Over 10+ years of publishing and journalism experience with a focus on current affairs, lifestyle and general interest content creation across multiple platforms. Proven track record developing, writing and editing content for magazines and digital projects, leading creative teams, and managing multiple projects.
Hi, I’m
Farida Helmy
Toronto,ON
Summary
Overview
20
years of professional experience
Work History
Buy Good, Feel Good
Ecommerce & Content Manager
10.2020 - 01.2023
Job overview
- Connected consumers with 50+ environmentally and socially responsible brands through online marketplace
- Writing, editing and proofreading content
- Formulating and managing content across all platforms, including email and social media
- Analyzing traffic to inform website maintenance on effectiveness of marketing strategies
- Devising strategies that harness sales-related insights to encourage sales for online store
- Managing day-to-day activities of content team
Context Creative
Copywriter
11.2019 - 03.2020
Job overview
- Established creative strategies for corporate clients
- Researching and writing copy for Instagram to e-newsletters to case studies
- Distilling complex ideas into clear, engaging copy for campaigns
- Crafting and editing marketing content across branded platforms
The Brand Company
Editor in Chief - The Lifestyle Journal
07.2016 - 01.2019
Job overview
- Oversaw content and design creation from idea conception to completion
- Managed editorial teams, collaborated with art directors and photographers, acted as main liaison with advertising team
- Coordinated budgeting, invoicing and contracts for contributors
- Developed editorial calendars, story angles, writing style, and deadlines
- Wrote as needed; performed in-depth edits and line editing. Independently edited and wrote more than 100 articles
- Lead in conceptualizing, editing and implementing sponsored and digital promotional content for social media platforms
Downtown Magazine, The Brand Company
Managing Editor
01.2015 - 12.2016
Job overview
- Overseeing layout, design, photography, and content of magazine
- Generating ideas for all content with writing staff and commissioning articles
- Writing and editing articles and content for magazine
- Proofreading all pages before going to press
The Composite Source
Social Media Specialist
02.2015 - 12.2015
Job overview
- Managed all content creation, community engagement, social commerce activity, and monitoring of online media, information sources and social channels
- Lead development, creative input, running, and results of all email marketing campaigns
- Worked on promoting, marketing and communicating website content daily
- Collected and managed client email lists for newsletters and campaigns
Trend Hunter
Contributing Editor
01.2014 - 09.2014
Job overview
- Participated in seminars and workshops focused on proficient writing, SEO, Social Media, Online Marketing, and developing Blogging skills
- Prepared, rewrote, and edited pieces to improve readability and impact
- Wrote and edited 1500+ online articles about latest cutting edge ideas and innovations
Corporate Knights
Editorial Writer
01.2013 - 05.2013
Job overview
- Researched and wrote features for print magazine
- Developed story ideas and conducted interviews with industry experts
- Wrote, edited and produced stories for Internet and digital channels
Egypt Today Magazine And Business Today Magazine
Contributing Editor
01.2011 - 09.2012
Job overview
- Worked and advised with writers on their stories before and after submission
- Edited and proofread all designed versions of both magazines during production
- Wrote stories for different sections of magazines
- Contributed in setting monthly agenda of both magazines
- Worked on art and layout for both magazines with graphic designers
- Came up with creative concepts for covers and campaigns
Core Publications
Managing Editor - Campus Magazine
11.2007 - 12.2010
Job overview
- Writing, editing and brainstorming for monthly issues of magazine
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity
- Managed logistics of putting magazine together: finances, printers, writers, designers and layout
- Conceptualized and worked on art direction for magazine and creative work assignments for company
Synergy Advertising
Creative Associate & Copywriter
02.2007 - 10.2007
Job overview
- Worked both individually and with team to come up with creative concepts for full campaigns
- Worked on all kinds of content: headlines, body text, teasers etc.
Oryx Publishing & Advertising Co
Internship
06.2006 - 07.2006
Job overview
- Worked with editorial department on story ideas and research for articles
- Wrote editorial piece for Woman Today Magazine, published in July 2006 issue
Dana Public Relations
On-the-job Training and Orientation Programme
06.2003 - 07.2003
Job overview
- Worked on different advertising and PR campaigns
- Edited and wrote for monthly Marhaba magazine
Education
University of TorontoToronto
Certificate in Freelance Journalism from Freelance Journalism
2013
University Overview
The Freelance Writing Business - Breaking Into The Periodical Market - Digital Content Strategy Demystified - Travel Writing
The American University in CairoCairo, Egypt
Master of Arts from Journalism
2006
University Overview
Modern English SchoolCairo, Egypt
International General Certificate of Secondary Education from Humanities/Humanistic Studies
2002
University Overview
Skills
- Content Strategy
- Content Management
- Copywriting
- Digital Marketing
- SEO
- Writing and Editing
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Ecommerce & Content Manager
Buy Good, Feel Good
10.2020 - 01.2023
Copywriter
Context Creative
11.2019 - 03.2020
Editor in Chief - The Lifestyle Journal
The Brand Company
07.2016 - 01.2019
Social Media Specialist
The Composite Source
02.2015 - 12.2015
Managing Editor
Downtown Magazine, The Brand Company
01.2015 - 12.2016
Contributing Editor
Trend Hunter
01.2014 - 09.2014
Editorial Writer
Corporate Knights
01.2013 - 05.2013
Contributing Editor
Egypt Today Magazine And Business Today Magazine
01.2011 - 09.2012
Managing Editor - Campus Magazine
Core Publications
11.2007 - 12.2010
Creative Associate & Copywriter
Synergy Advertising
02.2007 - 10.2007
Internship
Oryx Publishing & Advertising Co
06.2006 - 07.2006
On-the-job Training and Orientation Programme
Dana Public Relations
06.2003 - 07.2003
University of Toronto
Certificate in Freelance Journalism from Freelance Journalism
The American University in Cairo
Master of Arts from Journalism
Modern English School
International General Certificate of Secondary Education from Humanities/Humanistic Studies
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