I am a proven Social Media Specialist with a track record of enhancing brand awareness and engagement for Brooklyn Kalista through strategic content marketing and social media strategy. Leveraged professional storytelling and AP style writing to increase follower count significantly. Expert in digital marketing and project management, demonstrating a results-driven approach with a focus on brand development and performance tracking. I am a seasoned content creator with over 5 years of success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. I am a hardworking and passionate job seeker with strong organizational skills eager to secure this position. Ready to help team achieve company goals.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
Brooklyn Kalista
11.2023 - Current
Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
Increased brand awareness by developing and implementing targeted social media campaigns.
Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Drove traffic to company website, creating and sharing compelling content that resonated with diverse audiences.
Achieved higher brand recognition, collaborating with influencers and partners on promotional activities.
Facilitated positive brand image, meticulously managing and curating content to align with company values.
Monitored social media trends to keep strategies fresh and effective, ensuring brand stayed relevant in rapidly changing digital landscape.
Collaborated with marketing team to ensure cohesive messaging across all digital marketing channels.
Increased brand visibility by strategizing and executing comprehensive social media campaigns across multiple platforms.
Created content through videography, photography, on canva, CapCut, Adobe, and high quality editing softwares/
Shooting personal content for agents individually, the owner of the brokerage specifically @brooklynkalista and homes within our brokerage.
Executive Administrative Assistant
Royal LePage Community Realty - Brooklyn Kalista
11.2023 - Current
Maintained confidentiality when handling sensitive information, protecting company interests and employee privacy.
Handled administrative tasks such as expense report processing or invoice reconciliation efficiently; allowing executives to focus on high-priority responsibilities without distraction.
Coordinated and booked airfare, hotel and ground transportation and prepared itinerary to facilitate successful trips.
Managed inventory levels for office supplies, reducing waste while guaranteeing availability when needed.
Responded to emails and other correspondence to facilitate communication and enhance business processes.
Handled scheduling for executive's calendar and prepared meeting agenda and materials.
Reviewed incoming communications for urgency or importance; prioritized correspondence accordingly for executive review or action.
Scheduled appointments promptly, ensuring optimal use of executive time while minimizing conflicts or cancellations.
Managed budgets and expenses, maintaining financial records for accurate reporting and analysis.
Scheduled appointments and handled calenders for senior leadership.
Collaborated with cross-functional teams, expediting project completion times and enhancing overall efficiency.
Seamlessly interacted with colleagues to plan and complete special projects.
Gathered documents, data, and formulated analytics to prepare issues for discussion and reports for review.
Organized and updated schedules for executives.
Enhanced communication between departments through proactive coordination of meetings and events.
Organized travel arrangements, ensuring smooth transitions for executives during business trips.
Produced accurate office files, updated spreadsheets, and crafted presentations to support executives and boost team productivity.
Ensured timely completion of projects by monitoring progress against deadlines, providing updates to executives as needed.
Supported human resources initiatives by coordinating interviews and assisting with new hire orientations.
Screened calls and emails and initiated actions to respond or direct messages for managers.
Drafted professional correspondence on behalf of executives, fostering strong relationships with clients and partners alike.
Assisted in event planning efforts, executing successful corporate functions that bolstered brand image and networking opportunities.
Assisted in the development of presentations, effectively conveying crucial information to stakeholders.
Fostered a positive work environment by addressing employee concerns and facilitating team-building activities.
Offered assistance, collaboration and clerical support to auditors throughout entire review process.
Implemented updated policies and practices for organization and monitored effect.
Coordinated complex annual meeting involving multiple presenters, high number of global attendees and robust budget
Created legal and formal documents.
encompassing livestream production, remote location arrangements and senior executive accommodations.
Used software to coordinate meetings, appointments, and tasks senior executives.
Coordinated staff training programs, improving overall efficiency within the company through skill development.
Wrote and enforced administrative procedure plans to reduce errors and prevent process delays.
Social Media Content Creator
Fig and Olive Charcuterie and Grazing Co.
01.2021 - Current
Enhanced brand awareness by creating engaging and shareable social media content.
Managed content across multiple platforms for widest audience reach.
Increased audience engagement through the development of tailored content for each platform.
Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
Managed social media accounts, ensuring timely responses to comments and messages from the community.
Utilized visual storytelling techniques, incorporating eye-catching images and videos into posts for higher engagement rates.
Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
Analyzed performance metrics to adjust strategies and optimize content for maximum impact.
Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
Crafted compelling copy for various platforms to drive user interest and interaction.
Led live social media events, increasing real-time engagement with brand's audience.
Maintained up-to-date knowledge of social media trends, applying insights to content strategy for staying ahead in competitive landscape.
Increased follower count with strategic use of hashtags and collaboration with influencers.
Managed content calendar, ensuring consistent and timely publication across all social channels.
Educated team on best practices for social media engagement, elevating overall brand presence.
Grew online community engagement significantly by designing and executing targeted social media campaigns.
Enhanced website traffic, directing followers from social media platforms through strategic content and calls to action.
Created content for websites and online publications.
Curated diverse content mix, balancing promotional, educational, and entertaining posts to keep audience engaged.
Studied and commented on current news and trends.
Created visual content on Social media, CapCut, Canva, Adobe and high end softwares.
As of recent I have phased more into my Real Estate content, so if you would like to see Fig and Olive content specifically that I have made, please reach out!
Assistant and Content Creator
Annie McGuire Interiors
09.2022 - 11.2023
Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
Greeted guests in with friendliness and professionalism.
Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
Worked closely with management to provide effective assistance for specific aspects of business operations.
Boosted customer satisfaction by promptly addressing inquiries and resolving issues professionally.
Assisted manager in all aspects of business operations.
Collaborated with local and abroad businesses to optimize our business.
Created visually appealing content that would be in line with the brand.
Showcased products through content creation via Capcut, Reels, Canva, Adobe, and High end softwares.
Expedited project completion times due to the ability to multitask effectively under tight deadlines.
Assisted managers in decision-making processes based on thorough research and analysis of available data.
Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.
Collaborated effectively with cross-functional teams to achieve shared goals in a timely manner.
Enhanced team collaboration, implementing centralized digital platform for document sharing and communication.