Farzana Manoj
Calgary
Summary
Dynamic and results-oriented professional with over 4 years of experience in business development, sales strategy, and customer relationship management across diverse industries. Proficient in financial forecasting, data analysis, and leveraging CRM tools (e.g., Salesforce, HubSpot) to optimize sales pipelines and achieve consistent revenue growth. Proven ability to exceed sales targets, drive customer satisfaction, and building strong client relationships. Experienced in revenue management, optimizing sales processes, and achieving business goals through strategic planning and execution
Overview
4
4
years of professional experience
Work History
Assistant Business Development Manager
BETABOTS
12.2023 - 06.2024
- Maintained an organized structure for a team of 12 sales associates, for continuous sales, and increased monthly sales by 20%.
- Played a major role in the company's finance and revenue management.
- Provide guidance and training to team members to enhance their sales skills, market knowledge, and client relationship management.
- Developed and maintained relationships with international key clients to ensure repeated business.
- Drive referral, renewal, and upsell campaigns, leveraging the collective efforts of the team to maximize revenue.
- Executed successful inbound and outbound sales strategies, resulting in a 45% increase in lead conversion and overall revenue growth.
- Conducted seminars at schools on “Falling in Love with Mathematics and Science”, effectively driving sales and increasing student enrollment.
Senior Business Development Associate
Think and Learn Pvt. Ltd. (BYJU'S – The Learning App)
10.2020 - 11.2023
- Designed and implemented lead generation campaigns, achieving a 25% conversion rate through 100+ daily cold calls and consistently exceeding monthly sales targets.
- Spearheaded the creation and execution of referral and renewal campaigns, leading to a 60% increase in customer retention and generating 20x additional revenue.
- Coordinated the admissions process and financial procedures (e.g., loans, installments), ensuring a seamless customer experience and achieving higher enrollment rates.
- Developed sales strategies to increase market share of existing products and services.
- Handled a hybrid model of inside and direct sales verticals.
- Expanded client portfolios by upselling and cross-selling services and solutions.
- Managed and motivated a team of five sales professionals, driving them to achieve an average weekly revenue of Rs. 50,000 through effective coaching and strategic initiatives.
- Collaborated with teams to conceptualize and deliver promotional materials, campaigns, and social media content, enhancing customer engagement and brand presence.
- Maintained CRM systems to track leads, conversions, and campaign performance, preparing comprehensive daily and monthly reports for data-driven decision-making.
- Delivered a revenue of more than 2.8 crores in INR.
- Collaborated with top-performing sales professionals to organize and execute seminars and campaigns at schools and student-parent associations, converting leads by collecting contact details through feedback forms and driving successful student enrollments.
Business Development Associate
3MBK TECHNOLOGIES
06.2020 - 10.2020
- Managed end-to-end sales processes for motor insurance policies, including policy purchases, renewals, and cancellations, while consistently achieving targets and driving customer satisfaction.
- Provided tailored insurance quotations to potential clients.
- Conducted detailed needs analysis to provide customized insurance solutions.
- Proactively addressed customer inquiries via phone, email, and chat, identifying cross-selling and upselling opportunities to maximize revenue growth and maintaining long-term customer relationships.
- Maintained detailed records in CRM systems.
Education
Bachelor of Technology - Electronics And Communications Engineering
Mohandas College of Engineering And Technology
03-2020
Skills
- Communication skills
- Interpersonal and organizational skills
- Teamwork and collaboration
- Problem-solving
- Attention to Detail
- Goal oriented
- Customer service
- Negotiation skills
- Time management
- Cold calling
- Product expertise
- Lead generation and conversion
- Leadership and People Management
- Event Planning and Coordination
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (Salesforce,Leadsquared,PayU)
- Calender Management
- Google Workspace tools
- Social media platforms
- Sales administration
- Sales prospecting
- Account Management and confidentiality
Timeline
Assistant Business Development Manager
BETABOTS
12.2023 - 06.2024
Senior Business Development Associate
Think and Learn Pvt. Ltd. (BYJU'S – The Learning App)
10.2020 - 11.2023
Business Development Associate
3MBK TECHNOLOGIES
06.2020 - 10.2020
Bachelor of Technology - Electronics And Communications Engineering
Mohandas College of Engineering And Technology
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