Fabiana Schneider
Mississauga,ON
Summary
Results-driven higher education leader with 20 years of experience in student recruitment, admissions, and enrolment management. Proven track record of developing and implementing strategic initiatives to drive student enrollment and enhance the admissions process across a wide range of programs, including online, career programs, high school, ESL, junior camps, pathway programs, and private-public partnerships. Adept at leading high-performing teams, analyzing data-driven trends, and fostering collaboration across departments to achieve institutional goals. Skilled in public speaking, stakeholder engagement, and policy development to support domestic and international student recruitment. Committed to advancing student access, diversity, and institutional excellence.
Overview
21
21
years of professional experience
1
1
Certification
Work History
VP of Sales, Operations & Strategies
ILAC Education Group
06.2022 - Current
- Designed and executed data-driven recruitment strategies, leading to a 25% increase in enrollment and conversion rates.
- Built strong relationships with domestic and international stakeholders, ensuring seamless recruitment and admissions processes.
- Developed targeted outreach initiatives to engage diverse student populations, promoting access and inclusion.
- Managed student data, ensuring compliance with academic policies, admission regulations, and institutional standards.
- Led the implementation of CRM systems, improving applicant tracking and admissions processing efficiency.
- Established streamlined application assessment frameworks, reducing processing time by 40%.
- Developed and managed a multi-million-dollar budget, aligning resource allocation with institutional goals.
- Supervised and trained 40+ staff, enhancing team performance and operational efficiency.
- Led cross-functional collaboration between admissions, marketing, and academic teams to optimize recruitment strategies.
- Represented the institution at national and international recruitment events, engaging diverse student populations.
- Led customer service enhancements, increasing student satisfaction and retention.
Head of Global Sales Support
ILAC Education Group
12.2019 - 06.2022
- Led the admissions and recruitment department, overseeing global student enrollment strategies and processes.
- Developed and executed data-driven recruitment initiatives, improving applicant engagement and conversion rates.
- Managed day-to-day admissions operations, ensuring seamless coordination between teams and stakeholders.
- Built and maintained strong relationships with internal and external partners, enhancing recruitment efforts.
- Implemented new technologies and systems, optimizing application processing and student engagement.
- Applied critical thinking and data analytics to assess recruitment trends and improve decision-making.
- Supervised and mentored a high-performing team, fostering a culture of collaboration and efficiency.
- Adapted quickly to changing market conditions, ensuring recruitment strategies remained competitive.
Operations & Admissions Manager Brazil
ILAC Education Group
09.2014 - 12.2019
- Streamlined admissions and operational processes, reducing inefficiencies and improving enrollment turnaround times.
- Coordinated cross-functional teams, ensuring seamless collaboration between recruitment, admissions, and student services.
- Enhanced team performance through strategic leadership, training, and process optimization.
- Developed and implemented admissions guidelines and workflows, improving consistency and applicant experience.
- Established key performance metrics to track recruitment success and drive continuous improvement.
- Implemented quality control measures, ensuring compliance with admission policies and regulatory standards.
- Managed day-to-day admissions operations, maintaining efficiency and a high standard of service delivery.
- Improved student engagement and satisfaction through responsive service and streamlined communication.
- Managed resource allocation to support recruitment initiatives and enrollment targets.
- Introduced innovative technologies and processes, enhancing admissions processing and applicant tracking.
Teens Program Director
ILAC Education Group
09.2013 - 09.2014
- Led admissions and operations for summer, winter, and year-round underage programs and camps, ensuring seamless student enrollment and program execution.
- Developed and implemented recruitment strategies, increasing student enrollment and participation in youth programs.
- Managed the end-to-end admissions process, including application assessments, student placement, and onboarding.
- Oversaw program logistics, including scheduling, staffing, and resource allocation, to optimize efficiency and student experience.
- Established and maintained strong relationships with international agents, parents, and stakeholders, ensuring smooth program coordination.
- Supervised and trained a team of 12+ staff, fostering a culture of excellence in student services and operations.
- Implemented operational improvements, reducing inefficiencies and enhancing program delivery.
- Ensured compliance with safety regulations, visa requirements, and institutional policies for underage students.
- Spearheaded student engagement initiatives, improving retention, satisfaction, and overall program success.
- Represented ILAC at student recruitment fairs and events, promoting program offerings to international markets.
Campus Manager/Director of Marketing Brazil
ILAC Group Education
09.2009 - 09.2013
- Led student recruitment efforts in Brazil, increasing enrollment through targeted marketing campaigns and outreach strategies.
- Developed and executed marketing strategies tailored to the Brazilian market, driving brand awareness and program visibility.
- Built and maintained strong relationships with Brazilian educational agents and key stakeholders to enhance recruitment pipelines.
- Managed the Vancouver campus operations, ensuring seamless day-to-day management of academic and student services.
- Coordinated marketing and recruitment events in Brazil, including fairs, presentations, and info sessions, to engage prospective students.
- Analyzed market trends and student data to inform recruitment strategies and drive decision-making.
