Farshad Fatehnemati
MONTREAL,QC
Summary
With a strong sales acumen, effectively persuades and convinces customers to purchase products, driving business growth. Dedicated and skilled Product Specialist with 20+ years of experience in e-commerce, specializing in product management and development. Seeking a challenging position in an e-commerce company to leverage expertise in driving product growth and contributing to overall success. Proven track record of optimizing product success through market research, positioning, and optimization. Exceptional communication and interpersonal skills for seamless collaboration with cross-functional teams, ensuring product excellence. The category Manager develops and executes spend category strategy as part of the company sourcing plan. Develops and executes category and commodity strategies, negotiates and awards supplier contracts, and conducts commodity and supplier business reviews. Improves company profitability, and asset management performance and supports improved customer delivery through thoughtful supply base network design.
Overview
22
22
years of professional experience
Work History
IT SENIOR CATEGORY MANAGER
DGLAND.COM
03.2022 - Current
- Collaborated with cross-functional teams for product development, marketing, and sales strategy.
- It developed and implemented product marketing strategies and campaigns.
- Supported online and offline sales networks and ensured product availability in physical stores across the country.
- Trained salespeople on product introduction and contributed to the growth of sales in major marketplaces and large platforms like Digikala.
- Achievements:
- Successfully increased the website's sales share in the IT sector from 5% to 15%, with notable increases to 30% for laptops and 45% for smartphones.
- Expanded the supplier base from a few key partners to 30, significantly enhancing product variety and availability.
- Improved offline sales network operations, ensuring comprehensive product availability in physical stores nationwide.
- Enhanced sales performance through effective training programs for salespeople, leading to increased market presence and sales growth in major marketplaces.
- Identified and reported key performance indicators to define successful category management.
Key Account Management Specialist (IT)
DIGIKALA.COM
07.2019 - 02.2022
- DIGIKALA is a leading e-commerce platform specializing in electronics and consumer goods.
- Consistently exceeded targets in major sales campaigns, including Black Friday and YALDA Night, demonstrating exceptional performance in high-pressure environments.
- Set and managed sales targets for sellers, providing guidance and support to help them excel in major sales and marketing campaigns.
- Utilized eighteen years of experience in face-to-face sales to effectively communicate with clients and employees, and manage supplier relationships for product procurement and retail.
- Achievements:
- Increased company profit from 10 billion to 10,000 billion Tomans through strategic collaborations with ASUS, LENOVO, HP, and Sony.
- Drove annual sales targets to 1,100 billion t over three years by setting and achieving ambitious goals in the sales of laptops and tablets. Romans
- Successfully led major sales campaigns such as Black Friday and YALDA Night, consistently achieving top performance.
- Played a key role in increasing the number of sellers across all sales departments each month, enhancing overall sales performance.
PRODUCT MANAGER
LIFEBOARD PARSE
01.2016 - 01.2019
SALES EXPERT
NOAVARHAMRAH
01.2014 - 01.2016
SALES EXPERT
DELTAHAMRAH
01.2010 - 01.2016
SALES EXPERT
DALAY
01.2007 - 01.2010
SALES EXPERT
TERABYTE
01.2003 - 01.2007
Education
MBA -
University of Science And Application
TEHRAN.IRAN02.2018
Skills
- Sales Strategy Development
- Excellent communication and interpersonal skills
- Expertise in creating and implementing effective sales strategies
- Market research and analysis
- Cross-functional team collaboration
- Leadership skills -
- Team building
- Microsoft Office
- Sales Tracking
- Sales Training
Educationandcertificates
- MBA, University of Science and Application, Tehran, Iran, Graduated in 2018
- Google (Course) Project Management: Professional Certificate
- Google (Course) Project Management | Specialization
- Google (Course) Attract and Engage Customers with Digital Marketing
- Google (Course) Foundations of Digital Marketing and E-commerce
- Google (Course) Capstone: Applying Project Management in the Real World
- Google (Course) Agile Project Management
- Google (Course) Project Execution: Running the Project
- Google (Course) Project Planning: Putting It All Together
- Google (Course) Project Initiation: Starting a Successful Project - Foundations of Project Management
Languages
Persian
Native or Bilingual
English
Professional Working
Timeline
IT SENIOR CATEGORY MANAGER
DGLAND.COM
03.2022 - Current
Key Account Management Specialist (IT)
DIGIKALA.COM
07.2019 - 02.2022
PRODUCT MANAGER
LIFEBOARD PARSE
01.2016 - 01.2019
SALES EXPERT
NOAVARHAMRAH
01.2014 - 01.2016
SALES EXPERT
DELTAHAMRAH
01.2010 - 01.2016
SALES EXPERT
DALAY
01.2007 - 01.2010
SALES EXPERT
TERABYTE
01.2003 - 01.2007
MBA -
University of Science And Application
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