Overview
Work History
Education
Skills
Websites
Timeline
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FERNANDA MAFFORTE HESELTON

Vancouver,BC

Overview

7
7
years of professional experience

Work History

Senior Hybrid Sales Representative

Qualified.com Inc
02.2022 - Current
  • Generated over $350k in closed revenue for the Q1 + Q2 2024 fiscal year
  • Over 113% attainment for pipe gen in Q1 FY24
  • Led intro and demo calls with executives using a mix of BANT + MEDDIC sales methodology to discover potential business fit
  • Managed account territory (500+ accounts) by account tiering and strategizing ways to engage (previous history, business news, growth updates)
  • Led meetings with current and future customers to provide insight into best practices when utilizing Qualified
  • Worked directly with AE + Solution Engineers throughout the sales cycle to develop strategic positioning for client needs
  • Worked cross functionally across the organization to develop, launch, test and modify Piper, the AI SDR
  • Conducted coaching and training sessions with the internal team across the org
  • Won top dawg (best sales rep) 3 quarters in a row
  • Received 3 promotions within role (junior, associate, senior).

Senior Outbound Sales Representative

Sapling Technologies
08.2020 - 02.2022
  • Generated over $500k pipeline and business opportunities
  • Top performer 8/12 months over 2021/22
  • Executed hyper personalized creative cold outreach to hit activity targets
  • Worked closely with leadership to create target lists for potential ICP's
  • Worked with Sales leaders to launch and develop an SDR to AE alignment program

Customer Relations + Rooms Controller

Metropolitan Hotel
08.2018 - 04.2020
  • Won sales competition for the Front Office department by consistently hitting monthly quota with upsells by creating relationships with repeat clients
  • Primary training lead for new staff on policies, software program and company structure
  • Active organizer for Marriott's volunteer committee and health and safety committee.

Sales Representative

Club ESL
08.2017 - 04.2018
  • Built and maintained relationships with international students, companies and schools
  • Top sales representative by selling over $2000 of tours monthly and upsells
  • Created and delivered presentations for over 100 students on the product offerings
  • Led onboarding and training sessions for new employees and interns.

Education

Bachelor of Arts - Psychology

Simon Fraser University
12.2019

Skills

  • Inbound sales
  • Outbound sales
  • Full cycle sales
  • Trained in sales methodologies (BANT, MEDDIC, SPIN and Design the Discussion)
  • Trilingual (English, Portuguese, Spanish)

Timeline

Senior Hybrid Sales Representative

Qualified.com Inc
02.2022 - Current

Senior Outbound Sales Representative

Sapling Technologies
08.2020 - 02.2022

Customer Relations + Rooms Controller

Metropolitan Hotel
08.2018 - 04.2020

Sales Representative

Club ESL
08.2017 - 04.2018

Bachelor of Arts - Psychology

Simon Fraser University
FERNANDA MAFFORTE HESELTON