Farhan Beg

• Global Leader for Automation Tools, driving the adoption of new fulfillment capabilities to provide accurate delivery promises for Amazon Sellers. Spearheaded initiatives that improved automation tool adoption by over 50%, leading to an incremental $350MM increase in revenue by empowering sellers to better manage and streamline their fulfillment operations.
• Led the worldwide (WW) development and deployment of fulfillment solutions across multiple continents, managing cross-functional teams across North America, Europe, and Asia. Partnered with engineering, data science, and operations teams to deliver best-in-class automation tools that enhanced fulfillment accuracy and delivery speed for hundreds of thousands of sellers.
• Owned the end-to-end product roadmap for Seller Fulfillment Services, focusing on simplifying seller operations and reducing friction in the fulfillment process. Defined and prioritized product features, making strategic decisions that balanced customer needs with technical feasibility. Delivered key product updates that improved the overall seller experience on the Amazon marketplace.
• Led the design and development of customer-facing products that simplified the ability of sellers to fulfill orders directly from their warehouses, integrating automation and AI-driven solutions to optimize shipping accuracy and performance. Collaborated with engineering teams to streamline the tools used by sellers, ensuring operational productivity and precision in delivery times.
• Drove the adoption of automation tools to provide sellers with more accurate delivery promises, leveraging machine learning algorithms and predictive analytics to optimize fulfillment routes and shipping methods. Successfully reduced fulfillment errors and delivery time variance, improving overall customer satisfaction.
• Managed cross-functional teams and third-party vendors, overseeing project implementation from concept to execution. Established clear project timelines, identified risks, and implemented mitigation strategies, ensuring the successful delivery of projects on time and within budget.
• Played a critical role in the end-to-end product delivery process, collaborating with stakeholders across engineering, operations, and logistics to deliver scalable fulfillment solutions. Managed multiple competing priorities, making high-judgment calls to ensure the success of key product features while maintaining alignment with long-term business goals.
• Evaluated and enhanced the effectiveness of fulfillment channels, using advanced analytics and reporting tools such as Tableau, QuickSight, and SQL to monitor performance metrics and identify areas for improvement. Leveraged these insights to refine product strategy and optimize operational processes.
• Developed and maintained key performance metrics and documentation to continuously monitor and analyze the delivery performance of sellers. Presented findings to senior leadership, using data-driven insights to influence product direction and secure executive support for new initiatives.

Key Achievements:

• Increased adoption of fulfillment automation tools by over 50%, driving an incremental $350MM in revenue through enhanced seller capabilities and improved delivery accuracy.
• Successfully launched multiple AI-driven fulfillment tools, resulting in a 20% reduction in delivery errors and a 15% increase in on-time delivery rates for seller-shipped orders.
• Recognized as a key leader in Amazon’s global fulfillment strategy, managing teams across three continents and ensuring alignment across engineering, logistics, and operations teams to deliver innovative fulfillment solutions.

• Own the strategic and technology vision across all payment capabilities including roadmaps, backlog prioritization, experiments and decisions across a wide spectrum of audiences from partner teams to executive levels
• Ensured that key leadership members & stakeholders are aligned on proper priorities, opportunities and progress on key initiatives
• Owned Enterprise Digital Payments Modernization Strategy and Industry Relations for the bank, ensuring product alignment across retail, business, and Commercial/Corporate Banking
• In parallel, worked with key executive stakeholders in the payments industry to define Payments Canada Modernization strategy and 5 year road-map specifically as it relates to Canada's Real-Time Rail (RTR) and leveraging ISO20022 standard
• Collaborated with Leaders from across the organization to define and execute on the the banks first International Remittance strategy and roadmap
• Successfully delivered on the banks's vision of an International Market place through partnerships with Western Union, Citi Bank and Visa leveraging Agile methodology while managing >$50MM in spend
• Secured over $75MM in funding to deliver Interac's Faster payments and Bulk Payment rails for Retail and Business Banking LOB's (SBB and Commercial) within budget and on the mandated timeline leveraging Agile delivery model
• In parallel worked closely with Interac's leadership team providing input and direction around Interac's Digital Payments Strategy including defining the ISO20022 strategy and roadmap for Canada
• Closely worked with with Business Banking, Treasury and Payments stakeholders in establishing the 5 year road-map for modernizing the Commercial Banking Platform while introducing new digital payment capabilities including digital Wires, Real-Time Rails leveraging ISO20022 messaging standards, Bulk Payments and EFT modernization
• In collaboration with Business and Technology partners led the strategy, design and capability road map definition and delivery of TD's Payment Hub that supports key emerging payment capabilities for the Enterprise (Canada & US) to support the payments modernization supporting Retail, Small Business and Commercial/Corporate Banking line of businesses
• Owned the enterprise payments data strategy and payments capability road-map to ensure teams are focused on building the right capabilities that support in executing on the enterprise payments vision including the use of AI and Machine learning to offer personalized services and aggregating new data streams to allow for more payments-related insights
• Manage a team of 6 Senior Product Managers and seen as a strong people leader, relationship builder with proven track record for developing high performance teams, attracting top talent to deliver on complex business priorities
• Established a framework for the payments organization working in collaboration with Digital Experience team in the use of Agile in conjunction with Design Thinking principles to identify solutions
• The model has since been implemented in other areas of the organization.

