FERNANDA MAFFORTE HESELTON
Vancouver,BC
Overview
7
7
years of professional experience
Work History
Senior Hybrid Sales Representative
Qualified.com Inc
02.2022 - Current
- Generated over $350k in closed revenue for the Q1 + Q2 2024 fiscal year
- Over 113% attainment for pipe gen in Q1 FY24
- Led intro and demo calls with executives using a mix of BANT + MEDDIC sales methodology to discover potential business fit
- Managed account territory (500+ accounts) by account tiering and strategizing ways to engage (previous history, business news, growth updates)
- Led meetings with current and future customers to provide insight into best practices when utilizing Qualified
- Worked directly with AE + Solution Engineers throughout the sales cycle to develop strategic positioning for client needs
- Worked cross functionally across the organization to develop, launch, test and modify Piper, the AI SDR
- Conducted coaching and training sessions with the internal team across the org
- Won top dawg (best sales rep) 3 quarters in a row
- Received 3 promotions within role (junior, associate, senior).
Senior Outbound Sales Representative
Sapling Technologies
Vancouver
08.2020 - 02.2022
- Generated over $500k pipeline and business opportunities
- Top performer 8/12 months over 2021/22
- Executed hyper personalized creative cold outreach to hit activity targets
- Worked closely with leadership to create target lists for potential ICP's
- Worked with Sales leaders to launch and develop an SDR to AE alignment program
Customer Relations + Rooms Controller
Metropolitan Hotel
08.2018 - 04.2020
- Won sales competition for the Front Office department by consistently hitting monthly quota with upsells by creating relationships with repeat clients
- Primary training lead for new staff on policies, software program and company structure
- Active organizer for Marriott's volunteer committee and health and safety committee.
Sales Representative
Club ESL
08.2017 - 04.2018
- Built and maintained relationships with international students, companies and schools
- Top sales representative by selling over $2000 of tours monthly and upsells
- Created and delivered presentations for over 100 students on the product offerings
- Led onboarding and training sessions for new employees and interns.
Education
Bachelor of Arts - Psychology
Simon Fraser University
12.2019
Skills
- Inbound sales
- Outbound sales
- Full cycle sales
- Trained in sales methodologies (BANT, MEDDIC, SPIN and Design the Discussion)
- Trilingual (English, Portuguese, Spanish)
Websites
Timeline
Senior Hybrid Sales Representative
Qualified.com Inc
02.2022 - Current
Senior Outbound Sales Representative
Sapling Technologies
08.2020 - 02.2022
Customer Relations + Rooms Controller
Metropolitan Hotel
08.2018 - 04.2020
Sales Representative
Club ESL
08.2017 - 04.2018
Bachelor of Arts - Psychology
Simon Fraser University