Farid Yahaghi

• Created visual identity packages for several art festivals in Harbourfront Centre, Scotiabank Arena, Meridian Arts Centre, North York Centre, MarS Discovery District.
• Defined the artistic theme for multiple programs and presented it to curators, project managers, and external creatives.
• Consulted with the fundraising teams and created extensive sponsorship packages and presentation materials.

• Led the videography and photography teams and managed the documentation of programs.
• Designed a range of collaterals for print, website, email marketing and social media.
• Directed multiple video teasers, ads, and motion graphics.

• Provided critical feedback during and after the events.

• Expanded the visual identity of the organization across multiple platforms.

• Developed marketing collaterals for multiple workshops, seminars, and cultural activities.

• Created engaging social media graphics that drove user engagement and increased online visibility.

• Updated the website with cohesive graphics assets.

• Worked actively within the communication department to ensure the consistency of the organization's image internally and externally.

• Consulted with the directors to finalize the visual storyline.

• Translated the written synopses into engaging ads and cinematic trailers.

• Added motion graphics, and special effects, and applied color grading.
• Designed soundtracks.

• Modified the video composition and prepared different sizes for social media.

Collaborated with the director and a group of students on a film research project at the film production department:

• Organized and classified an archive of over a thousand photographs
• Retouched, rescaled, and modified photos
• Created short animated sequences

• Edited long sequences with definitive sound design

• Led multiple visual identity design and creative commercial campaigns for various corporate brands.

• Collaborated with numerous cultural organizations, art institutions, galleries, and individual artists, and defined artistic vision for various programs.

• Directed over 30 creative videos as promotional materials for TV, social media, and live events.

• Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.