Results-oriented marketing professional with experience in digital and traditional marketing channels. Skilled in campaign development, content creation, and data analysis. Knowledgeable about consumer preferences and patterns, with expertise in tracking market trends, competitor activities, and consumer behavior to create successful campaigns.
Hi, I’m
Fabiola Herbas
Marketing and Advertising
Longueuil,QC
Summary
Overview
6
years of professional experience
Work History
Fidalga Supermarket Chain (E-commerce App)Santa Cruz De La Sierra, Bolivia
Digital Marketing Manager
09.2020 - 02.2022
Job overview
- Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
- Managed key digital channels, including Google, Facebook, and Instagram Ads.
- Collaborated with the design team to develop innovative graphics and video content for the website and social platforms.
- Enhanced lead generation strategy across Facebook with targeted research and customer segmentation.
- Facilitated strategic decision-making by measuring and reporting the performance of digital marketing campaigns.
- Performed detailed market and competitor analyses to inform digital marketing strategy.
- Evaluated Google Ads campaigns against ROI and KPI targets and identify opportunities for further growth and improvement.
- Advised customers on shop offers, promotions, and discounts.
Prime Factor SolutionsCochabamba, Bolivia
Corporate Communication Manager
10.2015 - 08.2021
Job overview
- Ensured exceptional quality standards across outward-facing content in line with brand values with workers.
- Applied brand awareness and appropriate tone of voice across all communications to strengthen company image.
- Maintained consistent brand voice and style across content.
- Created corporate branding, designing cohesive looks from logos to letterheads.
- Designed engaging brochures, banners, and signs for printing.
- Employed design fundamentals when selecting typography, colour, and layout.
- Created quality, high-resolution digital image files for use in digital and traditional printing methods.
Think Social Marketing AgencyCochabamba, Bolivia
Digital Community Manager
01.2020 - 03.2020
Job overview
- Worked effectively with food industry to develop strategy and drive engagement.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Scheduled social media posts using Hootsuite, optimizing reach and maximizing community engagement.
- Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
- Gathered data on engagement rate, reach, and impressions to enhance online campaigns.
- Collaborated with copywriting in development of advertising, ensuring consistency with brand marketing and message strategies.
Freedom Developers Construction CompanyCochabamba, Bolivia
Digital Community Manager
09.2019 - 12.2019
Job overview
- Created corporate branding, designing cohesive looks from logos to letterheads.
- Designed engaging brochures, banners, and signs for printing.
- Delivered banners and signage for conferences and trade shows.
- Increased audience engagement with social media campaigns by developing impressive, engaging graphics.
- Ran paid Facebook advertisements using allocated budgets and performance data to achieve maximum ROI.
- Prepared design briefs for graphics, videos, and advertising campaigns.
Education
Trebas InstituteMontreal, QC
Attestation of College Studies from E-Commerce And Online Business Management
09.2023
University Overview
Franz Tamayo Private UniversityCochabamba, Bolivia
License Certificate from Advertising And Marketing
06.2018
University Overview
Paulo Freire Private School Board. Cochabamba, Bolivia
High School Diploma
11.2011
University Overview
Skills
- Digital Editing
- Adobe Creative Suite
- Facebook Marketing
- Social Media Platforms
- Lead Generation Strategies
- Strategic Recommendations
- Corporate Communications
- Strategic Marketing
Timeline
Digital Marketing Manager
Fidalga Supermarket Chain (E-commerce App)
09.2020 - 02.2022
Digital Community Manager
Think Social Marketing Agency
01.2020 - 03.2020
Digital Community Manager
Freedom Developers Construction Company
09.2019 - 12.2019
Corporate Communication Manager
Prime Factor Solutions
10.2015 - 08.2021
Trebas Institute
Attestation of College Studies from E-Commerce And Online Business Management
Franz Tamayo Private University
License Certificate from Advertising And Marketing
Paulo Freire Private School Board.
High School Diploma