Summary
Competences
Work History
Education
Skills
Interests
Quote
Timeline
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Fadoua Bounou

Fadoua Bounou

Procurement Professional | Strategic Advisor | Retail Management Expert | Key Account Management | Customer Engagement
Toronto,Canada

Summary

Results-driven bilingual management professional with extensive experience in key account management, sales, marketing, negotiation and contract negotiation, customer experience and insight, data monetization. Expert at managing multicultural territories and driving business development. Seeking opportunities to leverage acquired business expertise and cross-functional skills.

Competences

Strategic: Key Account Management, Sales and Marketing Management, Budgeting and Forecasting, Merchandising, Assortment & promotion Management, Client Development and Revenue Optimization.

Operational: Territory Management, Relationship Management, Negotiation, Contracts Management and People Management.

Tools & Software: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Tableau, ClikSense, Asana, Salesforce, Dunnhumby portal, NielsenHQ.

Work History

Head Commercial Sourcing

Carrefour
Dubai, United Arab Emirates
05.2021 - Current
  • Leveraged customer insight transformation across 10 countries, driving data monetization result with +1% EBIDTA.
  • Developed and steered negotiation strategy across 17 countries, with +1.7% growth on gross profit.
  • Spearheaded negotiations, alliances, and validations of agreements, leading to increased footprint and market presence.
  • Established centralized negotiation and sourcing methodology, training over 50 buyers on negotiation skills across 17 countries.
  • Initiated joint business plans with more than 70 international partners, securing strategic commercial alignment.
  • Participated in cross-functional activities to spark innovation, promote lean management, and maximize synergies.
  • Derived value creation for E-commerce, ensuring omnichannel value proposition to Customers.

Senior International Negotiator Food

Carrefour
Dubai , United Arab Emirates
12.2018 - 04.2021
  • Established centralized purchasing approach and standardized negotiation for economies of scale for 5 countries.
  • Headed negotiation and merchandising training across 17 countries enhancing skills of procurement teams.
  • Negotiated international agreements with major brands, achieving 100% execution of commercial goals.
  • Reduced grievances and arbitration need by educating Merchandise managers teams on negotiation and techniques for improving interactions with partners.
  • Interpreted and advised on processes, policies, and previously negotiated agreements.
  • Demonstrated leadership skills in managing several optimization and automation projects from concept to completion.

Head of Customer & Market Insights

Carrefour
Dubai, United Arab Emirates
01.2016 - 11.2018
  • Designed and delivered tools to optimize assortment and product mix, resulting in double-digit growth on key categories.
  • Initiated loyalty strategic value proposition, driving customer engagement and personalized offers.
  • Delivered compelling and integrated monthly insights to decision-makers, including market share and customer research to identify new opportunities and target markets.
  • Marshalled loyalty program and developed personalized campaigns to drive retention resulting quadruple ROI on invested budget.
  • Led plans for upselling customer value through different touchpoints stores and E-commerce.
  • Managed budget allocation and resource utilization to maximize marketing ROI for loyalty program.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Loyalty Program Manager

Carrefour
Dubai, United Arab Emirates
08.2012 - 12.2015
  • Built CRM & loyalty strategy, achieving 1.5 times more than the sales targets.
  • Launched multi-territory loyalty program with omnichannel reach.
  • Delivered customer segmentation models and customer insights for more than one thousand personalized targeted offers.
  • Managed loyalty program across territories and channels focused on acquisition and retention.
  • Managed pilot tests and revised programs based on feedback and results of Customer interaction.
  • Worked with subject matter experts Consulting companies (Accenture & McKinsey) to develop and implement programs to promote better Customer experiences.
  • Managed and supervised administrative and daily program operations, complying with policies and regulations.
  • Set priorities based on business needs, resources available and risks exposure.

Merchandise Manager

Carrefour
Dubai, United Arab Emirates
02.2010 - 07.2012
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Maintained over 10000 products knowledge and stock to successfully attract customers.
  • Reviewed customer feedback to identify trends and improve product selection.
  • Set and managed merchandise budgets to maximize profits and control expenses.

Department Head Store

Carrefour
Dubai, United Arab Emirates
11.2008 - 01.2010
  • Led regular meetings with over 50 team leaders and front-line staff to convey important operational information and new targets.
  • Evaluated performance continuously to identify areas in need of improvement and implement strategies to keep team on-track.
  • Enforced organizational rules and incorporated policy changes into departments' day-to-day activities.
  • Cultivated collaborative, performance-oriented culture to keep team motivated and enthusiastic about achieving shared goals.

Department Head Store

ACIMA Supermarket
Casablanca, Morocco
08.2003 - 10.2008
  • Maintained organized inventory with accurate records through proper ordering, tracking and auditing procedures.
  • Improved department operations by capturing numerous opportunities to streamline processes and reduce waste.
  • Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
  • Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
  • Developed and managed department budget and commercial activities to monitor financial performance and achieve budget.

Education

Bachelor Degree - Marketing

Ecole National De Commerce Et De Gestion
Settat, Morocco
09.1998 - 2002.07

Skills

Negotiation & Contracts management

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Interests

Language learning

Sailing

Travel

Quote

"Set your life on fire. Seek those who fan your flames." "As you start to walk on the way, the way appears."
Rumi

Timeline

Head Commercial Sourcing

Carrefour
05.2021 - Current

Senior International Negotiator Food

Carrefour
12.2018 - 04.2021

Head of Customer & Market Insights

Carrefour
01.2016 - 11.2018

Loyalty Program Manager

Carrefour
08.2012 - 12.2015

Merchandise Manager

Carrefour
02.2010 - 07.2012

Department Head Store

Carrefour
11.2008 - 01.2010

Department Head Store

ACIMA Supermarket
08.2003 - 10.2008

Bachelor Degree - Marketing

Ecole National De Commerce Et De Gestion
09.1998 - 2002.07

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Fadoua BounouProcurement Professional | Strategic Advisor | Retail Management Expert | Key Account Management | Customer Engagement