Fatima Aziz
Calgary,Alt
Summary
I am a bilingual, self-motivated professional with a strong background in public relations, social media management, content creation, and brand identity development. My proven track record includes creating engaging campaigns that drive brand awareness, strengthen market presence, and foster customer loyalty. Leveraging data-driven strategies and in-depth analytics, I consistently optimize social media platforms to increase engagement, acquisition, and retention.
My positive attitude, proactive work ethic, and dedication to continuous learning allow me to adapt quickly to new information and evolving brand guidelines. Skilled in time management and collaboration, I work efficiently across teams to deliver exceptional results. Whether managing multiple projects or spearheading new initiatives, I remain focused on achieving tangible outcomes that exceed targets and contribute to long-term business growth.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Kane Medical Aesthetics
01.2020 - Current
- As the Manager and Social Media Manager, I spearheaded the development and execution of a highly effective social media strategy, resulting in a 40% increase in online engagement and a 15% growth in the clinic's social media following within the first quarter
- Managed a team of content creators, overseeing content planning, scheduling, and quality control to ensure consistent and on-brand messaging across all platforms
- Utilized data-driven decision-making by analyzing key performance indicators (KPIs), resulting in a 25% increase in conversion rates for online appointment bookings
- Collaborated with the clinic's medical staff to create informative and educational content, establishing our clinic as a trusted authority in the aesthetics industry and driving a30% increase in website traffic
- Optimized the clinic's social media advertising budget, achieving a10% reduction in cost per acquisition while increasing lead generation by 20%
Social Media Marketing Director
GrowME Marketing
01.2019 - 01.2023
- I actively contributed to client campaigns by conducting market research, competitor analysis, and trend assessments, enabling the team to make data-driven decisions and resulting in a 15% increase in client satisfaction
- Assisted in the development of content for various digital platforms, such as social media, blogs, and email marketing, which led to a 20% improvement in content engagement and reach
- Played a pivotal role in organizing and executing client events, including webinars and product launches, resulting in a 25% increase in event attendance and a boost in lead generation
- Collaborated with the creative team to design visually appealing marketing materials and presentations, contributing to a 15% increase in client pitches won during my internship
Education
Bachelor of Communication Studies - Public Relations
Mount Royal University
Calgary, ALT04-2024
GED - undefined
Lester B Pearson
Calgary, ALT01.2018
Skills
- Teamwork and collaboration
- Content creation
- Photo and video editing
- Social media management
- Email marketing
- Social media strategy
- Brand management
- Marketing team collaboration
- Public speaking
- Sales
Digital media
Facebook, instagram, linkedin
Languages
English
Native or Bilingual
Arabic
Professional Working
Timeline
Social Media Manager
Kane Medical Aesthetics
01.2020 - Current
Social Media Marketing Director
GrowME Marketing
01.2019 - 01.2023
GED - undefined
Lester B Pearson
Bachelor of Communication Studies - Public Relations
Mount Royal University
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