- Collaborated with senior leadership to establish recruitment targets, budgets, and resource allocation for the Brazilian market.
- Managed admissions processes, including application evaluation, student placement, and onboarding for Brazilian students.
- Represented the institution at key industry events, enhancing brand presence and fostering international student interest.
Student Housing Manager
ILAC Education Group
03.2007 - 09.2009
- Led student housing operations, overseeing the booking and management of student accommodations across homestay families and student residences.
- Recruited and onboarded new homestay families, ensuring compliance with housing policies and creating a positive living experience for students.
- Negotiated and closed deals with student residences, securing competitive rates and managing contracts.
- Coordinated all aspects of student housing bookings, including pre-arrival, post-arrival, and placement, ensuring smooth transitions for students.
- Managed student arrival processes, providing support for airport pickups, accommodation check-ins, and settling-in services.
- Worked closely with the student services team to address student housing concerns and ensure high satisfaction levels.
- Maintained accurate housing records, tracking bookings, payments, and housing assignments.
- Implemented improvements in housing processes, optimizing booking systems and reducing student complaints.
- Provided ongoing support for students and families, ensuring a positive and seamless housing experience throughout the duration of their stay.
Agent Support Specialist
ILAC International Education Group
03.2005 - 03.2007
- Provided comprehensive support to educational agents, assisting with student recruitment, admissions, and enrollment processes.
- Facilitated communication between agents and the admissions team, ensuring timely processing of student applications and documents.
- Developed and maintained strong relationships with international agents, offering guidance on program offerings, admissions requirements, and best practices.
- Assisted agents in sales and marketing efforts, promoting programs and services to prospective students.
- Processed and managed student applications, ensuring accuracy, completeness, and compliance with admission standards.
- Coordinated with the admissions team to resolve complex issues, streamline application processing, and optimize recruitment efforts.
- Provided training and resources to agents, improving their understanding of program details, admissions policies, and sales techniques.
- Delivered exceptional customer service to agents and prospective students, ensuring a smooth and positive experience.
- Analyzed student and recruitment data to support decision-making and improve sales and admissions strategies.
Sales Supervisor
MG Travel
11.2003 - 02.2005
- Supervised and led the B2B sales team, driving revenue growth by promoting Royal Caribbean, major cruise lines, and Queensberry Tours to travel agents and corporate clients.
- Developed and executed sales strategies to expand partnerships and increase bookings for cruises and tours, achieving sales targets consistently.
- Built and maintained strong relationships with travel agencies, corporate clients, and industry partners to enhance product distribution and sales.
- Conducted product training and presentations for travel agents, ensuring they were well-equipped to sell cruise and tour packages effectively.
- Managed key accounts, ensuring high levels of customer satisfaction, addressing inquiries, and resolving issues promptly.
- Analyzed market trends and customer feedback to identify new business opportunities and refine sales strategies.
- Coordinated with marketing and operations teams to ensure timely delivery of promotional materials and seamless booking processes.
- Tracked and reported on sales performance, providing regular updates to senior leadership and recommending adjustments to sales tactics.
- Supported business development initiatives, including networking at industry events and conferences to expand the company's presence in the market.
Education
MBA - Tourism And Hospitality Management
Grupo Educacional Opet
Curitiba, BrazilGraduate Certificate - Hospitality And Tourism Management
Centro Europeu
Curitiba, BrazilBachelor - Tourism And Hospitality Management
Unicuritiba
Curitiba, BrazilSkills
- Student Recruitment & Admissions Strategy
- Enrollment Management & Data Analysis
- CRM & Student Information Systems
- Domestic & International Credential Assessment
- Team Leadership & Staff Development
- Strategic Planning & Policy Development
Languages
English
Full Professional
Portuguese
Native or Bilingual
Spanish
Professional Working
Certification
Service Excellence Series - OTEC
Technical Skills
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Microsoft Dynamics (CRM)
- Advanced Excel (Data analysis, Pivot tables, VLOOKUP)
- Customer Relationship Management (CRM) Systems
- Database Management
- Report Generation & Statistical Analysis
Timeline
VP of Sales, Operations & Strategies
ILAC Education Group
06.2022 - Current
Head of Global Sales Support
ILAC Education Group
12.2019 - 06.2022
Operations & Admissions Manager Brazil
ILAC Education Group
09.2014 - 12.2019
Teens Program Director
ILAC Education Group
09.2013 - 09.2014
Campus Manager/Director of Marketing Brazil
ILAC Group Education
09.2009 - 09.2013
Student Housing Manager
ILAC Education Group
03.2007 - 09.2009
Agent Support Specialist
ILAC International Education Group
03.2005 - 03.2007
Sales Supervisor
MG Travel
11.2003 - 02.2005
MBA - Tourism And Hospitality Management
Grupo Educacional Opet
Graduate Certificate - Hospitality And Tourism Management
Centro Europeu
Bachelor - Tourism And Hospitality Management
Unicuritiba
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