Summary
Overview
Work History
Education
Skills
Timeline
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Faisal Basrah

Toronto,ON

Summary

Results-driven Senior Associate with over 4 years of experience in advanced data analysis, data visualization, predictive/statistical analysis, and machine learning fundamentals. Expert in designing, building, and optimizing data pipelines, transforming large volumes of diverse data. Skilled in agile development, creating unified data frameworks, and conducting full-cycle analytics. Led teams to design, develop, and maintain data pipelines, resulting in optimized campaign effectiveness and significant revenue growth. Client-focused with a track record of delivering tailored solutions.

Overview

4
4
years of professional experience

Work History

Team Lead

PwC Canada
11.2023 - Current
  • Designed, built, and maintained data pipelines for extracting, transforming, and visualizing large volumes of financial and non-financial data.
  • Continuously improved existing backend infrastructure for automated data transformations within an agile development team.
  • Created and normalized data from various accounting systems into a unified data framework.
  • Developed visualizations and applications utilizing the common data framework.
  • Conducted full-cycle data analytics, including gathering, transforming using tools like SQL and Alteryx, analyzing, and presenting data interactively through visualizations.
  • Engaged with clients to understand their business challenges and risks, delivering data solutions to aid in risk management.
  • Orchestrated seamless integration between accounting software platforms and data pipelines, streamlining the extraction, transformation, and visualization of financial data to provide comprehensive insights for auditing and financial reporting purposes.
  • Collected input and developed business requirements for reporting, dashboards, and visualizations.
  • Actively contributed to proposals and other business development efforts.
  • Communicated complex technical solutions to non-technical audiences through verbal and written means.
  • Handled, manipulated, and analyzed data responsibly, adhering to the firm's code of ethics and business conduct.
  • Addressed issues related to data acquisition using PwC's technologies.

Manger, Campaign Analytics and Insights

Rogers Communications
08.2021 - 08.2023
  • Spearheaded the development of dashboards using Tableau and Power BI, enhancing the measurement of campaign effectiveness and driving data-informed initiatives that optimized campaign goals.
  • Managed a team of data analysts, providing mentorship, performance feedback, and fostering a collaborative environment to achieve project goals.
  • Contributed to the successful launch of campaigns across direct mail, multicultural outreach, and SMS mass communications, achieving a remarkable 200% ROI growth and generating over $3 million in total company revenue.
  • Implemented attribution analyses, real-time data analytics, and multivariate testing to evaluate the performance of marketing programs, significantly improving their effectiveness.
  • Identified opportunities for value creation through data domain definition and comprehensive market research, driving strategic business growth.
  • Architected data solutions and defined technology requirements to support key business outcomes, ensuring alignment with organizational goals.
  • Regularly presented complex technical solutions to non-technical stakeholders, effectively translating intricate data analyses into clear, actionable insights.
  • Coordinated cross-functional teams, ensuring seamless communication and collaboration across departments to support business initiatives.
  • Honored with the Ted Rogers Award for Team of the Year in 2022 for exceptional performance and team collaboration.

Senior Systems Analyst

Rogers Communications
04.2020 - 08.2021
  • Designed Go-to-market and digital acceleration initiatives for a $1M Rogers UAM Automation Framework.
  • Orchestrated technology-led IT program design, projected a $4M cumulative profit over 2 years.
  • Managed project roadmap, risk mitigation, and resolution of bottlenecks as Project Manager.
  • Aligned cross-functional teams, including data analytics, devOps, and vendors, for effective execution.
  • Actively contributed to the development and enhancement of backend infrastructure for orchestrating automated data transformations , operating within an agile team setting.
  • Proficiently utilized REST/GET APIs with Postman to retrieve data from backend servers, enabling the development of automation processes .
  • Analyzed industry and competitive data, developed hypotheses, and provided strategic insights .
  • Conducted complex data analysis and market research , supported data-driven decision-making

Education

Bachelor of Science - Computer Science -

Ryerson University
Toronto, ON
04.2021

Skills

  • Advanced Data Analysis - Python, SAS, R
  • Data Visualization - Tableau, Power BI, Google Analytics, Adobe
  • Predictive/Statistical Analysis - Excel, Alteryx
  • Data Cleaning and Preparation
  • Data Interpretation and Reporting
  • Data Aggregation
  • A/B Testing
  • Advanced Microsoft Programs
  • Machine Learning Fundamentals
  • Customer/Market Segmentation
  • Agile/Scrum Methodologies
  • Azure Fundamentals

Timeline

Team Lead

PwC Canada
11.2023 - Current

Manger, Campaign Analytics and Insights

Rogers Communications
08.2021 - 08.2023

Senior Systems Analyst

Rogers Communications
04.2020 - 08.2021

Bachelor of Science - Computer Science -

Ryerson University

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Faisal Basrah