Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Femi Ajakaiye

ON

Summary

Experienced Brand Partnership Growth Manager with a proven track record of identifying, nurturing, and optimizing strategic partnerships to drive brand expansion and revenue growth. Skilled in leveraging market insights and cross-functional collaboration to consistently deliver measurable results and elevate brand presence in competitive markets.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Brand Partnerships Manager

Yellow Pages
02.2022 - Current
  • Research and identify potential brand partnership opportunities aligned with the company's growth objectives.
  • Collaborate with marketing, sales, product, and creative teams to align partnership activities with overall growth strategies.
  • Collaborate with legal and finance teams to ensure partnership agreements are structured appropriately and legally sound.
  • Define key performance indicators (KPIs) for partnership initiatives and regularly report on progress.
  • Develop and maintain strong relationships with partner organizations.
  • Work closely with partners to create co-branded marketing campaigns, content, and initiatives.
  • Plan and execute marketing campaigns and initiatives with partner brands, tracking performance and ensuring KPIs are met.
  • Monitor and report on the effectiveness of partnerships, making data-driven adjustments as needed.
  • Manage the budget allocated to partnership initiatives, ensuring efficient allocation of resources to maximize ROI.


Digital Marketing Specialist

Bayshore
04.2021 - 02.2022
  • Created and managed digital advertising campaigns, including paid search, display and video advertising.
  • Managed and optimized paid social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.
  • Conducted keyword research and analysis to identify opportunities for SEO optimization
  • Optimized website content, including metadata, headings, and on-page elements, to improve search engine rankings
  • Managed digital marketing budgets effectively to maximize ROI and achieve business goals.

Paid Social Specialist

Adhara Integrated Services
12.2017 - 03.2019
  • Developed paid social media advertising strategies aligned with overall marketing objectives.
  • Created paid social media ad campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
  • Optimized campaign parameters such as bidding strategies, audience targeting, and ad scheduling.
  • Created ad creatives, ad copies, and ad formats to maximize engagement and conversions.
  • Developed and executed advanced bid strategies to optimize paid advertising campaigns on platforms like Google Ads, and Bing Ads.
  • Generated regular performance reports and provide insights and recommendations to stakeholders.

Paid Advertising Specialist

National Web Academy
01.2015 - 11.2017


  • Optimized copy and landing pages for search engine marketing to improve ad relevance and conversions.
  • Tracked, reported, and analyzed website analytics and SEO results, and content initiatives to optimize campaign performance.
  • Optimized website content, including metadata, headings, and on-page elements, to improve search engine rankings.
  • Utilized data analytics tools to track and report on the effectiveness of optimization efforts and campaign changes.
  • Designed and developed landing pages for digital marketing campaigns, ensuring a user-friendly and visually appealing experience.
  • Developed and published SEO-optimized blog articles, email, website content.

Education

Post-Degree Certificate - Systems Management

Fashawe College
12.2019

Bachelor of Science -

Ajayi Crowther University
2012

Skills

Google Ads (Search/Video/Display/Shopping)

Search Engine Optimization

Web Analytics and Reporting

Social Media Marketing (Facebook/Instagram/LinkedIn)

Google Analytics

Google Tag Manager

CMS (Wordpress/WIX)

CRM (Salesforce/Hubspot)

Hootsuite

PHP

HTML/CSS

Shopify

PPC Campaigns

Email Marketing

Certification

  • Google Ads Search Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Display Certification
  • Google Analytics Certification

Timeline

Brand Partnerships Manager

Yellow Pages
02.2022 - Current

Digital Marketing Specialist

Bayshore
04.2021 - 02.2022

Paid Social Specialist

Adhara Integrated Services
12.2017 - 03.2019

Paid Advertising Specialist

National Web Academy
01.2015 - 11.2017

Post-Degree Certificate - Systems Management

Fashawe College

Bachelor of Science -

Ajayi Crowther University

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Femi Ajakaiye