• In collaboration with tech firms, payment networks, fintechs provided thought leadership to senior executives and lead successfully delivery of various emerging payment capabilities such as Mobile Payments leveraging tokenization (Apple Pay, Android Pay, etc), US Bill Pay, Ripple POC, Digital Wires
• Author of enterprise mobile wallet strategy, which was presented to the CEO and all c-suite executives, and covered tokenization, value added services, payment, and security recommendations
• Owned the North American (US / Canada) mobile and online digital payments strategy and delivery of key payment capabilities, including: Mobile Wallets - Apple Pay, Android Pay, Samsung Pay, and TD's proprietary wallet (over $100MM), P2P payments for Canada (Interac) and U.S
• (Zelle), bill payments, Visa Direct, and account to account payments
• Delivered the banks first P2P digital payment and emerging commerce strategy and road map
• Partnered with incubators and accelerators to evaluate fintech startups that fit overall digital payment strategy for the bank
• Partnered with key stakeholders across enterprise and external partners (SecureKey) to define roadmap, customer experience and strategy for Digital Identity solution for the bank and industry leveraging Blockchain technology
• Presented various use cases for blockchain implementations within the bank including vendor evaluations and recommendations
• Consistently kept abreast of emerging digital capabilities through industry events and conferences
• Brought awareness to senior leadership through market debriefs of emerging trends, disruptive technologies & opportunities that will continue to enhance TD's digital capabilities and value proposition
• Adhered to TD's risk and regulatory standards, policies and controls in accordance with TD's risk appetite
• Implemented internal controls to mitigate risk on an ongoing basis and identified risk-related issues needing escalation to senior leadership team as required
• Worked closely with industry leaders including TCH, Vocalink and Technology leaders to define TD AMCB's US Faster Payment strategy and 3 year roadmap for a real-time payment rail for the U.S market
• Managed a team of 4 Senior Product Managers and 4 Business Analysts with a proven track record for developing high performance teams, attracting top talent to deliver on complex business priorities.

• Consultant / Senior Technical Business Lead providing subject matter expertise, business analysis, leadership, strategy and delivery of key digital capabilities: Mobile Payments (SIM), RESL, TD Mobile App re-design, Mobile Deposit, Visa Direct and various other digital initiatives
• Owned the vision and product roadmap and feature prioritization
• Participated in establishing feature acceptance criteria and collaborative design sessions
• Engaged closely with the team to provide definition, clarification and acceptance of features
• Defined, lead, and executed a cohesive strategy related to Mobile platforms, collaborating as needed across regions, product areas and functions
• In collaboration with digital and business partners successful delivered TD MPay - Bank's first Mobile Wallet
• Owned education surrounding key mobile payments technologies and products such as: tokenization, host card emulation, mobile wallet and providers, mobile network operators (Visa, Mastercard, Interac) and other key partners in the ecosystem
• Led strategy execution and delivery of Visa Direct - Canada's first "bank account to debit/credit/prepaid card" based International Remittance/Personal Payments solution
• Worked with digital and technology stakeholders to create the original Enterprise Alerts and Notification strategy and road-map
• Worked closely with leaders across the organization and lead product managers, designer and technologists in evolving our mobile and online capabilities, improving our online and in-branch conversions, creating efficencies by leveraging our mobile assets to evolve our customer experience online, mobile and in branch
• In partnership with Moven and internal stakeholders supported the launch of TD MySpend, a real-time personal financial management tool, handling everything from strategy and contract negotiations to design and roll-out
• TD MySpend reached 1M downloads in its first year, which represents a 29% adoption rate for digital customers
• TD MySpend users hold higher account balances, visit branches less often and experience greater satisfaction with TD Bank.

• Conceptualized and led the strategy and delivery of a $25MM brokerage platform (Advice Direct) with AI capabilities supporting all major trading instruments
• In close collaboration with key stakeholders successfully executed the product vision, roadmap and customer experience design across all digital properties
• Worked closely with Technology Architects, Developers to ensure solution being architect-ed is scalable and aligns with platform strategy and roadmap
• Participated in the creation and review of SRS, SDS, and other technical artifacts to ensure technical complexities are clearly articulated and business requirements are satisfied
• Managed ongoing external relationships across North America with key partners and vendors to support and drive the agenda for the development and implementation of the Advice Direct Brokerage Platform.