Fernando Perez
Oshawa,Canada
Summary
Proactive sales professional with expertise in developing and implementing effective marketing plans. Demonstrates an analytical approach to revamping strategies to adapt to evolving market needs. Proven ability to direct creative efforts and enhance brand engagement, consistently surpassing sales objectives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Field Sales Territory Manager
Canpar Express
Brampton, Ontario
04.2025 - Current
- Developed relationships with key clients to enhance customer retention and satisfaction.
- Conducted market analysis to identify growth opportunities and competitive trends.
- Collaborated with cross-functional teams to align marketing efforts with sales objectives.
- Reviewed existing customer accounts regularly to ensure that they are up-to-date on payments and any changes made since last contact.
- Utilized CRM software to track leads, manage contacts, and monitor sales activities.
- Used cold calling and networking to sell our services
- Negotiated contracts and closed agreements to maximize profit.
Manager of Business Development and Sales
Burst Creative Group
Vancouver, Canada
10.2020 - 12.2023
- Created customer loyalty programs to increase repeat business.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Implemented CRM tools that improved the tracking of leads and prospects, ensuring better engagement throughout the sales process.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Manager of Business Development and Sales
Scotiabank
Vancouver, Canada
04.2021 - 01.2023
- Set and achieved company defined sales goals.
- Assisted customers with after-sales support, resolving issues quickly and maintaining high satisfaction levels.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Stayed current on company offerings and industry trends.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Achieved or exceeded company-defined sales quotas.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Excellent communication skills, both verbal and written.
- Trained new hires on customer service policies and procedures.
- Educated customers on features and benefits of banking products and services.
- Executed wire transfers, stop payments and account transfers.
- Collaborated with team members to achieve branch performance metrics, fostering a positive work environment.
- Supported branch operations, ensuring compliance with all federal and state regulations as well as bank policies.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
- Received loan and utility payments, sending funds to correct destinations.
- Facilitated smooth transactions by adeptly handling cash deposits, withdrawals, check processing, and loan payments.
- Opened checking, savings, money market and certificates of deposit accounts and ordered checks, debit cards and furnished online banking details to facilitate new transactions.
- Provided advice on different bank products and financial options.
- Balanced teller drawers and ATM cash.
- Trained and mentored junior banking staff to maximize performance, efficiency, and compliance.
Field Sales Territory Manager
DHL Global Forwarder
Mexico City, Mexico
06.2015 - 11.2018
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Increased sales support efficiency by streamlining processes and implementing new strategies.
- Set and achieved company defined sales goals.
- Managed financial operations by providing customers with estimates for repair work.
- Coordinated between billing department and customers to resolve problems.
- Responded to customer requests efficiently and with knowledgeable assistance.
- Refilled automobiles and vehicles with appropriate levels of fluids and lubricants.
- Conducted test drives crafts, confirming proper operation.
- Trained and mentored new employees on company procedures and safety protocols.
- Trained and supported site staff to maximize sales performance.
- Identified potential opportunities for expanding business into new markets or territories.
Field Sales
DHL Global Forwarding
Mexico City, Mexico
01.2014 - 06.2015
- Generated reports and analysis of customer data to identify trends and potential business opportunities.
- Established rapport with new clients to increase satisfaction and loyalty.
- Managed customer accounts, responding to inquiries and resolving customer service issues.
- Created monthly reports on team performance, highlighting areas for improvement and celebrating successes as appropriate.
- Provided exceptional pre-and post-sales support, ensuring smooth transactions and ongoing customer engagement.
- Developed and maintained relationships with key accounts and existing customers.
- Implemented training programs for junior staff members, promoting a culture of continuous learning within the team.
- Facilitated communication between sales representatives and other departments to streamline workflow processes.
Education
Diploma - Digital Marketing
Tamwood careers LTD
Vancouver, CANADA06.2021
Diploma - Entrepreneurship innovation business
Tamwood careers LTD
Vancouver, CANADA12.2019
BBA - International Business
Universidad Politecnica De Tulancingo
MEXICO, MEXICO05.2014
Skills
- Closing Techniques
- Data Analytics
- Digital Sales
- Bid Request Management
- Business Needs Assessment
- Sales Pipeline Management
- Brand Development
- Rapport and relationship building
- Marketing Strategy Development
- Sales Presentations
- Sales Statistics Analysis
- B to B sales
- Customer Engagement
- Sales Tracking
- Decision-Making
- Business development and planning
- CRM proficiency
- Marketingsupport
- Customer Service
- Direct Sales
- CRM software proficiency
- Sales Targeting
Certification
- CIF certified international forwarder, DHL GLOBAL FORWARDER
- Google Analytics, Google, Vancouver, Vancouver, BC, Canada
Languages
- Spanish
- English, Native or Bilingual
- Spanish, Native or Bilingual
Timeline
Field Sales Territory Manager
Canpar Express
04.2025 - Current
Manager of Business Development and Sales
Scotiabank
04.2021 - 01.2023
Manager of Business Development and Sales
Burst Creative Group
10.2020 - 12.2023
Field Sales Territory Manager
DHL Global Forwarder
06.2015 - 11.2018
Field Sales
DHL Global Forwarding
01.2014 - 06.2015
Diploma - Digital Marketing
Tamwood careers LTD
Diploma - Entrepreneurship innovation business
Tamwood careers LTD
BBA - International Business
Universidad Politecnica De Tulancingo