Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Feriel Benaissa

Mont-Royal,QC

Summary

Experienced Marketing Specialist prepared to leverage 9 years of marketing experience to take on dynamic new role at your company. Focused on developing successful campaigns that satisfy clients and meet demanding objectives. Worked with diverse teams and developed comprehensive approaches to marketing strategies and ensured great results.

Overview

9
9
years of professional experience
1
1

BBA - Marketing - HEC Montréal

1
1

Marketing Strategy - Cornell University

1
1

Google Analytics Pro

Work History

Project Management Associate

Self employed
Montreal, QC
05.2023 - Current
  • Management of the flow of goods and ensuring that it is
    available for clients,
  • Ensure that orders are received within the agreed deadlines,
  • Social media management,
  • Content creation for Social Media,
  • Creation of Website content,
  • Customer Communication & Customer Service.

Marketing Associate

Clinique VM-Med
Montreal, QC
02.2022 - 04.2023
  • Prepared monthly, quarterly and annual reports on actual versus previous years with comparisons.
  • Developed and implemented marketing campaigns to increase product awareness (Breast Cancer).
  • Assess customer satisfaction,
  • Gathering competitive intelligence,
  • Contributing to the design and content creation,
  • Carrying out administrative duties as needed.

Consulting Project Manager

Self employed
Montreal, QC
08.2020 - 01.2022
  • Social media and lead generation campaigns. Optimized organic and paid acquisition channels;
  • Create marketing and advertising materials;
  • Content creation and curation;
  • labels' designs;
  • Prepare engaging presentations;
  • Create scan policy to minimize loss from inaccurate pricing;
    Create website for a new food company;

Marketing Specialist

Castle Hall Diligence
Montreal, QC
04.2015 - 07.2020
  • Coordinate mailings, marketing materials and website content (Mail Chimp and HubSpot);
  • Provided clear direction to external agencies to complete marketing collateral
  • Successfully planned and executed webinars and trade shows;
  • Manage the company's Social Media accounts (LinkedIn, Twitter);
  • Track, analyze and report data on digital marketing campaigns performances;
  • Update the CRM platform and provide monthly reports;
  • Utilize design software skills (InDesign, Photoshop and Illustrator) to assist with projects;
  • Perform thorough research and analysis in ESG and CyberSecurity to create and distribute a weekly Infoletter.

Marketing Projects & PR

Tunisian Chamber of Commerce
Montreal, QC
02.2014 - 12.2014
  • Help companies to effectively convey and promote their products and brand;
  • Advice the entrepreneurs on how to adhere to the established standards and processes of the Canadian market;
  • Create and Launch a marketing campaign to advertise the first direct flight of the Tunisian airline Syphax;
  • Organize and represent the Canadian-Tunisian Chamber of Commerce in public events with distinguished politicians and businessmen (Conferences, seminars).

Marketing and Communication Coordinator

Infolaser
Montreal, QC
08.2012 - 02.2014
  • Coordinate the creation of the company’s new website (external web designer);
  • Collaborated with external marketing company to ensure the brand and mission of the company was honored;
  • Create and distribute a wide range of marketing material for new services (pamphlets, posters, flyers and e-newsletters);
  • Organize promotional events for the company’s partner, Hewlett Packard, publicizing their latest printing softwares;
  • Ensure marketing material conformity (cartridges’ boxes, technicians’ uniforms);
  • Support managers with their official presentations and financial reports.

Project Manager

Tunisian Chamber of Commerce
Montreal, QC
02.2012 - 06.2012
  • Establish the liaison between potential Canadian distributors and Tunisian olive oil manufacturers;
  • Advise new companies regarding the Canadian Market;
  • Manage the creation and the distribution of marketing material, including pamphlets and flyers distributed in fairs and other networking opportunities;
  • Represent the CCCT in business events.

Client Coordinator

Coverdell
Montreal, QC
07.2010 - 01.2012
  • Provided superior customer service to clients (HBC Financial services and MBNA) by providing quick and quality responses addressing all questions and concerns;
  • Manage the production of marketing material with clients, including pamphlets, posters and flyers;
  • Write, proofread and revise telemarketing sales scripts in English and French;
  • Monitor English and French telemarketing teams abroad (Manila and Senegal);
  • Carry to terms a special project aiming to regain unsubscribed customers;
  • Contributed to brainstorming and the launch of ebay travel website;
  • Provide support to ensure reports are provided to the sales pipeline on a timely basis.

Marketing Assistant

Saine Marketing
Montreal, QC
01.2010 - 06.2010
  • Participate in market researches through customer questionnaires and focus groups;
  • Maintain and update customer database.

Education

Certificate - Marketing Strategy

Cornell University
Utica - NY
5 2020

BBA - Marketing

HEC Montréal
Montreal, QC
11 2009

Google Analytics Pro
Montreal, QC

Skills

  • Marketing Campaign Strategy
  • Graphic design proficiency
  • Project Planning
  • Manage Social Media
  • Expert in Salesforce and HubSpot
  • Certified Google Analytics
  • Pricing structures knowledge
  • Market research expertise
  • Expert in Microsoft Office Suite
  • Fluent in French, English and Arabic

Certification

Google Analytics Pro

Languages

English
Native/ Bilingual
French
Native/ Bilingual
Arabic
Native/ Bilingual

Timeline

Project Management Associate

Self employed
05.2023 - Current

Marketing Associate

Clinique VM-Med
02.2022 - 04.2023

Consulting Project Manager

Self employed
08.2020 - 01.2022

Marketing Specialist

Castle Hall Diligence
04.2015 - 07.2020

Marketing Projects & PR

Tunisian Chamber of Commerce
02.2014 - 12.2014

Marketing and Communication Coordinator

Infolaser
08.2012 - 02.2014

Project Manager

Tunisian Chamber of Commerce
02.2012 - 06.2012

Client Coordinator

Coverdell
07.2010 - 01.2012

Marketing Assistant

Saine Marketing
01.2010 - 06.2010

Certificate - Marketing Strategy

Cornell University

BBA - Marketing

HEC Montréal

Google Analytics Pro

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Feriel Benaissa