Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Farseena Faisal

Toronto,ON

Summary

Well-versed in developing and implementing effective sales strategies to maximize profits. Talented trainer and personnel developer with good people and problem-solving abilities. Knowledgeable about complying with company standards while increasing efficiency, customer satisfaction, and bottom-line profitability.

Overview

3
3
years of professional experience
1
1
Certification

Work History

SEO Analyst - Digital Marketing

Amberpath LLP
09.2022 - 04.2023
  • Responsible for management of SEO, SEM, and web Analytics for Vocoloop and Sevengits.
  • Increased Search Engine visibility for website to attract more relevant traffic, both organic and paid- that generated 38% higher conversion YoY.
  • Optimized their PPC campaigns on Google Ads and reduced ROI by 30% and achieved 40% more conversions by filtering keywords and optimizing different campaigns.
  • Did keyword research, internal link building, and consolidated web content to match with user intents and performed on-page optimizations that helped to achieve 29% decrease in Bounce rate.

Digital Marketing Intern

Amberpath LLP
03.2022 - 08.2022
  • Conducted extensive keyword research and analysis to identify target keywords and optimize website content, improving website authority and higher search engine rankings
  • Collaborated with cross-functional teams to develop and execute digital marketing campaigns, including email marketing, social media, and leads to website
  • Stayed up-to-date with latest SEO trends and best practices, conducting regular competitor analysis and recommending improvements to stay ahead in highly competitive digital landscape
  • Monitored website analytics using tools such as Google Analytics to track website performance and user behavior, identifying opportunities for improvement and implementing changes accordingly.

Sales Assistant

Yatramantra Holidays Private Limited
06.2020 - 02.2022
  • Calculated travel and accommodation costs within customer budget and recommended cost savings
  • Followed up with customers to ensure safe arrival, and made sure were satisfied.
  • Successfully handled high volume of customer calls, averaging over 50 calls daily, demonstrating strong communication and customer service skills.
  • Implemented effective sales strategies that led to 10% increase in sales revenue, contributing to company's growth and profitability.
  • Established rapport with customers using active listening and interpersonal skills.
  • Engaged in friendly conversation with customers to better uncover individual needs.

Sales Intern

Yatramantra Holidays Private Limited
02.2020 - 06.2020
  • Conducted research, updated records, and helped to maintain client relationships
  • Analyzed customer feedback and identified areas for improvement.
  • Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
  • Addressed customer queries and complaints with prompt and professional responses.

Education

Postgraduate - Entrepreneurship Management

George Brown College of Applied Arts And Technology
Toronto, ON
04.2024

Bachelor of Commerce - Finance and Taxation

SCMS School of Technology And Management, MG University
India - Kerala
03.2020

Higher Secondary - Commerce

International Indian School Al-Jubail
Saudi Arabia - Jubail
05.2017

Skills

  • Client Needs Assessment
  • Google Webmaster Tools
  • Search Engine Marketing
  • SEO Optimization
  • Competitor Review
  • Product and Service Sales
  • Payment Processing
  • Sales Expertise
  • Supplier Liaison
  • Administering Social Media Accounts

Certification

  • Harvard University -Exercising Leadership: Foundational Principles, April 2022 [Online-Edx]
  • Google My Business, May 2022 [Google Skillup]
  • The Fundamentals of Digital Marketing, October 2022 [Google Certifications]
  • Google Analytics Individual Qualification, February 2023 [Google Skillup]
  • Project Management Skills for Leaders, April 2022 [LinkedIn]
  • Entrepreneurship Foundations, April 2022 [LinkedIn]
  • Developing your creativity as a Leader, April 2022 [LinkedIn]
  • Building Your Visibility as a Leader, May 2022 [LinkedIn]

Timeline

SEO Analyst - Digital Marketing

Amberpath LLP
09.2022 - 04.2023

Digital Marketing Intern

Amberpath LLP
03.2022 - 08.2022

Sales Assistant

Yatramantra Holidays Private Limited
06.2020 - 02.2022

Sales Intern

Yatramantra Holidays Private Limited
02.2020 - 06.2020

Postgraduate - Entrepreneurship Management

George Brown College of Applied Arts And Technology

Bachelor of Commerce - Finance and Taxation

SCMS School of Technology And Management, MG University

Higher Secondary - Commerce

International Indian School Al-Jubail

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Farseena Faisal