Farhad Jafari
Summary
With more than 10 years of experience in product design, innovation, and leadership. Throughout my career, I have achieved remarkable results for diverse products with millions of users, including Retail (e-commerce), Payment Solutions, SaaS(b2c, b2b), and Healthcare. My expertise lies in increasing conversion rates, enhancing usability, and simplifying complex products. I'm passionate about creating user-centric solutions that drive success for businesses.
Overview
8
8
years of professional experience
Work History
Senior Product Designer, Lead
Ignite
01.2022 - 01.2024
- Establishing a cohesive design system and guidelines, ensuring a consistent and recognizable visual language throughout the product. 70% increase in Team speed and efficiency.
- 80% increase in sales by implementing new features within the Transparency Act (TA) on the supplier module.
- Enhanced user experience by incorporating intuitive design elements and conducting thorough usability testing.
- Executed strategies to improve user adoption, achieving a 25% increase in user adoption.
- Streamlined product development processes by collaborating closely with cross-functional teams and implementing agile methodologies.
- Elevated brand identity through the creation of visually appealing and cohesive product designs.
- Increased customer satisfaction by addressing user feedback and incorporating design improvements accordingly.
- Optimized product functionality by identifying and solving complex design problems based on user research insights.
Director of Product Design
Axon Health
09.2020 - 11.2021
- Crafting a Product Design Vision and formulating a User Experience (UX) Strategy
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Increase design efficiency by 4x
- Create a unified Design System and Guidelines to Maintain a Cohesive, Recognizable Visual Language Across the Product
- Achieved a 90% or higher accessibility compliance score, ensuring the health product is accessible to users with diverse needs
- Led a cross-functional team to create a groundbreaking product, resulting in a 30% market share increase and industry recognition
- Increased feature adoption by 30% through intuitive design and educational elements
- Elevated task success rate by 60% by optimizing user workflows and simplifying complex health tracking processes
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Cofounder and Senior Product Designer
Qpage
06.2019 - 11.2021
- Enhanced user experience by incorporating intuitive design elements and conducting thorough usability testing.
- Conducted extensive competitor analysis to identify opportunities for differentiation within the market landscape.
- Implemented data-driven decision-making to optimize business performance and drive growth.
- Enhanced user experience by incorporating intuitive design elements and conducting thorough usability testing.
- Reduced development time through rapid prototyping, iterative design, and efficient communication with stakeholders.
Product Design Manager
Bamilo, Rocket Internet SE
02.2018 - 04.2019
- Enhanced user experience by streamlining product design processes and implementing innovative design solutions.
- Led a team of designers to develop intuitive interfaces for improved customer satisfaction and increased sales.
- Conduct user research, Usability, A. B Testing, collaborate with cross-functional teams, refine design processes, stay current with UX trends, and manage team growth to enhance overall user experience
- Mentored product designers, fostering a collaborative work environment and enhancing overall team performance.
- Increasing Conversion Rate by 50% (CRO)
- Reducing Mobile Application (iOS and Android) Error Rate by 40%
- Cart abandonment witnessed a significant 30% reduction
Senior Product Designer
Behpardakht (Payment And Banking Solutions)
11.2015 - 07.2017
- Launch a new payment mobile application, increasing activation by 40%
- Increase 70% customer customer satisfaction
- Optimized the user onboarding process, leading to a 70% success rate within the first month of implementation
- Working on different devices such as, MPOS, IPG, ATM Banking Terminal, POS, Banking Terminal, Banking Kiosk
- Collaborated with team of engineers to develop new products.
- Increasing CR by 30% on POS Devices
- Analyzed user feedback and implemented changes to product design.
Education
Bachelor of Science - Computer Engineering
Azad University
05.2010
Skills
- User Experience Design
- User Interface Design
- User Research
- Product Design
- Design System
- Usability Test
- Design Leadership
- Interaction Design
- Wireframe
- Prototyping
- UX Strategy
- Accessibility Design
Accomplishments
- Leadership and Team Collaboration
- Usability and Consistency Enhancement
- Increased Conversion Rates
- User-Centric Design
- Complex Problem Solving
- Business Impact
Timeline
Senior Product Designer, Lead
Ignite
01.2022 - 01.2024
Director of Product Design
Axon Health
09.2020 - 11.2021
Cofounder and Senior Product Designer
Qpage
06.2019 - 11.2021
Product Design Manager
Bamilo, Rocket Internet SE
02.2018 - 04.2019
Senior Product Designer
Behpardakht (Payment And Banking Solutions)
11.2015 - 07.2017
Bachelor of Science - Computer Engineering
Azad University
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