Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Other Attributes
Languages
Timeline
Generic

Fernanda Patara Guimaraes

Brossard,QC

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

17
17
years of professional experience

Work History

Editorial Assistant I/O

RodeoFX
09.2022 - Current

• Setup new projects based on working resolution and specs. Ingest material with success rate of 99%;
• Mentor new hires and give consistent support to ensure successful onboarding.
• Go to editorial I/O person for specific shows, answering all questions from different departments related to department and making sure new procedures were followed to achieve harmonious workflow;
• Ingest and organize all source media footage from more than 15 client and other vendors (camera originals, stock shots, audio);
• Export and publish dailies and screeners to platforms like ShotGrid;
• Prep, export and deliver final EXRs as well as archive and backup projects and related assets.

Digital Marketing Consultant

Freelacer
03.2018 - Current
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns, which increased client intake by 25%.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Created social media content with innovative brand messaging to support new product launches. Including both paid and organic strategies.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Understanding of distinct features of various social media platforms such as Facebook, Instagram, X, TikTok, and YouTube.

Video Editor

Varied
02.2007 - 12.2013

Worked for major broadcasting companies and production houses:

  • Relevant skills: Worked in different fast-paced environment
  • Learned multiple video editing software (Final Cut Pro, Avid, Premier, etc.) as well as post production processes
  • Built solid working relationships by having meetings with clients, accomplishing deadlines and following industry's standard and regulations.

Warner Brothers:

  • Projects: Reality Show - Policia 24h (Cops): Air date May 2010 - 2014
  • Reality Show - Quem Quer Casar Com Meu Filho (Who Wants To Marry My Son)

SBT (major Brazilian broadcasting station) - Intern - promo video editor

Education

Business Administration - Marketing (2 years diploma) -

Sheridan Institute of Technology & Advanced Learning
Mississauga, ON
08.2015

Bachelor of Social Communication: Broadcasting -

University Center of Fine Arts of Sao Paulo
Sao Paulo, SP
06.2009

Skills

  • 5 years experience of digital marketing experience: planning and developing different strategies, media relations, analyzing results and generating reports
  • Great knowledge of Olympic sports and athletes Started watching Summer Olympics since 4 years old Favorite sports include Gymnastic, Soccer, Diving and Athletics
  • Highly intuitive person who is able to recognize people's need before them - strong influencing and interpersonal skills
  • 7 years of experience as a Video Editor Worked with big broadcasting companies in Brazil
  • Trilingual: English, French and Portuguese
  • Strong PC skills: Microsoft Office (Outlook, Excel, Word), Video Editing Software (Final Cut Pro, Avid Media Composer,) Adobe (Photoshop, InDesign, Dreamweaver), Social Media (Facebook, Instagram, X, TikTok, YouTube)

Additional Information

  • Volunteer as a video consultant to give tips on editing to make content more appealing to target audience
  • Able to communicate fluently in English and Portuguese. Conversational French and Spanish.
  • Worked as an Avid Media Composer 7.0 instructor at a private institution in Brazil

Other Attributes

  • Excellent people management skills: communication skills, able to have difficult conversations and lead teams with a diverse background and personalities
  • Incredible organizational and time management skills
  • Detail oriented specially when priorities shift in a fast paced environment
  • Work well under pressure while being calm and delivering results.

Languages

English
Native or Bilingual
French
Full Professional
Portuguese
Native or Bilingual
Spanish
Limited Working

Timeline

Editorial Assistant I/O

RodeoFX
09.2022 - Current

Digital Marketing Consultant

Freelacer
03.2018 - Current

Video Editor

Varied
02.2007 - 12.2013

Business Administration - Marketing (2 years diploma) -

Sheridan Institute of Technology & Advanced Learning

Bachelor of Social Communication: Broadcasting -

University Center of Fine Arts of Sao Paulo
Fernanda Patara Guimaraes