Shubhi Kashyap
Toronto,Canada
Summary
Dynamic Social Media Marketing and Public Relations Analyst with expertise in media relations, influencer campaigns, and digital marketing. Proficient in leveraging data analysis, performance metrics, and strategic planning to optimize engagement and achieve measurable results. Skilled in driving brand awareness through SEO, targeted marketing, and data-driven insights, while aligning strategies with organizational objectives and financial goals.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Capstone Project - Social Media Strategy for TCBC
York
Toronto, Canada
03.2024 - 04.2024
- Challenge: Improve engagement and drive blog traffic through social media.
- Action: Created and implemented a content strategy with optimized posts linked to blogs, and personalized emails.
- Result: Drove a 30% increase in blog views, 10% higher engagement, and 90% positive user feedback.
Capstone Project - Influencer Campaign for Julia Bruno
Conestoga
Kitchner, Canada
03.2023 - 04.2023
- Challenge: Enhance engagement and brand awareness in a short campaign period.
- Action: Designed and executed a targeted influencer marketing campaign.
- Result: Achieved a 25% rise in engagement, and a 15% growth in brand awareness.
Capstone Project - Fundraising Event for Nutrition for Learning
Conestoga
Kitchner, Canada
02.2023 - 04.2023
- Challenge: Organize a fundraising event that aligns with financial goals, while increasing public awareness.
- Action: Developed and executed a data-driven strategy, coordinating with cross-functional teams.
- Result: Increased brand visibility by 20% and successfully met financial objectives.
PR Executive
Archer Public Relations
Indore, India
11.2020 - 05.2022
- Challenge: Tasked with increasing brand visibility and engagement for telecom clients in a competitive market.
- Action: Led the Airtel Xtreme launch, implementing targeted PR strategies, including media monitoring, and press release creation.
- Result: Boosted media coverage by 20%, social engagement by 15%, improved client visibility by 25%, and enhanced reporting efficiency by 30%.
Education
Post Graduation Diploma - Public Relations - Integrated Communications
Conestoga College
Kitchner, ON01.2023
Post Graduation Diploma - Digital and Content Marketing
York University
Toronto, ON01.2014
Skills
Digital Marketing: Expertise in SEO, social media, and email marketing Increased engagement by 10% for TCBC through optimized social media strategies and personalized email campaigns
Project Leadership & Collaboration: Led cross-functional teams, delivering successful outcomes in influencer campaigns and fundraising events
Design and Multimedia Tools- Proficient in Adobe Photoshop and Canva
Microsoft suite- Proficient in Word, PowerPoint, and Microsoft 365 for data analysis, communication, and presentations
Report writing- Proficient in Google Analytics, and HubSpot for tracking campaign performance and optimizing strategies
Certification
- Google Analytics Certification, 12/01/23
- Email Marketing Certification from HubSpot, 12/01/24
- WordPress Certification, 12/01/23
- Hootsuite Certification on Digital Marketing, 07/01/24
- HubSpot Software Marketing Certificate, 05/01/24
Projects
Fundraising Event for Nutrition for Learning
Capstone Project, Conestoga, Kitchener
Feb 2023 – Apr 2023
- Challenge: Organize a fundraising event that aligns with financial goals while increasing public awareness.
- Action: Developed and executed a data-driven strategy, coordinating with cross-functional teams.
- Result: Increased brand visibility by 20% and successfully met financial objectives.
Influencer Campaign for Julia Bruno
Capstone Project, Conestoga, Kitchener
Mar 2023 – Apr 2023
- Challenge: Enhance engagement and brand awareness in a short campaign period.
- Action: Designed and executed a targeted influencer marketing campaign.
- Result: Achieved a 25% rise in engagement and a 15% growth in brand awareness.
Social Media Strategy for TCBC
Capstone Project, York, Toronto
Mar 2024 – Apr 2024
- Challenge: Improve engagement and drive blog traffic through social media.
- Action: Created and implemented a content strategy with optimized posts linked to blogs and personalized emails.
- Result: Drove a 30% increase in blog views, 10% higher engagement, and 90% positive user feedback.
Timeline
Capstone Project - Social Media Strategy for TCBC
York
03.2024 - 04.2024
Capstone Project - Influencer Campaign for Julia Bruno
Conestoga
03.2023 - 04.2023
Capstone Project - Fundraising Event for Nutrition for Learning
Conestoga
02.2023 - 04.2023
PR Executive
Archer Public Relations
11.2020 - 05.2022
Post Graduation Diploma - Public Relations - Integrated Communications
Conestoga College
Post Graduation Diploma - Digital and Content Marketing
York University
Similar Profiles
Jason DobsonJason Dobson
Delivery Driver/Warehouse Worker at YorkDelivery Driver/Warehouse Worker at York
Cynthia ArroyoCynthia Arroyo
Teacher at New York City Department Of Education, New YorkTeacher at New York City Department Of Education, New York
Ariana SimmonsAriana Simmons
School Paraprofessional at New York City Department Of Education, New YorkSchool Paraprofessional at New York City Department Of Education, New York