Favian Guerrero
Long Beach
Summary
Dynamic marketing and admissions leader with a proven track record at The Beverly Hills Rehabilitation Center, excelling in partnership development and strategic marketing campaigns. Adept at leveraging data analysis and effective communication to drive admissions growth and enhance outreach initiatives, fostering lasting relationships that support organizational goals.
Overview
15
15
years of professional experience
Work History
Admissions & Marketing Director
The Beverly Hills Rehabilitation Center
Los Angeles
09.2021 - Current
- Established partnerships with external vendors to create effective campaigns.
- Developed and implemented marketing strategies to increase admissions.
- Organized meetings and conferences with faculty members to discuss admission policies and procedures.
- Prepared reports on admissions statistics for senior management review.
- Assisted in the development of new initiatives to improve outreach efforts.
- Created promotional materials such as brochures, flyers, posters, videos.
- Collaborated with other departments to coordinate strategic marketing activities.
- Delivered marketing strategy updates to upper-level management.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Director of Social Services
Country Villa South
Los Angeles
12.2018 - 08.2021
- Collaborated with other departments within the organization to coordinate efforts towards achieving common goals.
- Conducted assessments of clients' needs and developed individualized plans of care.
- Maintained accurate records for all cases as required by state law or agency policy.
- Ensured compliance with all relevant laws, regulations, policies and procedures related to social services field.
- Developed partnerships with local organizations and agencies to expand program offerings.
- Facilitated regular meetings with staff members to discuss progress, challenges, successes and new initiatives.
- Fostered mutually beneficial working relationships with other social service organizations in community with emphasis on sharing best practices.
- Supervised resident records according to federal and state requirements using specialized software program for maximum compliance and data accessibility.
- Maintained consistent personal interaction with residents in addition to administrative duties to assure optimum care firsthand.
- Managed resident admissions and discharge and referrals to other facilities, home health agencies and hospice based on resident and family needs, preferences and resources.
- Assisted residents in adjustment to new environments and provided counseling for resident and family to assure psychosocial health and contentment.
- Educated residents and families regarding private insurance, Medicare, Medicaid, Veterans Administration and other possible sources of funding for required care.
Director of Social Services
Long Beach Healthcare Center
Long Beach
01.2018 - 08.2019
- Collaborated with other departments within the organization to coordinate efforts towards achieving common goals.
- Served as liaison between agency administration and board of directors and staff in order to facilitate communication between both groups.
- Conducted assessments of clients' needs and developed individualized plans of care.
- Maintained accurate records for all cases as required by state law or agency policy.
- Ensured compliance with all relevant laws, regulations, policies and procedures related to social services field.
- Coordinated with community partners to ensure access to appropriate resources for clients.
- Facilitated regular meetings with staff members to discuss progress, challenges, successes and new initiatives.
- Supervised resident records according to federal and state requirements using specialized software program for maximum compliance and data accessibility.
- Maintained consistent personal interaction with residents in addition to administrative duties to assure optimum care firsthand.
- Managed resident admissions and discharge and referrals to other facilities, home health agencies and hospice based on resident and family needs, preferences and resources.
- Assisted residents in adjustment to new environments and provided counseling for resident and family to assure psychosocial health and contentment.
- Educated residents and families regarding private insurance, Medicare, Medicaid, Veterans Administration and other possible sources of funding for required care.
- Handled or delegated resident support concerns respectfully to preserve residents' dignity, health and safety.
- Implemented social services care plan for each resident and updated plan annually in consultation with resident and family.
- Advocated for residents in response to stated needs for care quality, food, facilities and resident interactions.
Director of Social Services
West Hollywood Healthcare & Wellness
Los Angeles
12.2014 - 09.2018
- Collaborated with other departments within the organization to coordinate efforts towards achieving common goals.
- Conducted assessments of clients' needs and developed individualized plans of care.
- Maintained accurate records for all cases as required by state law or agency policy.
