Fernanda Auzoategui
Summary
Marketing and Communications Specialist with 6+ years of experience driving both paid and organic marketing campaigns. A proactive and results-oriented professional that is passionate about elevating brand presence. Experienced in leading divisional and national campaigns while collaborating effectively with cross-functional teams.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing & Communications Specialist
The Salvation Army in Canada
01.2025 - Current
- Managing the national social media calendar, working in close collaboration with our PR team to deliver data-driven campaigns.
- Monitoring social listening platforms and responding to customer inquiries, collaborating with Donor Relations to resolve client issues efficiently.
- Serving as a strategic advisor to our partner teams, internal and external stakeholders, providing insights and recommendations to support key initiatives and objectives.
- Overseeing social media budget planning and resource allocation to support strategic priorities.
- Working cross-departmentally to support/design marketing and communications deliverables including presentation decks, idea development, and event planning.
- Developing detailed reports on social media metrics, highlighting engagement rates, reach, and conversions(ROI and KPIs).
Marketing & Communications Specialist
The Salvation Army (Ontario Division)
01.2023 - 01.2024
- Developed the divisional social media content calendar to maintain brand consistency (video, audio, graphics).
- Provided strategic leadership in social media by identifying emerging market trends and hosting digital marketing webinars for teams across all divisions.
- Produced and edited copy across multiple platforms including social media, webpages and video scripts.
- Led an influencer marketing campaign that generated 1.5M organic impressions, significantly expanding reach for the Christmas Kettle Campaign.
- Grew social media engagement metrics by 204% year-over-year, more than tripling audience interaction across platforms.
Digital Marketing & Event Coordinator
National Event Management
07.2022 - 01.2023
- Planned and executed marketing plans for each brand: T.O., Food and Drink Fest, The National Women's Show, The Outdoor Adventure Shows, The Franchise Shows, and Bike Show (email, social media, website updates).
- Led a team of co-op students to help with the execution of successful events and marketing initiatives.
- Managed the organization’s online presence by planning social media content and launching campaigns to support 35+ annual events.
- Led the end-to-end development of an influencer marketing program, from strategy and partner negotiations, resulting in over $20,000 in ticket revenue within 48 hours.
- Secured partnerships and sponsorships for the shows, including: Stage Sponsors and Beauty Bar affiliates.
Digital Marketing Assistant
Fuji Spray
06.2021 - 07.2022
- Coordinated content for Sunless division (socials, website).
- Assisted in the development & implementation of all digital/social media & print marketing.
- Assisted in promotional presentations and organizing promotional events (tradeshows).
- Researched industry trends and consumer insights to develop innovative marketing ideas for Sunless brand.
- Lead the creation of video content to drive engagement across all digital platforms.
Digital Marketing Intern
People Bright Consulting
10.2020 - 07.2021
- Maintained social media presence across all digital platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter.
- Designed promotional marketing materials using Graphic Design systems; Canva Pro, Photoshop.
- Developed email marketing communications (MailChimp).
- Daily community management: Providing quick responses to customer inquiries via social media (Twitter, Facebook, Instagram, etc.), ensuring excellent customer service and consistent branding.
- Performed monthly, quarterly, and annual reporting on all digital marketing efforts, campaigns, and initiatives (ROI and KPIs).
Education
Bachelor's Degree - Communications and Media Studies
York University
Foundational Leadership Certification -
Harvard Business
Skills
Professional Skills: Cross-Culture Influencer Partnerships Leadership Presenting Skills Project Management Strategic Planning Data Visualization
Technical Skills: Meta Ads Adobe Creative Suite (Photoshop, Illustrator, InDesign) Wordpress Hootsuite, Later, Sprout Social KPI Tracking CRM Software Photography AI Tools
Certification
SEO Training: Building Sustainable Traffic for Business Growth, Hubspot Academy
Social Media Marketing Certification, HubSpot Academy
Google Ads (Search) Certification Issued Apr 2021
Social Media Marketing Certification, HubSpot Academy
Google Ads (Search) Certification Issued Apr 2021
Languages
Spanish
English
Timeline
Marketing & Communications Specialist
The Salvation Army in Canada
01.2025 - Current
Marketing & Communications Specialist
The Salvation Army (Ontario Division)
01.2023 - 01.2024
Digital Marketing & Event Coordinator
National Event Management
07.2022 - 01.2023
Digital Marketing Assistant
Fuji Spray
06.2021 - 07.2022
Digital Marketing Intern
People Bright Consulting
10.2020 - 07.2021
Bachelor's Degree - Communications and Media Studies
York University
Foundational Leadership Certification -
Harvard Business