Summary
Overview
Work History
Education
Skills
Timeline
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Faisal Basrah

Toronto,ON

Summary

Dynamic consultant and analytical lead with 5+ years’ experience building & nurturing long-term relationships with high-value clientele and driving profitable growth through actionable data-driven strategies Highly regarded for outstanding leadership, time management & communication skills. Championed marketing campaign to seamlessly implement strategies resulting in an increase in product market share by 3% Superior data analysis, strategic consulting, product management subscription planning, lead conversion and negotiation skills. Drove incremental revenue of $15M by converting data insights into business growth strategies

Overview

2
2
years of professional experience

Work History

Manager, Campaign Reporting and Ins

Rogers Communications
08.2022 - 08.2023
  • Collaborate in the development of dashboards to assess campaign effectiveness and subsequent initiatives, enabling data-driven decision-making to achieve campaign objectives.
  • Define and evaluate campaign capabilities across the data spectrum, assessing maturity along the campaign lifecycle.
  • Liaise with Business and Data Analytics leaders to drive attribution analyses, real-time data analytics, predictive analytics, multivariate testing, and hypothesis-driven testing, all contributing to the measurement of marketing program performance and integrated customer experience.
  • Identify value creation opportunities through the definition of data domains, market scans, case studies, and best practices related to similar campaigns and target demographics.
  • Architect solutions and requirements to support business outcomes, leading the communication to senior stakeholders, internal teams, and project collaborators.
  • Expertly communicate key marketing and campaign analytics concepts, encompassing campaign performance, website click-through rates, traffic logs, data reporting, visualization, artificial intelligence, and machine learning.
  • Create and present dashboards and data visualization reports using tools like Tableau, Power BI, Google Analytics, SAS, and Adobe.
  • Oversee acquisition and retention of digital subscribers across B2C and B2B portfolio, focusing on net subscriber growth and lifetime value. Develop subscriber strategies for engagement, conversion, and personalized communication.
  • Monitor and report on industry, consumer, and competitive trends, enhancing external intelligence flow through dashboards and presentations.

Sr. Systems Analyst

Rogers Communications
03.2021 - 08.2022
  • Conceptualized Go-to-Market and digital acceleration strategies for a $1M Rogers UAM Automation Framework, optimizing User Access Management.
  • Executed a technology-centric IT program design spanning 3 product categories, projected to yield $4M in cumulative profit over 2 years. Facilitated capturing timely influencer feedback and enhancing brand recall.
  • As Project Manager, devised project roadmap, risk-mitigation plans, and advised CTO on addressing project bottlenecks.
  • Streamlined functional Python scripts into a comprehensive blueprint, identifying cross-functional dependencies and ensuring successful execution from Day 1 onward.
  • Collaborated with data, analytics, devOps, and vendor teams to analyze industry and competitive data, formulate hypotheses, and distill complex problems into actionable business insights.
  • Provided guidance on consumer engagement strategies and digital investment value, collaborating across diverse teams and industries. Developed frameworks and methodologies for vendor collaboration, ensuring effective delivery of patches, updates, and designs.
  • Shepherded projects from initiation to implementation, prioritizing successful business outcomes and adherence to project parameters.
  • Implemented analytical problem-solving, automating data collection through an MS Excel template, resulting in a 50% reduction in time investment and saving 80 hours monthly.
  • Supported data-driven decision-making by conducting complex data queries from SQL databases, collaborating closely with client executives, and conducting market research for multiple concurrent projects.

Education

Bachelor of Science - Computer Science

Ryerson University
Toronto, ON
04.2021

Skills

  • Data Analysis: Excel, SQL
  • Analytics Tools: Tableau, Power BI, Google Analytics, SAS, Hadoop
  • Programming: Python, Java
  • Project Management: Agile, Scrum

Timeline

Manager, Campaign Reporting and Ins

Rogers Communications
08.2022 - 08.2023

Sr. Systems Analyst

Rogers Communications
03.2021 - 08.2022

Bachelor of Science - Computer Science

Ryerson University

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Faisal Basrah