Faye Palmer
Canmore,Canada
Summary
Strategic, people-focused events and programming leader with 7 years of experience designing transformative events and cultural activations that celebrate brand values, drive engagement, and deliver measurable results. Known for producing high-end, logistically complex experiences—from remote mountain-top activations to hybrid internal events—through collaboration, storytelling, and inclusive design. Experienced working in protected environments, leading environmental impact assessments with Parks Canada, and partnering with agencies across North America to bring bold, meaningful visions to life.
Overview
13
13
years of professional experience
Work History
Programming Manager
Pursuit
Banff, Canada
01.2024 - Current
- Conceptualized and delivered premium, large-scale guest programming at the Banff Gondola, enhancing brand reputation and driving year-round visitation and revenue growth.
- Ensured all events and programming aligned with Pursuit’s core values—particularly Promise to Place—by embedding sustainability and environmental stewardship into every experience.
- Partnered with leading creative and design agencies across Canada and the U.S. to develop culturally resonant, visually impactful activations that honored our brand story and guiding principles.
- Developed scalable, intentional programming concepts to roll out across other Pursuit lines of business, elevating guest engagement and consistency across experiences.
- Managed end-to-end event production including strategy, budgeting, permitting, vendor coordination, and post-event performance reporting.
- Leveraged guest feedback, market insights, and visitor data to shape programming that reflected evolving audience needs and key strategic segments.
- Executed mountain-top activations in remote, environmentally sensitive locations, overcoming logistical and weather-related challenges through solution-driven planning.
- Ensuring that all large-scale events and programs align with our core values; one of the main ones being Promise to place, ensuring that evens are looked through the lens of sustainability.
- Advised on operational best practices for remote sites, including environmental compliance and vendor coordination. Supported the development of scalable templates and asset toolkits to ensure brand consistency across seasonal and regional deployments.
Employee Experience and Safety Coordinator
Banff Hospitality Collective
Banff, Canada
03.2022 - 03.2024
- Served as the culture curator and experience lead for over 700 employees, ensuring every team member felt valued, recognized, and connected to the organization’s purpose.
- Designed and delivered inclusive, values-aligned employee events and recognition programs that significantly boosted morale, belonging, and retention.
- Created impactful cultural activations across the employee lifecycle—from onboarding to seasonal celebrations, that fostered engagement and connection.
- Collaborated cross-functionally with leadership, HR, and operations to align internal programming with broader organizational goals and values.
- Launched DEI-centered experience initiatives that celebrated diverse identities and advanced equity in day-to-day culture.
- Embedded storytelling and brand alignment into every activation to create meaningful, lasting experiences.
- Led feedback and engagement surveys, translating insights into strategic improvements in communication, programming, and workplace well-being.
- Introduced environmentally conscious practices into internal events, aligning activations with sustainability values and employee expectations.
Events Manager
Cosy Club
, UK
01.2015 - 01.2019
- Led a high-performing sales team, consistently exceeding membership acquisition and revenue targets through relationship-based selling.
- Led the end-to-end planning and execution of events and private functions across multiple venues in the UK.
- Built and maintained strong relationships with venues, vendors, sponsors, and creative partners to ensure quality execution and brand alignment.
- Oversaw all logistical elements including registration, guest communication, AV, catering, and on-site operations, ensuring exceptional guest experiences from start to finish.
- Partnered with internal marketing and sales teams to create targeted promotional campaigns that increased attendance and engagement.
- Measured event success using KPIs and post-event reporting, applying insights to optimize future strategies.
- Maintained full budget accountability, ensuring cost-effective execution while maximizing experiential quality.
- Stayed ahead of event trends and introduced innovative practices that kept programming fresh, competitive, and aligned with evolving audience expectations.
- Monitored KPIs and leveraged data insights to refine acquisition strategies, enhance onboarding, and drive stronger member satisfaction and retention.
Events Manager
Tipsy Parties
, UK
01.2012 - 01.2015
- Monitored KPIs and leveraged data insights to refine acquisition strategies, enhance onboarding, and drive stronger member satisfaction and retention.
- Led the planning and delivery of bespoke cocktail experiences for private and corporate events, ensuring flawless execution and brand excellence.
- Collaborated with clients to design customized event concepts that aligned with their vision, guest expectations, and brand themes.
- Managed all logistical components including staffing, bar setup, product sourcing, licensing, and venue coordination.
- Trained and supervised on-site bartending teams to deliver exceptional service and maintain premium guest experiences.
- Oversaw vendor and supplier relationships, negotiating contracts and ensuring timely, high-quality delivery of goods and services.
- Worked closely with marketing and design teams to develop branded menus, signage, and event collateral that elevated the guest experience.
- Conducted post-event reviews and client debriefs, gathering feedback and identifying opportunities to enhance future offerings.
Education
Certificate - Indigenous Studies
University of Alberta
04.2025
Certificate in Rules, Regulations and Responsibilities - Occupational Health And Safety
University of Calgary
03.2023
Certificate in Health And Safety Management - Occupational Health And Safety
University of Calgary
01-2022
Certificate in Intercultural Facilitation -
Bow Valley Immigration Partnership
07.2022
BTEC National Diploma - Sports Development and Coaching Sciences
South Staffordshire College
England01.2009
Skills
- Experiential event strategy
- Employee engagement
- Cross-functional collaboration
- Brand integration and storytelling
- Inclusive experience design
- Budget management
- Vendor relations
- Scalable program design
References
Available Upon Request
Accomplishments
- Selected from over 3,000 employees as Pursuit’s 2024 Anticipation Champion in recognition of innovation, operational excellence, and emotionally resonant programming.
Affiliations
- Mountain Biking
- Snowboarding
- Yoga
- Softball
Timeline
Programming Manager
Pursuit
01.2024 - Current
Employee Experience and Safety Coordinator
Banff Hospitality Collective
03.2022 - 03.2024
Events Manager
Cosy Club
01.2015 - 01.2019
Events Manager
Tipsy Parties
01.2012 - 01.2015
Certificate - Indigenous Studies
University of Alberta
Certificate in Rules, Regulations and Responsibilities - Occupational Health And Safety
University of Calgary
Certificate in Health And Safety Management - Occupational Health And Safety
University of Calgary
Certificate in Intercultural Facilitation -
Bow Valley Immigration Partnership
BTEC National Diploma - Sports Development and Coaching Sciences
South Staffordshire College
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