Farzaneh Ayoubi
Pierrefonds
Summary
With 21 years of experience, I have built a strong reputation as a skilled Product Marketing Manager and Head of the Cosmetics Division. My expertise covers product development, market analysis, brand strategy, and team management. With strong organizational skills, I excel at handling complex projects. As a seasoned leader, I am dedicated to driving innovation in product development and marketing.
Overview
20
20
years of professional experience
Work History
Expert Trainee
Jewellery School
01.2012 - 07.2012
Establishment Personal Business for Fabrication and Sales of Handmade Jewelleries
01.2012 - 07.2014
Marketing Coordinator
Darus Mehr Parsi
01.2010 - 01.2012
- Performing market research and analyze the activities of the competitors
- Determining the projects
- Negotiate with advertising companies and entrepreneurs
- Planning, evaluate the budget and management of advertising activities to various media (exhibitions seminars, magazines, local press, television, advertising)
- Planning the program for the sale of products in provinces
- Daily control sale of products
Director of Product Marketing
Butane Industrial Company
01.1995 - 01.2010
- Evaluate and planning product marketing strategies
- Pricing the product
- Determine the budget and control the marketing budget
- Lead promotional campaigns
- Make marketing and sales reports to management
- Monitor customer service activities to increase customer satisfaction
- Monitor the preparation of training videos, teaser and specialized catalog of products what determine the percentage of sales to dealers
- Evaluate the monthly product sales program
Education
Masters Degree - Communication (Journalisme Orientation)
Université Azad
01.1999
Bachelor’s Degree - Social Science (Communications Orientation)
Université Azad
01.1996
Skills
- Microsoft Office
- Word
- Excel
- PowerPoint
- Access
- Outlook
- MS Project
- Photoshop
Accomplishments
- Increased annual sales revenue through strategic marketing campaigns and promotional initiatives.
- Boosted in-store sales by implementing innovative product bundling and upselling strategies.
- Designed a customer loyalty program, resulting increase in repeat purchases.
- Earned top store evaluation results by managing operations efficiently, keeping inventory accurate, and ensuring timely product returns.
Languages
English
Professional Working
French
Professional Working
Persian
Native or Bilingual
Other Certificates And Work Experience
- Jewellery School, Vancouver, 01/01/12
- Establishment personal business for fabrication and sales of handmade jewelleries, 01/01/12, 07/31/14
Hobbies and Interests
- Sports: Rock climbing, Ice climbing and cycling
- Fabrication Jewelleries
- Traveling and photography
- Music and Cinema
Interests
- Music
- Crafting and DIY Projects
- Photography
- Dance
- Gym Workouts
Timeline
Expert Trainee
Jewellery School
01.2012 - 07.2012
Establishment Personal Business for Fabrication and Sales of Handmade Jewelleries
01.2012 - 07.2014
Marketing Coordinator
Darus Mehr Parsi
01.2010 - 01.2012
Director of Product Marketing
Butane Industrial Company
01.1995 - 01.2010
Bachelor’s Degree - Social Science (Communications Orientation)
Université Azad
Masters Degree - Communication (Journalisme Orientation)
Université Azad
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