Fernanda Cameron Coats
Los Angeles
Summary
Dynamic professional with multi-dimensional experience across diverse environments. Skilled in managing complex projects and collaborating across teams to achieve strategic goals. Committed to delivering results with a balance of creativity and analytical problem solving. Known for thriving in fast paced settings and bringing fresh perspectives to evolving challenges. Open minded, curious, and committed to continuous learning, bringing dedication and precision to every endeavor.
Overview
6
6
years of professional experience
Work History
Global Brand Copywriter
Pacifica Beauty
09.2023 - 12.2024
- Company's sole copywriter responsible for creating and managing content across marketing, e-commerce, and PR departments.
- Researched and authored educational content, developed editorial calendars, and created engaging product descriptions, blog posts, and promotional emails.
- Customized brand messaging to reach and capture target audience interest and drive engagement.
- Ensured all content aligned with brand strategy, voice, and tone.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Presented clients with unique copy options based on overall marketing objectives.
- Brook Harvey-Taylor, brook@pacificabeauty.com
Contract Copywriter
Carolina Herrera Jr.
04.2024 - 06.2024
- Freelance copywriting for founder’s story and website content for company launch.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for tone grammatical accuracy.
- Supported client projects from planning to on-time completion of quality deliverables.
- Carolina Herrera, micaro34@gmail.com
Stylist and Costume Assistant
Various Projects
08.2022 - 12.2023
- Assistant to Maryam Malakpour for celebrity and editorial projects such as Keith Richards, Def Leppard, Allen Edmonds, Rita Wilson, Brandi Carlile, and Joan Jett
- Assistant to Erin Meehan for Purple Magazine cover #40 Milla Jovovich and Purple Magazine cover #39 Nadia Lee Cohen for Saint Lauren SS23
- Assistant to costume designers Beatrix Pasztor and Jacqui Getty for Frank Ocean Coachella 2023
- Assistant for Matches Fashion Spring 23 campaign
- Assistant to Alison Edmond for Brad Pitt and Sat Hari’s God’s True Cashmere Spring 23 campaign
- Assistant for Elle Magazine’s Jennie Kim cover shoot styled by Patti Wilson
- Assistant to costume designer Cleo Camp for the film Murmur directed by Mark Polish
Executive Landscaping Assistant
Lush Leaf Landscape Design
08.2022 - 02.2023
- Oversaw administrative operations, including scheduling, client communications, and project organization.
- Assisted with design project workflows, ensuring timelines and deliverables were met.
- Developed strong interpersonal skills through direct client interaction and communication.
- Updated yard design plans with clients to meet aesthetic standards.
- Coordinated with other landscaping professionals to improve outdoor areas.
- Established relationships with various parties involved in landscaping process through strong leadership and problem-solving skills.
- Scout Centrella, scout@lushleaflandscape.com
Naturopathic Apprentice
Mary Kay Finn Naturopathic Practitioner
07.2020 - 01.2021
- Assisted in client sessions with Quantum Reflex Analysis (QRA) to identify root causes of health conditions.
- Supported the development of holistic health protocols, including supplementation, therapeutic diets, and lifestyle changes.
- Worked under guidance of experienced professional to learn naturopathic best practices and integrative techniques.
- Interfaced with clients, enhancing organizational and communications skills.
- Mary Kay Finn, marykfinn@aol.com
Service and Hospitality
Gjusta
08.2020 - 12.2020
- Delivered excellent front of house service in a fast-paced environment.
- Managed multiple roles, including serving, hostessing, and counter server for the Gjelina group’s high-volume bakery, cafe, and restaurant.
- Gjustamanagers@gjusta.com
Aromatherapy Assistant
L’Oeil Du Vert
01.2020 - 03.2020
- Assisted in the blending and distillation process of rare aromatic essential oils.
- Supported administrative and organizational tasks related to product development and client services.
- Haley Alexander Van Oosten, mail@loeilduvert.com
Personal assistant
Hesperios, NY
03.2019 - 12.2019
- Provided multifaceted services to career professionals through organization, retail operations, and customer service, and personal tasks.
- Miye McCullough, miye@hesperios.com
Service and Hospitality
Metrograph
09.2018 - 12.2018
- Hostess and server for the upstairs restaurant The Commissary.
- Event staff for the theater’s weekly private events.
- Theodore Jahng, theodore@metrograph.com
Education
Bachelor of Arts - English
University of California, Berkeley
Berkeley, CA08.2022
Skills
Soft:
- Adaptable and quick learning
- Excellent interpersonal skills
- Strong organizational abilities and an eye for detail
- Open-minded and curious
- Excellent command of the English language
Technical:
- Proficient in Trello, Microsoft Office, Google Workspace, and Adobe Creative Suite
Holistic:
- Professional knowledge and personal experience with naturopathic practices
- Familiarity with holistic lifestyles and therapeutic diets and their implementation
Timeline
Contract Copywriter
Carolina Herrera Jr.
04.2024 - 06.2024
Global Brand Copywriter
Pacifica Beauty
09.2023 - 12.2024
Stylist and Costume Assistant
Various Projects
08.2022 - 12.2023
Executive Landscaping Assistant
Lush Leaf Landscape Design
08.2022 - 02.2023
Service and Hospitality
Gjusta
08.2020 - 12.2020
Naturopathic Apprentice
Mary Kay Finn Naturopathic Practitioner
07.2020 - 01.2021
Aromatherapy Assistant
L’Oeil Du Vert
01.2020 - 03.2020
Personal assistant
Hesperios, NY
03.2019 - 12.2019
Service and Hospitality
Metrograph
09.2018 - 12.2018
Bachelor of Arts - English
University of California, Berkeley
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