Faisal Basrah
Markham,ON
Summary
Results-driven Senior Associate leading data initiatives at PwC Canada's Data Centre of Excellence. Expert in designing, building, and optimizing data pipelines, transforming large volumes of financial and non-financial data. Skilled in agile development, creating unified data frameworks, and conducting full-cycle analytics. Client-focused with a track record of delivering tailored solutions. Strong communicator with a commitment to ethical data handling.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Associate, Data Centre of Excellence
PwC Canada
11.2023 - Current
- Designed, built, and maintained data pipelines for extracting, transforming, and visualizing large volumes of financial and non-financial tokens.
- Continuously improved existing backend infrastructure for automated data transformations within an agile development team.
- Created and normalized data from various accounting systems into a unified data framework.
- Developed visualizations and applications utilizing the common data framework.
- Conducted full-cycle data analytics, including gathering, transforming using tools like SQL and Alteryx, analyzing, and presenting data interactively through visualizations.
- Engaged with clients to understand their business challenges and risks, delivering data solutions to aid in risk management.
- Collected input and developed business requirements for reporting, dashboards, and visualizations.
- Actively contributed to proposals and other business development efforts.
- Communicated complex technical solutions to non-technical audiences through verbal and written means.
- Handled, manipulated, and analyzed data responsibly, adhering to the firm’s code of ethics and business conduct.
- Addressed issues related to data acquisition using PwC’s technologies.
Manager, Campaign Reporting and Ins
Rogers Communications
08.2022 - 08.2023
- Spearheaded dashboard development (Tableau, Power BI) to measure campaign effectiveness and drove data-informed initiatives, optimizing campaign goals.
- Contributed to the successful launch of campaigns encompassing direct mail, multicultural outreach, and SMS mass communications, yielding a remarkable 200% ROI growth and generating upwards of $3 million in total company revenue.
- Led projects that involved extracting and transforming vast volumes of both financial and non-financial data, subsequently visualizing results for actionable insights.
- Defined and assessed campaign capabilities across the lifecycle, collaborating with Business and Data Analytics leaders.
- Implemented attribution analyses, real-time data analytics, and multivariate testing to gauge marketing program performance.
- Identified value creation opportunities through data domain definition and market research.
- Architected solutions and technology requirements to support business outcomes.
- Regularly presented intricate technical solutions to non-technical stakeholders, translating complex data analyses into understandable insights.
- Recipient of the Ted Rogers Award for Team of the Year in 2022
Sr. Systems Analyst
Rogers Communications
03.2021 - 08.2022
- Designed Go-to-market and digital acceleration initiatives for a $1M Rogers UAM Automation Framework.
- Orchestrated technology-led IT program design, projected a $4M cumulative profit over 2 years.
- Managed project roadmap, risk mitigation, and resolution of bottlenecks as Project Manager.
- Aligned cross-functional teams, including data analytics, devOps, and vendors, for effective execution.
- Actively contributed to the development and enhancement of backend infrastructure for orchestrating automated data transformations, operating within an agile team setting.
- Proficiently utilized REST/GET APIs with Postman to retrieve data from backend servers, enabling the development of automation processes.
- Analyzed industry and competitive data, developed hypotheses, and provided strategic insights.
- Conducted complex data analysis and market research, supported data-driven decision-making.
Customer Experience Manager
Rogers Communications
05.2017 - 03.2021
- Thrived in a dynamic, high-paced work environment, skillfully managing multiple tasks.
- Collaborated with colleagues to surpass monthly performance targets.
- Supported team members through coaching and provided constructive feedback to enhance overall success.
- Expertly resolved significant customer-company issues and concerns.
- Analyzed statistical reports to identify obstacles and persistent challenges.
- Offered valuable input on pilot programs to enhance the optimization of new products and services.
Education
Bachelor of Science - Computer Science
Ryerson University
Toronto, ON04.2021
Skills
- Advanced Data Analysis (Python, SAS, R)
- Data Visualization (Tableau, Power BI, Google Analytics, Adobe)
- Predictive/Statistical Analysis (Excel, Alteryx)
- Data Cleaning and Preparation
- Data Interpretation and Reporting
- Data Aggregation
- A/B Testing
- Advanced Microsoft Programs
- Machine Learning Fundamentals
- Customer/Market Segmentation
- Agile/Scrum Methodologies
Certification
Google Data Analytics by Google, October 2023
Timeline
Senior Associate, Data Centre of Excellence
PwC Canada
11.2023 - Current
Manager, Campaign Reporting and Ins
Rogers Communications
08.2022 - 08.2023
Sr. Systems Analyst
Rogers Communications
03.2021 - 08.2022
Customer Experience Manager
Rogers Communications
05.2017 - 03.2021
Bachelor of Science - Computer Science
Ryerson University
Similar Profiles
Shashwat MehrotraShashwat Mehrotra
Senior Manager, Transformation Advisory at PwC CanadaSenior Manager, Transformation Advisory at PwC Canada
Rongyu ChenRongyu Chen
Accounting Intern at PwC CanadaAccounting Intern at PwC Canada
Vania PuddooVania Puddoo
Senior Audit Associate at PwC CanadaSenior Audit Associate at PwC Canada