Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Felix-Antoine Couture

Brampton,ON

Summary

Retail management professional prepared to drive store performance and enhance customer experiences. Expertise in operational efficiencies and staff development. Known for fostering collaborative team environments and adapting to dynamic retail challenges. Proficient in sales strategies and inventory control.

Overview

12
12
years of professional experience

Work History

Visual Merchandising Manager

Hennes & Mauritz
03.2022 - 08.2024
  • Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
  • Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
  • Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
  • Communicated visual merchandising information and standards via in-store training and regular meetings.
  • Increased sales revenue by strategically placing high-demand products in visually prominent areas.
  • Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.

Area Visual Manager

Hennes & Mauritz
03.2021 - 03.2022
  • Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
  • Created instructional kits, campaign storyboards and merchandising plan-o-grams using Microsoft 365.
  • Assisted in planning and executing seasonal promotions to maximize revenue opportunities during peak periods.
  • Improved store aesthetics by overseeing updates such as paint color selections, lighting installation, or fixture changes.
  • Enhanced customer experience by creating visually appealing and organized store layouts.
  • Managed analytical reports to identify and track sales activities and customer trends.

Flagship Indoor Visual Merchandiser

Hennes & Mauritz
01.2019 - 03.2021
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
  • Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.

Flagship Window Visual Merchandiser

Hennes & Mauritz
04.2017 - 01.2019
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
  • Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
  • Increased customer traffic through effective window displays that showcased new products and promotions.

Sales Advisor

Hennes & Mauritz
05.2013 - 04.2017
  • Provided expert product knowledge to customers, leading to informed purchasing decisions and increased satisfaction levels.
  • Increased sales by establishing rapport with customers and identifying their needs.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Handled difficult situations professionally by addressing customer complaints and finding mutually beneficial solutions, preserving long-term relationships.

Sales Associate

Berger La Vraie Quincallerie
03.2012 - 06.2015
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Built relationships with customers to encourage repeat business.

Education

Technical Diploma of College Studies - Fashion Marketing

Lasalle College
Montreal, None
05-2015

International Baccalaureate Program -

Polyvalente Chanoine-Armand-Racicot
Saint-Jean-sur-Richelieu, QC
06-2009

Skills

  • Customer experience
  • Merchandise presentation
  • Creative vision
  • Visual storytelling
  • Retail operations
  • Window displays
  • Sales analysis
  • Visual merchandising oversight
  • Staff training

Languages

French
Native or Bilingual
English
Native or Bilingual
Spanish
Limited Working

Timeline

Visual Merchandising Manager

Hennes & Mauritz
03.2022 - 08.2024

Area Visual Manager

Hennes & Mauritz
03.2021 - 03.2022

Flagship Indoor Visual Merchandiser

Hennes & Mauritz
01.2019 - 03.2021

Flagship Window Visual Merchandiser

Hennes & Mauritz
04.2017 - 01.2019

Sales Advisor

Hennes & Mauritz
05.2013 - 04.2017

Sales Associate

Berger La Vraie Quincallerie
03.2012 - 06.2015

Technical Diploma of College Studies - Fashion Marketing

Lasalle College

International Baccalaureate Program -

Polyvalente Chanoine-Armand-Racicot
Felix-Antoine Couture