Falilat Braimah
Fort Mcmurray,AB
Summary
I am an Experienced, dedicated, motivational leader and organizational problem-solver with advanced supervisory, team building, and customer service skills. Experience in stepping into roles and quickly making positive changes to drive the company’s success. Focused on using training, monitoring, and morale-building techniques to maximize employee engagement and performance. I possess a master’s degree in business management and over six years of Team Leadership experience in the retail business.
Overview
7
7
years of professional experience
Work History
Category Manager
Jumia Nigeria
10.2022 - 11.2023
- Increased overall category sales by 35% year on year by developing and executing strategic merchandising plans for each category.
- Maintained a database of new and existing customers and held weekly meetings with top-performing brands/partners such as Adidas, Nike, and Defacto.
- Reduced inventory costs by 17% through effective vendor negotiations and optimizing product assortments.
Key Account Manager
Jumia Nigeria
10.2021 - 07.2022
- Expanded key account base by identifying and cultivating new business opportunities. e.g. Red-tag Nigeria.
- Plan and maintain stock availability, support product, and content creation, and develop weekly marketing plans for promoting products through various channels.
- Strengthened client relationships through regular communication and effective problem-solving.
- Trained new employees on customer service, money handling, and company strategies.
Field Sales Manager
Unilever Nigeria Plc
10.2019 - 04.2021
- Established strong client relationships through consistent communication and excellent customer service.
- Increased territory sales by 27% through developing and implementing effective sales strategies in stores.
- Achieved 90% KPI for company, regional team, and individual performance through teamwork and focus on customers.
Field Sales Supervisor
Unilever Nigeria Plc
04.2018 - 09.2019
- Increased sales revenue by implementing effective team training and coaching strategies for field sales representatives.
- Enhanced customer satisfaction by providing personalized solutions to client needs, resulting in higher retention rates.
- Ensured timely distribution and availability of Unilever Products in all assigned Retail outlets at all points.
Merchandising Associate
Unilever Nigeria Plc
04.2017 - 03.2018
- Improved product visibility by creating eye-catching merchandise displays.
- Enhanced customer experience by maintaining clean, well-stocked, and organized store aisles.
- Maximized product sell-through rate by closely monitoring inventory levels and adjusting displays accordingly.
Education
Master of Business Administration (M.B.A) -
Ahmadu Bello University
Zaria, Kaduna State09.2021
Bachelor of Science - Accounting
Ambrose Alli University
Edo State, Nigeria02.2013
Skills
- Microsoft Suite
- Data Analysis
- Product Management
- Pricing Strategies
- Training and Onboarding
- Customer Relationship Management (CRM)
- Merchandising Display
- Product Promotion
- Sales Promotion
- Category Growth
Languages
English
Full Professional
Timeline
Category Manager
Jumia Nigeria
10.2022 - 11.2023
Key Account Manager
Jumia Nigeria
10.2021 - 07.2022
Field Sales Manager
Unilever Nigeria Plc
10.2019 - 04.2021
Field Sales Supervisor
Unilever Nigeria Plc
04.2018 - 09.2019
Merchandising Associate
Unilever Nigeria Plc
04.2017 - 03.2018
Master of Business Administration (M.B.A) -
Ahmadu Bello University
Bachelor of Science - Accounting
Ambrose Alli University
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