FARISHTA CHHABRA
Edmonton,Alberta
Summary
Talented Manager with expert team leadership, planning and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
14
14
years of professional experience
Work History
Liquor Manager
MENISSA LIQUOR
11.2022 - Current
- Conducted regular audits of stock levels, maintaining optimal inventory levels for efficient store operations.
- Negotiated favorable contracts with suppliers for better pricing and terms, reducing costs while maintaining quality standards.
- Analyzed sales data to identify opportunities for improvement in pricing strategies or product offerings.
- Managed daily operations including opening/closing procedures, cash handling, and overall store appearance.
- Resolved customer issues promptly, fostering a positive shopping experience and building brand loyalty.
- Established a safe work environment by enforcing strict adherence to company safety policies and procedures.
- Implemented successful marketing strategies to increase store revenue and attract new customers.
- Trained new employees on company policies, liquor laws, and best practices to maintain a high level of staff competence.
- Purchased beverage stock and handled all inventory needs.
- Managed staff schedules and maintained adequate coverage for all shifts.
Manager
Samsung India Electronics Pvt Ltd
01.2017 - 11.2022
- Responsible for AV/HA business within assigned territory
- Mainly to achieve the given target for Sell Thru Val & Qty and increase the ND (Numeric Distribution) to desire level
- Also responsible for monitoring performance of Distributor as well as FOS (Feet on Street)
- Plan and implement the most effective Dealer/Distributor Network for placement of Samsung Products in the market
- Educate the Dealer/Distributor regarding Samsung policies, directions, scheme etc
- Monthly Sales and Collection Planning and Achievement of targets
- To achieve Sales and Collection targets for entire product category from the assigned territory
- Plan for activity for promotion of products at dealer point
- Coordinate with HO for Product requirement at the branch
- Monitor Account Receivables of Dealers/Distributors with subordinates for effective collection of due
- Plan and implement network changes for better placement of Samsung product
- Coordinate with service for effective after sales support of Customers/Dealer/Distributor
- Collect and compile competition pricing and policies, prepare strategic/tactical response
- Plan monitor BTL marketing activities like press advertisement, outdoor display, display of POP etc
- Organizing exhibitions fairs, sponsorships as sales promotions
- Tracking SKUs with dealers on regular basis
Deputy Manager
Panasonic India Pvt Ltd
09.2013 - 01.2017
- Boosted overall sales performance by implementing effective sales strategies and training programs for the team.
- Analyzed market trends and competitor activities, adjusting sales strategies accordingly for maximum results.
- Contributed significantly towards achieving organizational goals by collaborating with other departments.
- Spearheaded cross-functional initiatives to improve internal processes, leading to increased productivity across departments.
- Established long-lasting client relationships through excellent communication and negotiation skills.
- Increased average deal size by upselling additional products or services whenever appropriate during client negotiations.
Assistant Manager
Toshiba India Pvt Ltd
09.2011 - 09.2013
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored team members to enhance professional development and accountability in workplace.
- Increased sales through effective merchandising strategies and targeted promotions.
Sr. Sales Executive
Videocon Industries Limited
09.2010 - 09.2011
Education
Bachelor In Computer Application - Computer
DAV COLLEGE
India06.2003
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Complex Problem-Solving
- Staff Training and Development
- Cross-Functional Teamwork
- Customer Relationship Management (CRM)
- Sales Techniques
- Product Management
- MS Office
Languages
English
Professional Working
HONORS & AWARDS
SPECIAL TALENT AWARD APR 2021 - PRESIDENT & CEO
In spite of the current unprecedented business challenges, On the basis of my Consistent Performance I got the SPECIAL TALENT AWARD 2021 in Samsung India Electronics Pvt Ltd
Timeline
Liquor Manager
MENISSA LIQUOR
11.2022 - Current
Manager
Samsung India Electronics Pvt Ltd
01.2017 - 11.2022
Deputy Manager
Panasonic India Pvt Ltd
09.2013 - 01.2017
Assistant Manager
Toshiba India Pvt Ltd
09.2011 - 09.2013
Sr. Sales Executive
Videocon Industries Limited
09.2010 - 09.2011
Bachelor In Computer Application - Computer
DAV COLLEGE
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