FERNANDO ROMERO
CHULA VISTA
Summary
Results-driven Sales Manager known for high productivity and efficient task completion. Skilled in strategic planning, customer relationship management, and market analysis. Excel at communication, negotiation, and leadership to drive sales goals and team performance.
Overview
15
15
years of professional experience
Work History
Commercial Sales Manager
Aaron Ford of Escondido
Escondido
07.2025 - Current
- Trained and mentored junior sales staff on best practices and product knowledge.
- Maintained effective customer communications and built strong customer relationships.
- Visited and investigated local companies to determine and meet exact needs.
Sales Manager
Sedano Ford
07.2023 - 10.2024
- Responsible for Finance Managers and Sales team to have a strong relationship.
- Recruited, maintained, developed and trained sales staff to ensure having a sales team capable of achieving sales goals, while exceeding the customer experience standards.
- Monitored sales performance metrics through crm and Nextup system.
- Resolved customer complaints by investigating issues and making the proper changes to increase our survey scores.
Sales Manager
South Bay Volkswagen / National City VW
05.2016 - 05.2023
- Inspired the sales team to grow and developed individual sales goals.
- Established action plans for team members and helped each person attain objectives.
- Communicate clearly and consistently to Senior Management in regard to pricing strategy, business development goals and current market condition.
- Met with team on weekly basis to identify sales opportunities, discuss strategies and execute new promotions.
- Went from a salesman, internet sales, Internet Director, Finance Manager to Sales Manager in a span of 7 years.
Sales Associate
Kearny Mesa VW
02.2014 - 01.2016
- Sold new and used inventory.
- Oversaw customers' sales surveys to ensure that dealership was above national average.
- Was on the sales team that achieved multiple awards from VW corp., including The Wolfsburg Crest Club.
- Became Assistant Used Car Manager, while the current Used Car manager was off for health issues.
Sales Associate
TOTAL CARS CORP.
01.2011 - 12.2013
- I bought and sold used vehicles.
- Prepared vehicles for sale.
- Detailed and transported vehicles.
Education
Criminal Justice
SOUTHWESTERN COLLEGE
Chula Vista, CAtechnical degree - Preparation and administration of small business Development
DE LA VEGA PRIVATE HIGHSCHOOL
Skills
- CDK
- DealerTrack
- Route1
- CUDL
- Vauto
- DMV Desk
- Vinsolutions
- Reynolds and Reynolds
- Eleads
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Timeline
Commercial Sales Manager
Aaron Ford of Escondido
07.2025 - Current
Sales Manager
Sedano Ford
07.2023 - 10.2024
Sales Manager
South Bay Volkswagen / National City VW
05.2016 - 05.2023
Sales Associate
Kearny Mesa VW
02.2014 - 01.2016
Sales Associate
TOTAL CARS CORP.
01.2011 - 12.2013
Criminal Justice
SOUTHWESTERN COLLEGE
technical degree - Preparation and administration of small business Development
DE LA VEGA PRIVATE HIGHSCHOOL
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