Fae Dariani
Toronto,ON
Summary
Digital Marketing Specialist with over 5 years of expertise in driving website traffic and engagement through Conversion Rate Optimization, Web Analytics, and Google Ads. Demonstrated success in leveraging data-driven insights to enhance marketing strategies and achieve measurable improvements in conversion rates.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Optimize Financial Group
Toronto, ON
02.2025 - Current
- Created content for various social media platforms, including Facebook, TikTok, LinkedIn, Twitter, Instagram and YouTube.
- Planning, designing, and executing email marketing campaigns using HubSpot.
- Created and coordinated blog content, supporting a larger marketing strategy.
- Wrote articles and blog posts on various topics to enhance brand visibility.
- Collaborated with the marketing team to develop content strategies and campaigns.
- Creating visually appealing marketing materials and brochures using Canva.
Social Media Strategist and cummunity lead
Self-employed
Toronto, ON
10.2017 - Current
- Develop and execute social media strategies, growing followers to over 50k, and boosting engagement rates.
- Lead community initiatives, foster a supportive environment, and enhance user interaction.
- Collaborate with cross-functional teams to align social media efforts with overall marketing goals.
Digital Marketing Specialist
Datec Coating Corporation
Toronto, ON
03.2024 - 01.2025
- Developing and executing digital marketing strategies to increase website traffic and engagement.
- Running Google Ads and selecting effective keywords to attract targeted audiences with precision.
- Creating and managing blog content on WordPress, enhancing website relevance, and SEO.
- Leveraging data analytics to refine digital marketing strategies, driving significant improvements in conversion rates, and campaign effectiveness.
- Driving sales through strategic digital marketing initiatives, while efficiently managing inside sales processes using Zoho CRM.
Sales Associate
Roots Canada
Toronto, ON
12.2021 - 11.2023
- Guided customers in product selection, enhancing their shopping experience, and driving sales growth.
- Communicated effectively with customers to resolve issues promptly, improving retention and loyalty.
Education
Master of Science - Industrial Engineering
Iran University of Science And Technology
Tehran, Iran02-2019
Bachelor of Science - Industrial Engineering
Urmia University of Technology
Urmia, Iran09-2016
Skills
- Social media marketing
- Email marketing
- Digital analytics
- Content creation
- Market trend analysis
- Google analytics
Certification
- Meta Social Media Marketing Certificate, April 2022 - Jun 2022
- Google Digital Marketing & E-commerce Professional Certificate, Jun 2022 - September 2022
Timeline
Marketing Specialist
Optimize Financial Group
02.2025 - Current
Digital Marketing Specialist
Datec Coating Corporation
03.2024 - 01.2025
Sales Associate
Roots Canada
12.2021 - 11.2023
Social Media Strategist and cummunity lead
Self-employed
10.2017 - Current
Master of Science - Industrial Engineering
Iran University of Science And Technology
Bachelor of Science - Industrial Engineering
Urmia University of Technology
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