Felipe Moretzsohn

• Oversee Quick Service Restaurant and Retail operations, approx. $1M sales revenue monthly.
• Consistently achieve sales, labour, and margin goals month to month - accountable to store P&L
• Provide coaching to 6 direct reports, 63 indirect.
• Regularly analyze business and present insights to executive leadership.

• Provide coaching for a team of 6 direct reports, overseeing grocery, housewares, HMR, e-commerce, front-end, and warehouse.
• Achieved YoY growth in Sales and Budget across all dept's (e.g. Grocery +12% sales, +7% vs bdgt), while maintaining labour.
• Regularly prepare planograms and execute large promotional campaigns.
• Created and standardized Customer Service SOPs, ensuring consistent high level of service.
• Maintain and analyze database of loyalty customer for actionable insights.

• Maintained YoY growth in third party channels in year of downward industry trend post-covid by leveraging key categories.
• Managed strong Ship from Store program, executing over 3k local deliveries, and 1.5k nation-wide shipments.
• Spearheaded entry into UberEats Grocery, developing two separate storefronts (Grocery and Wine) contributing ~$23k/week.
• Managed catalogue and merchandising across Shopify, Instacart, UberEats, working cross-functionally with dept managers.
• Managed large B2B orders, executing $120k in private order sales during Q4 22.
• Standardized system for restaurant phone reservations, leading to increased covers and improved customer experience

• Increased total departmental sales by 10% YTD in a year of lock-down restrictions and inconsistent supply-chain.
• Achieved margin and shrink targets year-round through diligent waste management, purchasing, and competition analysis.
• Increased SKU count from ~250 to +400 through management of changing seasonality and new vendor procurement.
• Maintained strong seasonal e-commerce catalogue, achieving highest ecommerce penetration of any dept (10% of total sales).

• Managed all day-to-day activities involving tenants, subcontractors and property management in 50+ residential units.
• Managed supply-chain of consumables and furniture for ongoing operations and onboarding of furnished units.
• Align operational strategy with monthly sales targets to minimize onboarding period and maximize occupancy.
• Developed digital marketing strategy for Tenant Acquisition with a 15% conversion rate.

Category Management/Store Management:

• Developed pricing strategy for new HMR categories, consulting proxy categories, similar SKUs, and competition.
• Regularly attended vendor and strategy meetings, receiving mentorship from Walmart Buyers.
• Co-Managed Walmart Supercentre after 1 year of store operations training.