- Ensured compliance with all relevant laws, regulations, policies and procedures related to social services field.
- Developed and implemented programs to improve quality of life for clients.
- Created and managed budgets for social services department.
- Coordinated with community partners to ensure access to appropriate resources for clients.
- Supervised resident records according to federal and state requirements using specialized software program for maximum compliance and data accessibility.
- Maintained consistent personal interaction with residents in addition to administrative duties to assure optimum care firsthand.
- Managed resident admissions and discharge and referrals to other facilities, home health agencies and hospice based on resident and family needs, preferences and resources.
- Assisted residents in adjustment to new environments and provided counseling for resident and family to assure psychosocial health and contentment.
- Educated residents and families regarding private insurance, Medicare, Medicaid, Veterans Administration and other possible sources of funding for required care.
- Handled or delegated resident support concerns respectfully to preserve residents' dignity, health and safety.
- Implemented social services care plan for each resident and updated plan annually in consultation with resident and family.
- Advocated for residents in response to stated needs for care quality, food, facilities and resident interactions.
Director of Social Services
Lawndale Healthcare & Wellness Centre
Lawndale
07.2010 - 12.2014
- Collaborated with other departments within the organization to coordinate efforts towards achieving common goals.
- Served as liaison between agency administration and board of directors and staff in order to facilitate communication between both groups.
- Conducted assessments of clients' needs and developed individualized plans of care.
- Ensured compliance with all relevant laws, regulations, policies and procedures related to social services field.
- Coordinated with community partners to ensure access to appropriate resources for clients.
- Facilitated regular meetings with staff members to discuss progress, challenges, successes and new initiatives.
- Organized and led workshops for staff members of various facilities on resident care, resident resources, discharge planning, staff retention and staff fulfillment.
- Supervised resident records according to federal and state requirements using specialized software program for maximum compliance and data accessibility.
- Maintained consistent personal interaction with residents in addition to administrative duties to assure optimum care firsthand.
- Managed resident admissions and discharge and referrals to other facilities, home health agencies and hospice based on resident and family needs, preferences and resources.
- Assisted residents in adjustment to new environments and provided counseling for resident and family to assure psychosocial health and contentment.
- Educated residents and families regarding private insurance, Medicare, Medicaid, Veterans Administration and other possible sources of funding for required care.
- Handled or delegated resident support concerns respectfully to preserve residents' dignity, health and safety.
- Implemented social services care plan for each resident and updated plan annually in consultation with resident and family.
- Advocated for residents in response to stated needs for care quality, food, facilities and resident interactions.
Education
Associate of Arts - Liberal Arts
Long Beach City College
Long Beach, CA05-2010
High School Diploma -
Juan Rodriguez Cabrillo High School
Long Beach, CA06-2003
Skills
- Marketing strategy
- Data analysis
- Partnership development
- Event coordination
- Effective communication
- Team leadership
- Problem solving
- Creative direction
- Detail-oriented
- Continuous improvement
- Creative and innovative
- Critical thinking
- Written communication
- Marketing campaigns
- Attention to detail
- Organizational skills
- Professionalism
- Interpersonal communication
- Vendor relations
- Adaptability
- Cold calling
- Adaptability and flexibility
- Brand development
- Customer retention strategies
- Brand promotion
- Goal setting
- Direct marketing
Languages
Spanish
Full Professional
References
References available upon request.
Timeline
Admissions & Marketing Director
The Beverly Hills Rehabilitation Center
09.2021 - Current
Director of Social Services
Country Villa South
12.2018 - 08.2021
Director of Social Services
Long Beach Healthcare Center
01.2018 - 08.2019
Director of Social Services
West Hollywood Healthcare & Wellness
12.2014 - 09.2018
Director of Social Services
Lawndale Healthcare & Wellness Centre
07.2010 - 12.2014
Associate of Arts - Liberal Arts
Long Beach City College
High School Diploma -
Juan Rodriguez Cabrillo High School
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