Fadi Barakat Diab
Director – Integrated Marketing & Communications
Mississauga,ON
Summary
Strategic marketing leader with over 15 years of global experience delivering 360° campaigns across digital, social, traditional media, and performance channels. Proven track record of managing multi-disciplinary teams, driving integrated campaign execution, and building strong client relationships across telecom, automotive, entertainment, QSR, and CPG sectors. Expert in orchestrating cross-functional collaboration to align creative, media, and business goals. Adept at leveraging data, technology, and emerging trends to drive brand growth, optimize campaign performance, and deliver measurable impact.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Senior Program Manager
CIBC
Toronto, Ontario
05.2024 - Current
- Partnered with senior stakeholders across departments to align strategic initiatives with core business objectives, contributing to long-term planning and operational efficiency.
- Translated complex business requirements into actionable roadmaps, facilitating clear communication between cross-functional teams — mirroring agency-client collaboration in integrated marketing environments.
- Conducted in-depth cost-benefit analyses and developed insight-driven recommendations to support system and campaign-level implementations.
- Applied strategic thinking and analytical rigor to evaluate business challenges and growth opportunities, directly informing resource planning and decision-making.
- Served as a key liaison between business and technical teams, ensuring solutions were optimized for both user experience and stakeholder impact — a transferable skill in managing multi-channel campaign executions.
- Drove internal alignment through structured communication and problem-solving frameworks, enhancing collaboration and delivery timelines.
Advertising and Marketing Consultant
Free Lancer
Mississauga, Ontario
04.2022 - Current
- Advised SMBs and media agencies on full-funnel advertising strategies to support growth, brand visibility, and performance marketing.
- Designed lead generation campaigns that consistently delivered 70+ qualified leads monthly, and social strategies that improved engagement by 20%.
- Facilitated workshops to develop client capacity in campaign management, user experience, and consumer journey mapping.
Associate Business Director, Media
Magna Global - IPG Brands
Dubai, United Arab Emirates
06.2021 - 11.2021
- Directed strategic planning and campaign execution for clients in OEM, QSR, real estate, and entertainment sectors, overseeing a team of 8.
- Established trusted partnerships with stakeholders by aligning business goals with integrated marketing solutions, ensuring on-brief and on-budget delivery.
- Managed media mix modeling to optimize spend across digital, offline, and experiential touchpoints.
- Led internal workflow transformation to reduce delivery time and accelerate approvals across creative and media assets.
Senior Media Manager
Starcom - Publicis Groupe
Dubai, United Arab Emirates
07.2016 - 06.2021
- Led 360° regional campaigns for Stellantis (Jeep, Dodge, Chrysler) across MENA, delivering cross-platform brand and performance strategies in collaboration with creative, CRM, and digital teams.
- Spearheaded a landmark collaboration with Walt Disney for the launch of the Chrysler Pacifica, encompassing cinema activations, TV commercial production, social media engagement, and OOH advertising. The integrated campaign drove a 33% increase in sales and sparked significant positive online sentiment, positioning the vehicle as a top choice for families.
- Designed and implemented paid social strategies across Facebook, Instagram, and YouTube, driving continuous performance improvements and innovation.
- Championed integration between offline and digital media, optimizing touchpoints including OOH, print, radio, and TV for seamless consumer journeys.
- Mentored cross-functional teams and initiated Google training programs to elevate digital media planning, content strategy, and campaign execution.
- Delivered a tailored performance campaign in Saudi Arabia that resulted in a 200% increase in Dodge sales among women following the market's driving law reforms.
- Collaborated with Stellantis brand partners on media sponsorships and strategic alliances to amplify visibility and maximize ROI.
- Reported KPIs and insights to executive stakeholders to optimize real-time media investments and align campaign goals with business performance metrics.
Senior Media Executive/Media Manager
Starcom - Publicis Groupe
Kuwait, Kuwait
10.2010 - 07.2016
- Led the marketing campaigns for VIVA Telecom, driving a 25% increase in market share and positioning VIVA as the second-largest telecom provider in Kuwait.
- Managed multi-channel marketing strategies, including digital, print, and outdoor campaigns, with a focus on maximizing ROI through optimized media placements.
- Developed and launched highly successful partnership campaigns with Apple and Samsung, boosting VIVA's brand visibility and engagement with youth segments in Kuwait.
- Mentored and managed a team of two, improving their ability to develop accurate media plans, presentations, and reporting while meeting client expectations and deadlines.
Executive, Invention
Mindshare - WPP Group
Kuwait , Kuwait
01.2009 - 09.2010
- Directed media planning and execution for major clients, including National Bank of Kuwait and Azadea Group, driving a 20% increase in retail traffic through cost-effective BTL marketing activities.
- Collaborated with clients to evaluate campaign performance, providing strategic recommendations that optimized media spend and improved overall campaign effectiveness.
- Conducted in-depth market research and competitive analysis, informing creative strategies that led to improved customer targeting and engagement.
Education
Bachelor of Science - Marketing
Lebanese American University
Byblos - Jbeil, Lebanon 05.2003 - 02.2008
Skills
- Integrated Marketing Strategy
- Performance Marketing (Paid Social & Search)
- Cross-Functional Leadership
- Team Management
- Brand Positioning & Messaging
- Client Relationship Management
- Campaign Optimization & Analytics
- Multi-Channel Campaign Execution (Digital, TV, Print, OOH)
- Strategic Planning & Business Growth
- Digital Transformation & Innovation
- Budgeting & Resource Allocation
Certification
Google Ads Fundamentals
Timeline
Senior Program Manager
CIBC
05.2024 - Current
Advertising and Marketing Consultant
Free Lancer
04.2022 - Current
Associate Business Director, Media
Magna Global - IPG Brands
06.2021 - 11.2021
Senior Media Manager
Starcom - Publicis Groupe
07.2016 - 06.2021
Senior Media Executive/Media Manager
Starcom - Publicis Groupe
10.2010 - 07.2016
Executive, Invention
Mindshare - WPP Group
01.2009 - 09.2010
Bachelor of Science - Marketing
Lebanese American University
05.2003 - 02.2008
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