 70% share of value in the vaping category within the key account POS network.
- Utilized data analysis to inform strategic planning, ensuring alignment with organizational goals and stakeholder needs.
- Delivered tailored presentations and training to internal and external stakeholders, enhancing product knowledge and engagement.
Education
Master of Science - Medicinal And Pharmaceutical Chemistry
University of Lagos
01-2015
Bachelor of Science - Pharmacy
University of Lagos
02-2011
Bachelor of Science - Biochemistry
Lagos State University
04-2008
Skills
- Scientific liaison expertise
- Antidote administration proficiency
- Collaboration on advisory publications
- Medical training and cost analysis
- Facilitation of cross-functional healthcare initiatives
- Proven track record in clinical and scientific engagement
- Research assistance and data analysis
Languages
English
Native or Bilingual
Timeline
HCP Engagement & Scientific Exec - MSL
BAT - CANADA
11.2024 - Current
Nat. Pharma Channel Exec. - NRT
BAT-CANADA
10.2023 - 11.2024
Business Area Manager
BAT-Canada
06.2022 - 10.2023
Territory Manager, Multi Category
BAT - CANADA
07.2019 - 06.2022
Master of Science - Medicinal And Pharmaceutical Chemistry
University of Lagos
Bachelor of Science - Pharmacy
University of Lagos
Bachelor of Science - Biochemistry
Lagos State University
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