FD Mohammed
Anna
Summary
Strategic martech and data professional with expertise in product vision and stakeholder management. Demonstrated ability to drive cross-functional collaboration and ensure project compliance in dynamic environments. Solutions consistently enhance customer satisfaction and align with organizational objectives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
IT Senior Product Owner
Humana
Dallas
01.2023 - Current
- Defined and communicated product vision, goals, and roadmap aligned with organizational strategy.
- Gathered, clarified, and prioritized business and regulatory requirements from stakeholders.
- Created and managed product backlog; ensured clarity and actionability of user stories.
- Collaborated with cross-functional teams to drive delivery of solutions.
- Ensured compliance with Medicaid and HIPAA regulations throughout project lifecycle.
- Facilitated sprint planning, reviews, and retrospectives for continuous improvement.
- Monitored progress toward key milestones, deliverables, and value realization.
- Resolved blockers and made timely decisions to maintain team momentum.
Software Engineering Manager
ALSAC/St Jude Children's Research Hospital
Memphis
10.2021 - 01.2023
- Developed processes to create high-quality products and customer satisfaction.
- Provided technical leadership, guidance, and oversight into the implementation of product features.
- Led software teams in optimizing test plans and improving test designs.
- Architected design and development of high-visibility customer-specific applications.
- Delivered consistent and quality mentoring, training, and onboarding for teams of contractors and staff members.
- Managed implementation of application developments by collaborating with overseas technical teams.
- Recommended product changes to enhance customer interest and maximize sales.
- Leveraged technical knowledge to navigate functional requirements.
Product Owner
ALSAC/St Jude Children's Research Hospital
Memphis
03.2020 - 10.2021
- Manage product backend and frontend support and performance, identify and drive opportunities for product enhancements.
- Work closely with users and internal stakeholders to ensure all the daily, weekly, monthly, and annual ad-hoc and recurring campaigns are designed, built, tested, and generated.
- Work closely with cross-functional designers, engineers, and QA teams to ensure delivery against the product roadmap.
- Led multiple high-profile projects.
- Create and manage the roadmap, backlog, and refinement/sprint plans for our product team to support the overall product strategy.
- Work closely with the platform director on short-term and long-term product roadmaps.
- Responsible for product updates and roadmap representation in executive settings and reviews.
- Responsible for driving transparency to backlog detail, in-progress, roadblocks, etc. (across partners, agile teams, senior leadership, etc.).
- Conducting Scrum meetings and events with the team.
Unica Architect/Product Owner
ALSAC/St Jude Children's Research Hospital
Memphis
01.2018 - 03.2020
- Extensive analytical skills to successfully understand goals, identify opportunities, and promptly analyze and solve problems as data moves between databases and systems.
- Actively participates in projects, self-manages time, mitigates risk, and absorbs change as needed.
- Responsible for professional communication regarding challenges, limitations, planning to the ITS Project Managers, and leadership on time.
- Responsible for creating quality technical documentation and specifications for tracking system changes.
- Responsible for ensuring appropriate and thorough testing is performed before changes in production systems and compliance with change management procedures.
- Provide mentoring and training for others to help build skills, and testing abilities.
- Install and modify campaigns as needed by the Program owners.
- Coordinate with Business Analysts to understand business requests and provide recommendations to the Product Owner on application code and/or configuration changes to meet business needs.
Sr. IBM EMM Developer
Clients: Southwest Airlines, Walgreens Co., ALSAC/St. Jude.
Dallas
07.2015 - 12.2017
- Strong knowledge of databases and hands-on exposure to Oracle, Teradata, and SQL Server.
- Have a thorough understanding of Unica stored objects like table catalogs, custom macros, derived fields, etc.
- Have extensive experience in building flowcharts, triggers, automation of ad hoc campaigns, and recurring campaigns.
- Strong background in marketing campaigns, customer segmentation, and campaign reporting.
- Strong expertise in production support, using views and stored procedures to access data, client interaction, and creating and interpreting business requirements.
- Confirming data sent from the line of business and implementing/testing the data in a real-time environment.
- Interact with stakeholders – Marketing Managers, line of business, and data team to provide counts validation of the campaign to get their approval before campaigns are pushed to production.
- Responsible for estimation, planning, and execution of campaign development, modifications, and maintenance, specifically focusing on requirements analysis and campaign design.
- Trained the team resources on advanced UNICA functionalities like derived fields, custom macros, and SQL query tuning.
- Created detailed business requirements documents for each of the campaigns.
- Created strategic segments for heavily used segmentation criteria, which contained more than 350 segments that were too complex/tedious to achieve in UNICA.
Campaign Manager
Clients: 1800 flowers, Wells Fargo
San Francisco
05.2011 - 06.2015
- Converted 56 campaigns to ensure compliance with Wells Fargo guidelines.
- Developed business requirements and translated them into technical specifications for campaign developers.
- Selected data sources to meet campaign requirements and executed SQL queries to verify data reliability.
Education
Bachelor of Science - Computer Science
Osmania University
IndiaMaster of Business Administration (MBA) - Project Management
University of The Cumberland's
Williamsburg, KYSkills
- Product backlog management
- Backlog management
- Backlog prioritization
- Product vision
- Roadmap development
- Requirement analysis
- Sprint planning
- Scrum framework
- Agile methodologies
- Stakeholder engagement
- Stakeholder analysis
- Cross-team collaboration
- Business analysis
- Regulatory compliance
Certification
- SAFe Certified POPM
- SAFe Certified Scrum Master
- Certified Scrum Product Owner
- Certified Scrum Master
- Six-Sigma Greenbelt
Timeline
IT Senior Product Owner
Humana
01.2023 - Current
Software Engineering Manager
ALSAC/St Jude Children's Research Hospital
10.2021 - 01.2023
Product Owner
ALSAC/St Jude Children's Research Hospital
03.2020 - 10.2021
Unica Architect/Product Owner
ALSAC/St Jude Children's Research Hospital
01.2018 - 03.2020
Sr. IBM EMM Developer
Clients: Southwest Airlines, Walgreens Co., ALSAC/St. Jude.
07.2015 - 12.2017
Campaign Manager
Clients: 1800 flowers, Wells Fargo
05.2011 - 06.2015
Bachelor of Science - Computer Science
Osmania University
Master of Business Administration (MBA) - Project Management
University of The Cumberland's