Feroza Ahmad
London
Summary
Proactive and resourceful professional with excellent organisational, research, writing and presentation skills; accustomed to project management - coordinating resources effectively to achieve targets within often stringent constraints. Strong team builder, energetic, relishes challenges and demonstrates in-depth analytical and strategic ability to facilitate operational and procedural planning
Overview
29
29
years of professional experience
Work History
Sales and Marketing Consultant
Feroza Ahmad Inc.
London
01.2000 - Current
- Independent Communications and Marketing Professional serving the medical, retail and technology sectors;
- Planned / executed domestic participation in key tradeshows, including preparation of budgets, hiring and negotiating external suppliers, design and execution of the tradeshow booth, preparation of all collateral marketing and investor materials, and promotional merchandise;
- Re-engineered corporate PR strategies, press releases, and sales presentation initiatives;
- Provided art direction and copywriting as required to both in-house and out-of-house Graphic Designers in the areas of advertising, corporate branding / logo design, brochure and web interface design and point of purchase display.
Account Executive
Corus Radio London
London
01.2004 - 01.2007
- Handled a territory of both local retail accounts and national accounts for Southwestern Ontario;
- Increased sales by 200% from $500K to $1M for clients following the design and implementation of large-scale promotions for an array of non-traditional radio accounts;
- Increased share points for the national account list having enhanced the relationship between Corus Radio London and National Advertising Agencies;
- Brokered the media sponsorship for the 2005 World Transplant Games, FM 96 Clothing Sponsor with Allmaple apparel;
- Forged, maintained and developed key business relationships to drive business growth;
- Provided creative direction on an as-needed basis for both Corus and the assigned client list.
Marketing Manager
Trafalgar Associates / Conexys Corporation
Toronto
01.1998 - 01.2000
- Co-ordinated Trafalgar Associates participation in the 1999 and 2000 Canadian Financial Planners and Canadian Association of Gift Planners Tradeshows, including design and execution of the tradeshow booth, execution of all collateral marketing and investor materials, and promotional merchandise for the events;
- Developed ongoing public relations strategies, press releases, and presentation strategies;
- Provided art direction to the graphic design contractors;
- Organised and developed investor meetings and fundraising activities;
- Executed quarterly investor reports and marketing budgets.
Buyer / Sales Manager
Louis Vuitton NA Inc.
Toronto
01.1997 - 01.1998
- Executed monthly OTB figures, forecasted business trends for the month and quarter, and purchased products for the month;
- Organised the MAC Beautiful World Preview Cocktail Party for 200 guests;
- Conducted several national press meetings, including the Canadian launch of Writing Instruments, and the men’s line Acajou;
- Performed monthly management reports, quarterly inventory reports and biweekly payroll;
- Decreased shrinkage by $100 000.00 (6% to 2%) annually;
- Managed the hiring and training of staff, annual staff reviews, internal conflict management and disciplinary affairs – often requiring a sense of tact and diplomacy.
Education
Honours - Business Administration
Regents University London
UKBachelor of Arts - Anthropology
The University of Western Ontario
Skills
- MS Outlook
- MS Office
- Adobe PhotoShop
- Adobe InDesign
- Apple Platforms
- Microsoft Copilot
- ChatGPT
- Android Platforms
- Google Platforms
Professional Highlights
- Further developed strategic analysis and interdisciplinary skills whilst analysing, synthesising and evaluating a wide range of situations during recent global pandemic – gaining exposure to economic, environmental, social and technological change issues, corporate governance, markets and customers, financing organisations and managing and developing people.
- Demonstrated comprehensive experience in planning, scheduling, and supervising special events and corporate development projects throughout career.
- Successfully managed a business in the absence of the owner – project managing a company re-brand, managing Profit and Loss and sales and marketing activity, together with day-to-day business operations and business development activity while also assisting in the name change of the business.
References
Available upon request
Timeline
Account Executive
Corus Radio London
01.2004 - 01.2007
Sales and Marketing Consultant
Feroza Ahmad Inc.
01.2000 - Current
Marketing Manager
Trafalgar Associates / Conexys Corporation
01.1998 - 01.2000
Buyer / Sales Manager
Louis Vuitton NA Inc.
01.1997 - 01.1998
Honours - Business Administration
Regents University London
Bachelor of Arts - Anthropology
The University of Western Ontario