Farrah Lookman
Bolton
Summary
A highly-motivated, proactive and results-oriented professional, an excellent problem-solver and a team-player who thrives in a collaborative, dynamic and challenging work environment. Equipped with a strong educational background along with extensive experience in account/client relationship management and detail oriented bookings my focus is ensuring seamless operations and high client satisfaction. Proven ability to collaborate with teams, adapt to changing needs, and deliver consistent results.
Overview
15
15
years of professional experience
Work History
Bookings Coordinator
Direct Response Media Group
08.2023 - Current
- Responsible for accurately entering new bookings into the system which requires attention to detail and the ability to work efficiently to ensure that bookings are processed in a timely manner
- Process cancellation and adjustment requests and effectively communicate with customers and work collaboratively with other departments within the organization
- Monitor bookings email and reply to inquiries professionally and accurately
- Follow up on any outstanding bookings: If there are any outstanding bookings that require further action, follow up promptly to ensure that the booking is completed
- Responsible for identifying and troubleshooting any issues that might arise surrounding bookings
- Serve as a contact for reps, providing information and assistance as needed
- Answer questions related to bookings, providing accurate and timely information to customers and other members of the team
- Contribute feedback, suggestions and ideas to make the company successful
- Assist with other projects and collaborate with other departments
Marketing Coordinator
Direct Response Media Group
08.2023 - Current
- Acted as a pivotal Marketing Consultant at Direct Response Media Group, effectively bridging communication between clients and designers for ad creation
- Managed end-to-end ad creation process, from initial client instructions to final approval, demonstrating attention to detail and client satisfaction
- Upsold DRMG products, including QR codes and call tracking numbers, demonstrating a proactive approach in enhancing client campaigns
- Informed clients about available services such as magazines, solo flyers, and solo mails, showcasing a deep understanding of DRMG offerings
- Played a central role as the primary contact for clients, addressing issues related to payments, bills, printing, and distribution, fostering strong client relationships
- Conducted client meetings and workshops, ensuring effective communication and alignment with client expectations
- Collaborated with various internal departments to resolve client issues promptly, showcasing strong cross-functional communication and problem-solving skills
- Oversaw the development of all marketing collateral, from artwork design to final delivery, acting as an extension of the client’s team
- Coordinated and executed national and regional campaigns aimed at achieving sales targets, increasing brand awareness, and driving seasonal promotions
Senior Trade Director
ITEX Corporation
09.2016 - 10.2020
- Manage multiple accounts of 300
- Drive client retention, upsells and client satisfaction
- Set and meet sales targets
- Supervise and support other account managers and representatives to ensure client satisfaction
- Communicate with clients at senior level to resolve issues and inquiries
- Generate innovative ideas to support customers
- Use client feedback to improve customer experience
- Training new staff members
- Collections
Account Manager/Senior Trade Broker
Barter Network Limited
07.2012 - 09.2016
- Primary and direct responsibility for portfolio including 200 clients
- Provide buying and selling advise to clients
- Design, create and manage marketing materials for promotional purposes
- Facilitating and coordinating transactions between clients
- Advertising clients on account management and potential transactions
- Monitor client accounts to assess needs and devise retention strategies
- Constantly communicate with clients with the objective of facilitating transactions
- Responsible for supervising and mentoring junior staff on work assignments
- Training new employees
- Accounting Responsibilities
Customer Service Representative
Barter Network Limited
05.2010 - 06.2012
- Conducted outbound calls to promote products
- Developed an effective telephone selling technique
- Categorized leads according to customer response and managed key information in a central database system
- Responded appropriately to customer questions and comments
- Keeping accurate records of discussions or correspondence with customers
- Processing new client accounts, maintaining customer accounts, implementing changes to existing accounts, and filing documents and other paperwork
Education
Diploma in International Business Management -
George Brown College
Toronto, Ontario04.2008
Master of Arts - International Relations and Diplomacy
Schiller International University
12.2006
Diploma in Paralegal Communications -
CDI College
Mississauga, Ontario06.2005
Bachelor of Arts Honours - Political Science, Major: International Relations
Carleton University
04.2004
Skills
- Communication
- Conflict Resolution
- Attention To Detail
- Policy Enforcement
- Sales Support
- Ability To Work Under Pressure
- CRM Management
- Strong Organization
- Sales Support
Timeline
Bookings Coordinator
Direct Response Media Group
08.2023 - Current
Marketing Coordinator
Direct Response Media Group
08.2023 - Current
Senior Trade Director
ITEX Corporation
09.2016 - 10.2020
Account Manager/Senior Trade Broker
Barter Network Limited
07.2012 - 09.2016
Customer Service Representative
Barter Network Limited
05.2010 - 06.2012
Master of Arts - International Relations and Diplomacy
Schiller International University
Diploma in Paralegal Communications -
CDI College
Bachelor of Arts Honours - Political Science, Major: International Relations
Carleton University
Diploma in International Business Management -
George Brown College
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