FAIZA ZAFAR
BRAMPTON,Ontario
Summary
Dynamic Public Relations Manager with a proven track record at Brampton Fashion Week, excelling in multimedia production and strategic management. Leveraged influencer relationships and PR strategies to significantly enhance event recognition and press coverage. Known for crafting compelling corporate messages and managing media inquiries, consistently exceeding sales and customer satisfaction targets.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
17
17
years of professional experience
Work History
Public Relations Manager (Seasonal)
Brampton Fashion Week
08.2017 - Current
- Drafted and edited content for organizational publications, employee newsletters, and reports.
- Developed event recognition in press and on social media for successful event
- Coordinated and managed sponsorships and sponsorship activation.
- Communicated with media weekly to build relationships and optimize press coverage.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Developed innovative marketing and PR strategies.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Designed and created campaign e-mail invitations, articles and marketing videos.
- Produced and distributed internal and external communications.
Customer Service Representative (FULL TIME)
Divine Air Solutions
07.2016 - 10.2024
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Responded to customer requests for products, services, and company information.
- Contributed to sales growth by upselling products and services based on individual customer requirements.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Boosted team morale by consistently recognizing colleagues' contributions and achievements.
Sales Associate
401 Dixie Nissan
02.2013 - 11.2015
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Greeted customers on lot and in showroom to answer questions about brand and available inventory.
- Collaborated with service department to address any post-sale concerns or issues promptly and professionally.
- Consistently exceeded sales targets through effective communication and negotiation skills.
- Managed client appointments, ensuring a smooth and efficient sales process from start to finish.
- Achieved high levels of customer satisfaction through consistent follow-up and communication, ensuring all needs were met even after the sale was completed.
Public Relations Coordinator
RAWAL TV NETWORK
10.2010 - 02.2013
- Coordinated and managed sponsorships and sponsorship activation.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Wrote press materials and delivered presentations to media representatives.
Customer Service Cashier
UNITED FINANCIAL INC
08.2007 - 08.2010
- Resolved customer complaints with professionalism and empathy, resulting in increased customer loyalty.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Maintained a clean and organized workspace, promoting a welcoming environment for customers.
- Met customer service goals and exceeded customer expectations.
- Counted money in drawers at beginning and end of each shift.
- Utilized POS system to handle customer cash and credit card transactions.
- Processed customer orders and accurately handled payment transactions.
Public Relations Intern
TV ONE CANADA
11.2009 - 02.2010
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Prepared social media posts and videos with eye for content strategies.
- Enhanced community relations with creation and implementation of outreach programs.
- Conducted market research to inform PR strategies and campaigns.
- Compiled and analyzed feedback from public relations initiatives to guide future efforts.
Education
Associate of Science - Presentation Skills
Humber Institute of Technology And Advanced Learning
Toronto, ON01-2012
MBA - Marketing
National College of Management Sciences
Pakistan03-2004
Skills
- Multimedia production
- Story pitching
- PR strategy development
- Online reputation monitoring
- Influencer relationship-building
- Crafting responses
- Strategic management
- Reputation Management
- Corporate messaging
- Media inquiry management
Languages
English
Full Professional
Hindi
Full Professional
Punjabi
Native or Bilingual
Urdu
Native or Bilingual
Timeline
Public Relations Manager (Seasonal)
Brampton Fashion Week
08.2017 - Current
Customer Service Representative (FULL TIME)
Divine Air Solutions
07.2016 - 10.2024
Sales Associate
401 Dixie Nissan
02.2013 - 11.2015
Public Relations Coordinator
RAWAL TV NETWORK
10.2010 - 02.2013
Public Relations Intern
TV ONE CANADA
11.2009 - 02.2010
Customer Service Cashier
UNITED FINANCIAL INC
08.2007 - 08.2010
Associate of Science - Presentation Skills
Humber Institute of Technology And Advanced Learning
MBA - Marketing
National College of Management Sciences
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