Fernie Valli
Surrey,BC
Summary
Enterprising District Manager successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving internal/external customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change.
Overview
19
19
years of professional experience
Work History
District Manager
Old Navy Gap Inc
Vancouver, BC
08.2021 - Current
- Lead a portfolio of 10 stores with annual volume of $50M
- Optimize team performance with newly implemented sales and merchandising procedures.
- Build positive and productive relationships with store and field leadership.
- Responsible for developing a District Manager in Training
- Participate in Regional project team developing Customer Experience strategies for Canada
District Manager
Banana Republic Gap Inc
Vancouver , BC
10.2017 - 08.2021
- Led a portfolio of 11 stores over 3 provinces with annual volume of $35M
- Ranked #2 District in NA for comp sales in 2018 with Q4 #1 Overall
- Raised all Customer experience scores by double digits in 2020 including Likelihood to Recommend
- Developed 2 GMs Nominees for prestigious "Fisher Award" recognizing outstanding Yearly performance (2018/2020)
- Led several award winning stores for excellence in visual and operational standards
- Developed and promoted 5 top performing individuals to higher level positions and identified 2 internal candidates for future DM roles
- Selected to work on a project committee for the brand that created a New Sore Operating Model and Service Leader Program
- Piloted and provided feedback on several new technology tools , Visual initiatives, Scheduling processes and Service programs prior to company wide rollout
- Selected to participate in cross brand diversity & inclusion committee in Canada
- Built positive and productive relationships with store and field leadership.
District Manager
Victoria Secret, PINK Limited Brands
Vancouver, BC
02.2012 - 06.2017
- Led Toronto District for 3 years with annual sales of $60M and 9 stores before being promoted to Western Canada District overseeing a portfolio of 15 stores and $100M in 2015
- Achieved consistent improvement in sales, customer engagement and priority KPIs in each market
- Drove overall Employee Satisfaction scores from worst to best in Canada by 2017
- Opened 3 stores including top volume location in Vaughan ON
- Selected by RD to support in the Regional annual talent assessment and succession planning strategy
- Facilitated several Toronto Leadership conferences
Regional Manager
Melanie Lyne Laura Canada
02.2009 - 02.2012
- Led a portfolio of 9 stores in the Toronto Area
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
General Manager, Regional Visual Manager
Winners, Homesense TJX
02.2005 - 02.2009
- Managed big-box,dual brand superstores with annual sales of $22M
- Led teams of 4 Leaders and 100+ associates
- Opened multiple downtown Toronto locations as a Project Leader
- Promoted to Regional Visual Presentation Manager in 2007 overseeing 3 Districts
Store Manager
Home Outfitters Hudson’s Bay
02.2004 - 02.2005
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Project/Sales Manager
IKEA Canada
02.2003 - 02.2004
- Opened a 250k sq ft location in Vaughan ON
- Oversaw several Departments in the Marketplace accounting for 20% of the stores $67M sales volume
Education
Fashion Merchandising And Business Management
Sheridan College Institute of Technology And Advanced Learning
Oakville, ONSkills
- Strategic Orientation
- Situational Leadership II
- People and Culture Leader
- Change Management
Timeline
District Manager
Old Navy Gap Inc
08.2021 - Current
District Manager
Banana Republic Gap Inc
10.2017 - 08.2021
District Manager
Victoria Secret, PINK Limited Brands
02.2012 - 06.2017
Regional Manager
Melanie Lyne Laura Canada
02.2009 - 02.2012
General Manager, Regional Visual Manager
Winners, Homesense TJX
02.2005 - 02.2009
Store Manager
Home Outfitters Hudson’s Bay
02.2004 - 02.2005
Project/Sales Manager
IKEA Canada
02.2003 - 02.2004
Fashion Merchandising And Business Management
Sheridan College Institute of Technology And Advanced Learning
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