Faisal Mahboob

Accomplished digital products professional with 23 years of success in digital products, loyalty programs, e-Commerce and payments. Hands on in managing digital products; Mobile Apps, websites, e-Commerce services, digital payments and loyalty programs. Strong product management acumen to orchestrate product vision, develop strategy, structure roadmap and manage delivery.

• Lead Airmiles digital experience team and supported in developing a strategy for Mobile App and Airmilesshops, structured roadmap and led successful delivery streams for 2 years.
• Coordinated design and implementation of new branding and UX across all digital channels while complying to AODA standards.
• Supported the migration of Google Analytics to Adobe analytics for Airmiles Mobile App. Developed KPIs for digital channels and structured dashboards for key stake holders.
• Supported in developing use cases for AI based promotions for Offers and Ads leveraging customer data and behavioral insights resulting in 60% increase in offer uptake.
• Supported the implementation of Gamification to increase user engagement and brand recognition resulting in 80% increase in Mobile App traffic.
• Provided guidance to Rogers Telecom Digital team for improving UX, restructuring, enhancing features and cascading them to all Mobile Apps.
• Developing a digital banking strategy for the bank and articulating a 3-year roadmap for execution.
• Contributed in designing and successfully implementing improved Online banking services and customer experience for “Smart Branch” concept.
• Managed one of the largest internet & mobile banking services in the middle east and achieved a major milestone of increasing the internet banking customer base from 56,000 to 1 Million plus in just 4 years making it the highest internet banking user base in the middle east.
• Upgraded digital banking services to an Omni channel platform offering web, mobile web and native mobile app services with a customer focused features set based on customer and business priorities
• Establish, measure and analyze business and operational KPI’s. Analyze the operational efficiency and process improvements introduced by innovation and transformation initiatives.
• Contributed in sharing knowledge and insights about industry trends, competitive landscape, innovations, standards and regulations in Digital banking, IoT, UX, Mobile Apps and Payment services.
• Implemented reforms in customer care, improving CRM to effectively manage customer complaints established new processes and improved system for operational excellence, introduces new workflows to route complaints, inquiries and fraud issues for immediate resolution.
• Stared as a pioneer bank in implementing B2C payment system called SADAD Online Payment to accommodate immerging e-Commerce industry.
• Developed "e-Riyal" Payment Gateway service by implementing the product, developing a pricing model and establishing partnerships with integrators.

• Certified Scrum Product Owner
• Project Management Professional
• Fundamentals of Islamic Banking
• Skills for effective leadership
• Fundamentals of Basel II Compliance
• Operational Risk Management
• Op Risk Awareness
• TOGAF 9.0
• Anti-Money Laundering

Platforms: BackBase, Adobe suite, Oracle

Content Management Systems: Contentful, Judu / Rover,  Adobe Journey Optimizer, Adobe Experience Manager

Banking & Payments: Globus, CTF, Base24, Prime, Sadad, ACI, Visa and Master card payment gateways.

Analytics & Data Visualization: Tableau,  Business objects, Adobe Analytics, Google Analytics

Authentication: DigiPass, Auth0, Duo

Applications: JIRA, Confluence, Lucid, Parabol, Miro, Trello,