Fernando Alquicira Noguez
Mexico City,CDMX
Summary
Accomplished leader with a track record in driving promotional campaigns and enhancing customer loyalty. Skilled in operational efficiency and team management, committed to achieving significant market share expansion and improved service delivery.
Overview
2026
2026
years of professional experience
Work History
Business Manager
Grupo AUTOCOM Toyota
Mexico City, CDMX
2025 - Current
- Directed promotional campaigns that increased customer engagement and loyalty.
- Led sales team to enhance performance and increase sales of insurance and financing products.
- Directed commercial team in renewing and upselling services to existing clients.
General Manager
Grupo Automotriz ALDEN
Mexico City, CDMX
2024 - 2025
- Directed daily operations and managed team to optimize workflow and enhance service delivery.
- Oversaw budgeting and resource allocation to align departmental goals with overall business strategy.
- Led sales team for B2C and B2B and coordinated dealer service/repair initiatives to drive customer satisfaction.
Regional Director
Radio & Television Affairs
Mexico City, CDMX
2023 - 2024
- Led nationwide implementation of monitoring platform, coordinating cross-regional teams to enhance data visibility.
- Managed operational performance across multiple territories, ensuring compliance and optimizing processes.
- Cultivated relationships with local stakeholders to enhance community engagement initiatives.
Commercial Director
Grupo CAMCAR / Volvo Santa Fe
2021 - 2022
- Developed strategic partnerships with key suppliers to diversify and enrich product offerings.
- Improved dealership profitability through targeted inventory optimization and rigorous cost control measures.
- Expanded market share by reinforcing distribution channels and implementing effective customer acquisition strategies.
Administrative Advisor
Auditorio Nacional
Mexico City, CDMX
2013 - 2020
- Streamlined administrative and financial processes, resulting in improved operational efficiency.
- Led market impact analysis project to support strategic positioning among top global venues, informing key decisions.
- Oversaw financial and regulatory compliance procedures, ensuring adherence to industry standards.
Agency Director
Grupo Nacional Provincial
Mexico City, CDMX
2011 - 2013
- Streamlined administrative and financial processes, improving operational efficiency across departments.
- Led strategic planning initiatives, boosting client engagement and service delivery effectiveness.
- Developed marketing strategies, elevating brand awareness and expanding market penetration.
Franchise Owner
Los De Pescado
Veracruz, VZ
2008 - 2010
- Managed daily operations of seafood franchise to ensure smooth service and quality.
- Developed marketing strategies to promote brand awareness and attract customers.
- Oversaw inventory management to maintain optimal stock levels and reduce waste.
General Manager Lincoln / Mercury
Grupo ALDEN
Mexico City, CDMX
2006 - 2008
- Oversaw daily operations, ensuring compliance with company standards and policies to maintain operational integrity.
- Led initiatives that enhanced team performance and streamlined operational efficiency.
- Managed budgets and allocated resources to support productivity and maintain cost control.
Lincoln District Manager
Ford Motor Company
Mexico City, CDMX
2002 - 2006
- Achieved #1 national ranking in customer satisfaction metrics.
- Enhanced customer satisfaction rates year-over-year through targeted initiatives.
- Increased regional market share by up to 30% across assigned territories.
- Achieved annual financing growth and successfully launched products to meet market demands.
Education
Diploma in Marketing & Strategic Sales
Instituto Tecnológico Monterrey (ITESM)
Mexico City06-2005
BBA - Business Administration And Management
National Autonomous University of Mexico (UNAM)
Mexico City06-1994
Skills
- Sales strategy development
- Stakeholder management
- Project management
- Budgeting and forecasting
- Operational efficiency
- Team leadership
- Customer engagement
Languages
English
Professional
Timeline
Business Manager
Grupo AUTOCOM Toyota
2025 - Current
General Manager
Grupo Automotriz ALDEN
2024 - 2025
Regional Director
Radio & Television Affairs
2023 - 2024
Commercial Director
Grupo CAMCAR / Volvo Santa Fe
2021 - 2022
Administrative Advisor
Auditorio Nacional
2013 - 2020
Agency Director
Grupo Nacional Provincial
2011 - 2013
Franchise Owner
Los De Pescado
2008 - 2010
General Manager Lincoln / Mercury
Grupo ALDEN
2006 - 2008
Lincoln District Manager
Ford Motor Company
2002 - 2006
Diploma in Marketing & Strategic Sales
Instituto Tecnológico Monterrey (ITESM)
BBA - Business Administration And Management
National Autonomous University of Mexico (UNAM)