Fawzia Rouabhi

• Utilize social selling by creating video UGC content for DTC brands on the Tiktok and, platforms
• Split test video advertising concepts for increased conversions
• Conduct brand digital marketing audits and use the results to optimize digital marketing efforts
• Conduct market research (target market and competitors)
• Create complete digital marketing strategies, that optimize conversion and click through rates
• The marketing strategies include creating digital assets, A/B split testing landing pages and campaigns, using Google Analytics to track impressions, and segmenting and retargeting audiences

Guided and supported customers in creating marketing campaigns, automations and sales funnels
Acted as an advisor to company clients (Examples: improving open rates, collecting leads, creating lead magnets)
Assisted with technical issues regarding google analytics, facebook ads, design and branding in a high volume and fast paced environment
Liaised with the deliverability team
Interacted with clients via company social media channels

Prospected clients and onboarded them
Provided customer support and answered inquiries
Supported entrepreneurs in business project management
Created a plan to meet monthly, weekly and daily deliverables
Provided daily support & accountability through coaching and project monitoring
Provided weekly coaching
Created & managed company projects
Conducted sales calls (80% conversion rate), and managed onboarding and client enrollment

Came up with relevant industry topics and wrote 1000-3000 word articles within 2 days

Conducted online research, gathered and listed sources in the articles

Posted blog posts on the website weekly

Shared the posts on the brand's social media platforms using Hootsuite

Chose graphics and images to go with each blog post making sure to respect branding requirements

Built an organic email list of more than 2000 people

Planned and carried out content strategy & copywriting

Created and ran a Facebook group of 220+ women

Ran online challenges, conducted webinars on google hangouts, created and self-hosted online courses, created social media posts for the Facebook groups and Facebook pages, wrote blogposts, conducted email campaigns to nurture the list, offer value, and drive sales

Created an online productivity planner for creatives

Conducted daily livestreams