FAIZAN BAKSHI
Marketing Consultant
Toronto,ON
Summary
I specialize in creating go-to-market strategies that help companies drive growth and increase market share. With over 6 years of experience, I have a proven track record of developing and implementing successful strategic marketing plans, managing multi-channel campaigns and utilizing data-driven insights to enhance performance. My unique combination of creativity and analytical skills enables me to excel in every project I undertake.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Media Manager
Kepler Group
04.2022 - Current
- Manage 3-5 Paid Media Analysts & Senior Analysts
- Help team build and traffic media on trading platforms and analytics tools across multiple digital channels, including Search (Google, Bing, Amazon, Apple), Discovery & Display (banner ads), Programmatic (DSP & SSP), Social (Facebook, Instagram, LinkedIn), and Online Video (YouTube)
- Optimize campaigns to meet client goals, and provide weekly performance insights & recommendations for performance improvement
- Work closely with the product managers and product marketers on client teams to facilitate delivery of go-to market strategies for new product launches
- Understand the client's goals, provide subject matter expertise, and influence both internal and external executive stakeholders
- Act as a subject matter expert and point of escalation for senior client contacts
- Help clients scale and develop Brand awareness, provide competitive analysis and guidance around campaign design and innovation
- Work with the Media Analytics team to facilitate reporting and ad hoc analyses
- Work closely with COE’s, codify and share best practices across teams., Kepler Group
- Manage 3-5 Paid Media Analysts & Senior Analysts
- Help team build and traffic media on trading platforms and analytics tools across multiple digital channels, including Search (Google, Bing, Amazon, Apple), Discovery & Display (banner ads), Programmatic (DSP & SSP), Social (Facebook, Instagram, LinkedIn), and Online Video (YouTube)
- Optimize campaigns to meet client goals, and provide weekly performance insights & recommendations for performance improvement
- Work closely with the product managers and product marketers on client teams to facilitate delivery of go-to market strategies for new product launches
- Understand the client's goals, provide subject matter expertise, and influence both internal and external executive stakeholders
- Act as a subject matter expert and point of escalation for senior client contacts
- Help clients scale and develop Brand awareness, provide competitive analysis and guidance around campaign design and innovation
- Work with the Media Analytics team to facilitate reporting and ad hoc analyses
- Work closely with COE’s, codify and share best practices across teams.
Senior Campaign Manager
07.2021 - 04.2022
- Mediabrands - Reprise
- Partner with the Account Managers to provide insights that inform RFPs, decks, proposals, and planning recommendations
- Develop best-in-class deliverables/reporting to clients, from available technology platforms and services
- Be an expert in paid media capabilities, the ability to find best-in-class solutions for the clients
- Expertise on Media tools such as Google ads, Amazon Advertising, Apple ads, DV360, & CM360
- Mentor and train Campaign Managers and Associates on tools and processes
- Manage and oversee campaign setup, execution & A/B testing as required
- Present weekly, monthly and quarterly results in client meetings & internal reviews
- Use web analytics tools like Google analytics to measure and understand paid media impact
- Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations
- Educate agency teams and clients on best practices and campaign objective requirements
- Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns
- Source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
Paid Search Specialist
GroupM
08.2020 - 07.2021
- Executing tests, collecting & analyzing data, identifying trends, and insights in order to achieve maximum ROAS in paid search campaigns
- Using PPC systems, such as Google, Bing Ads & Apple Ads for day-to-day campaign management
- Creating, implementing, and optimizing paid search campaigns
- Managing 7 figure expenses, reporting on budget, estimating monthly costs, and reconciling discrepancies
- Performing weekly campaign pacing, reporting, and analysis
- Performing ongoing paid keyword discovery, expansion, and optimization
- Copywriting including function-based text manipulation
- Daily management and pacing of account budgets and bids using SA360
- Implementing Lean management methodologies for process improvement., GroupM Canada
- Executing tests, collecting & analyzing data, identifying trends, and insights in order to achieve maximum ROAS in paid search campaigns
- Using PPC systems, such as Google, Bing Ads & Apple Ads for day-to-day campaign management
- Creating, implementing, and optimizing paid search campaigns
- Managing 7 figure expenses, reporting on budget, estimating monthly costs, and reconciling discrepancies
- Performing weekly campaign pacing, reporting, and analysis
- Performing ongoing paid keyword discovery, expansion, and optimization
- Copywriting including function-based text manipulation
- Daily management and pacing of account budgets and bids using SA360
- Implementing Lean management methodologies for process improvement.
Product Marketing Manager
01.2018 - 09.2019
- Extramarks Learning App (SAAS)
- Devised online and offline go-to-market (GTM) strategies for marketing new & existing lines of products for the Maharashtra region resulting in a growth of over 57% in the client base
- Engaged with cross-functional teams to help design, plan, and execute the go-to-market strategy driving measurable results
- Managed, reviewed, and performed daily account responsibilities associated with Paid media activities for the region
- (Google ads & Facebook)
- Monitored and evaluated search results and search performance monthly
- Assisted the creative team by providing creative copy suggestions and graphical ad templates
- Devised Social media strategies to generate and capture leads through Facebook marketing and remarketing resulting in increased website traffic by 30% and MQL to SQL conversion ratio increased by 17%
- Provided timely oversights, managed, and generated monthly reporting for all major metrics for Paid Search and Social
- Ensured regular and prompt communication with both the team and management by delivering timely updates on project progress, timelines, and outcomes.
Business Development Associate
Pune
02.2017 - 01.2018
- Byju's Learning App
- Met monthly sales target of $15,000 by performing end-to-end sales
- Connected regularly with > 100 customers to ensure they have a seamless & effective experience in using the application.
- Created and processed mass mailers using Leadsquared to generate and engage leads.
Team Lead
06.2016 - 02.2017
- Byju's Learning App (SAAS)
- Managed a team of 5 members and helped them achieve monthly sales targets
- Used CRM software (Leadsquarred) to manage and assign leads daily
- Used a data-driven approach to spur sales, coach, and empower team members to take ownership of their opportunity pipelines
- Analyzed pricing, margins, and discounting impacts
- Closely monitored the sales pipeline for all the team members
- Developed Marketing and lead generation strategies for nearby cities.
Education
Post-graduation - Marketing Management
Humber College
2020
Bachelor of Technology - Engineering
Manipal University
2016
Skills
- Time Management
- Persuasion
- Problem Solving
- Critical thinking
- Leadership
- Teamwork
- KochavaExcel MS Word PowerPoint Google AnalyticsAppsflyer Magnite Ad Sense
- Other PlatformsMailchimp, Asana, Appsflyer, Datorama, Data Studio
- Performance MarketingGoogle Ads, SA360, Apple Ads, Amazon DSP, DV360, Google Analytics, Meta Ads, Magnite, Marketo
- Search Engine Marketing
Certification
Google Analytics
Google Ads
Apple search ads
SA360
Timeline
Digital Media Manager
Kepler Group
04.2022 - Current
Senior Campaign Manager
07.2021 - 04.2022
Paid Search Specialist
GroupM
08.2020 - 07.2021
Product Marketing Manager
01.2018 - 09.2019
Business Development Associate
Pune
02.2017 - 01.2018
Team Lead
06.2016 - 02.2017
Post-graduation - Marketing Management
Humber College
Bachelor of Technology - Engineering
Manipal University
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