FATEMA AKTER SUMI

• Analyze sales data, manage budgets, and respond to market trends to drive profitability.
• Develop and implement operational plans, delegate tasks, and ensure adherence to company standards.
• Monitor asset protection, safety, and quality assurance standards, ensuring compliance with policies and
regulations.
• Act as a customer service ambassador, addressing customer needs and ensuring a positive shopping
experience.
• Support store participation in community events and sustainability initiatives, building relationships with
Sensitivity: Internal
local groups.
• Lead, engage, and develop associates, providing training opportunities and recognizing achievements.
• Provide timely feedback and manage performance through corrective actions and building cross-functional
relationships.
• Ensure compliance with merchandise handling policies and manage large cash transactions securely.

• Exceptional customer service skills, including friendly greeting, product promotion, issue
resolution, and referral management.
• Strong leadership abilities demonstrated through delegation, task assistance, and follow-up in
various operational tasks.
• Commitment to maintaining a safe and organized work environment by adhering to company
policies and procedures.
• Effective communication skills for coordinating coverage, supporting team activities, and
providing feedback to associates.
• Dedication to training and developing associates to enhance their performance and contribute to
overall team success.

• Demonstrated passion for putting clients first.
• Problem-solving and people skills, with the ability to build strong relationships and proactively
connect with clients.
• Flexibility, eagerness to learn, and strong personal ethics.

• Achieve Premium segment sub & Star base acquisition target
• Achieve premium segment portfolio pack sales target
• Propose & drive acquisition campaigns for premium segment
• Explore multi channels mix for driving premium acquisition
• Responsible for short-long term roadmap and progress monitoring on segment Acquisition & Pack sales strategy & assessing outcome on regular interval
• Forecasting annual, quarterly, and monthly sales goals
• Coordinate with cross functional team for customer-centric acquisition offer design & GTM plan for acquisition campaigns
• Budget planning for each of the campaigns with success KPI
• Measure the campaign success and take necessary actions for betterment.

• Successfully managed a team of 7 direct reports
• Lead the Area Team Members-Senior Territory Managers & Territory Managers to achieve area business plans and objectives
• Develop and execute business plan considering area level challenges and competitive scenario
• Ensure successful execution of sales activities in the respective area to meet the area sales and service-related targets
• Develop plan establishing premium products and services, e.g
• Internet, VAS, Financial Services etc
• Manage on field distribution operation of the assigned area
• Ensure sustainable business relationship with channel partners and franchise
• Ensure Proper execution and utilization of regular and campaign merchandising materials in the respective Market through TMM Team & Distributors' Field Force
• Ensure presence of permanent merchandising material as per retail classification guidelines
• Track and report competition activities to Head of the Region.

• Looked after the 'Breakfast Cereal Businesses' in Nestle Bangladesh Limited
• Conducted ICP (Integrated Commercial Plan) aligning with the brand plan and financial support
• Forecasting Monthly sales plan aligning with the trade promotional activities and budget
• Monitor and manage the monthly sales volume and assess the promotional performance by ROI measurement
• Guiding the field sales team to achieve the monthly target
• Conduct business review meeting on quarterly basis and follow up with the yearly plan.

• Successfully managed a team of 2 direct reports
• National key accounts yearly business planning [Activity + Budget + Sales Vol]
• Distribution Channel Management
• Top Tier Key Accounts business planning [JBP]
• Shopper engagement and experience at point of purchase
• Increase brand visibility and awareness at point of purchase.

• National key accounts yearly business planning [Activity + Budget + Sales Vol]
• Distribution Channel Management
• Top Tier Key Accounts business planning [JBP]
• Shopper engagement and experience at point of purchase
• Increase brand visibility and awareness at point of purchase.

• Maximize market share through developing relationships with Key Retailers
• Develop and maintain sales process with regular market visit, relationship development, proper implementation and maintenance of planogram and visibility strategy
• Monthly, quarterly and yearly meetings and rigorous reporting on PTE budget utilization and constant liaising with distributors/POP executive and Marketing to ensure FSUs are developed and implemented on time
• Monitor & analyze Nestlé products sales trend vis-à-vis the overall Category sales trend for the key account
• Executing in store Branding
• Leading Secondary Sales Force (SSFs) / Merchandising team
• Identify their training needs and execute quarterly training with the assistance of the training manager
• New Product launches - Planning, execution & budgeting.