Fabusuyi Brega Olasehinde
Oshawa
Summary
Accomplished Technical Marketing Manager equipped with excellent project management, leadership and problem-solving abilities. Successful at driving go-to-marketing strategies through cross-functional collaboration and decisive, strategic campaign planning. Promotes products with on-point messaging.
Overview
20
20
years of professional experience
Work History
Technical Marketing Manager
Honeywell Flour Mills Plc
04.2016 - Current
- To design & implement strategies toward achievement of brand objectives- targeted profit, market share & sales volume
- To identify and quantify new growth opportunities for brands based on market dynamics & consumer insights
- To lead & participate in developing actions and initiatives with regards to packaging designs, market research & product development
- Ensure optimal use of resources and implementation of key consumer marketing processes
- Lead, develop and manage skills, competencies and knowledge of Bakery Support team.
Customer care Manager
Honeywell Flour Mills Plc
04.2008 - 03.2016
- To sustain & grow usage of Honeywell Brands through timely and prompt resolution of all complaints received to improve patronage
- To sharpen skills of Bakers through product in-use demonstration (Seminars) and hands-on baking training to build brand adoption & share of usage
- To collaborate with Production & Quality Assurance teams toward achievement of business objective.
Manager Baking Support
Honeywell Flour Mills Plc
04.2004 - 03.2008
- Coordinated on-line test conducted on raw & finished products to achieve consistently good flour quality benchmarked with standards & hands-on bake release
- Developed & trained bakers arts and science of bread making thus bridge their knowledge gaps to achieve increased customers satisfactions
- Introduced & demonstrated use of fat substitute that increased profitability per mix by 6% through reduction in quantity of baking fat to be added
- This led to an increase in brand adoption & customer retention
- Trained 100 bakers delayed salt mixing method to achieve 20% mixing time reduction & 5% more water absorption per mix.
Education
Certificate in Baking Technology - Bread & Rolls, Cake & Pastry And Cookies
American Institute of Baking
Kansas, USA11.2004
MBA - Marketing
Federal University of Technology
Akure, Ondo State12.2002
Bachelor of Science - Biochemistry
Ondo State University
Ado Ekiti, Ekiti State, Nigeria07.1995
Skills
- In-depth knowledge of cereal chemistry with the use of rheological equipment
- Proficient in delivery of timely & prompt resolution of Bakers’ complaints
- Possess excellent hands-on baking skills with respect to different types of baked products
- Understands rudiments of food safety as it relates to bakery hygiene
- Commands strong leadership & managerial skills to manage a job function
- Developed effective communication skills to relate with team & non-bakery staff
- Proficient in the use of MS office suite
- Sound networking & collaborative skills to achieve set targets
Education Credentials
- American Institute of Baking, Manhattan Kansas USA, Baking Science of Bread, Buns &Roll, Cakes & Pastries
- Federal University of Technology, Akure, Ondo State, Nigeria, Master of Business Administration (MBA- Marketing)
- Ondo State University of Ado Ekiti (OSUA), Ekiti State, Nigeria, BSc Biochemistry
- Muhlenchemie MC, On-the-job technical exchange program, flour chemistry and baking technology of cakes & pastries
- Canadian International Grain Institute, Technical support on wheat & flour analysis with modern baking techniques
- South African Grain Institute (SAGL), Training on laboratory & baking techniques of wheat-based flour products
Languages
English
Professional Working
Timeline
Technical Marketing Manager
Honeywell Flour Mills Plc
04.2016 - Current
Customer care Manager
Honeywell Flour Mills Plc
04.2008 - 03.2016
Manager Baking Support
Honeywell Flour Mills Plc
04.2004 - 03.2008
Certificate in Baking Technology - Bread & Rolls, Cake & Pastry And Cookies
American Institute of Baking
MBA - Marketing
Federal University of Technology
Bachelor of Science - Biochemistry
Ondo State University
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