Evelyn Panelo
Summary
Results-driven media planner and buyer with four years of experience in developing and executing high-impact advertising campaigns for leading brands. Skilled at managing multiple projects simultaneously and delivering exceptional results under tight deadlines. Passionate about leveraging innovative digital strategies to exceed client expectations and achieve measurable success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
AAM - Paid Social, Search and Programmatic
EssenceMediacom
08.2023 - Current
- Lead media planning and buying efforts focusing on performance across social, search, and programmatic channels.
- Develop and execute comprehensive strategies to maximize campaign effectiveness and meet client objectives.
- Collaborate with clients to outline clear campaign goals and deliverables, ensuring alignment with performance expectations.
- Present strategic plans and tactical recommendations, fostering strong client relationships and trust.
Associate Account Manager, Paid Social
Mindshare
04.2022 - Current
- Developed, executed, and optimized paid social media campaigns across various social platforms.
- Oversaw quarterly budgets between $1M and $2M across three lines of business, including both B2C and B2B.
- Directed and mentored social media coordinators, including offshore members, fostering a collaborative environment.
- Collaborated and coordinated with internal teams and external vendors to ensure timely delivery of client deliverables.
E-commerce & Digital Marketing Coordinator
Moneysworth & Best Shoe Care
08.2020 - 04.2022
- Utilized Amazon's advertising platform to create and design storefronts and product pages while executing campaigns, leading to an 18% year-over-year sales growth and a 22% increase in ROAS.
- Coordinated multi-channel marketing campaigns across email, social media, and search, driving revenue growth.
- Analyzed data to identify growth opportunities, focusing on product and market gaps, customer segments, and pricing strategies.
Sponsorship & Events Coordinator
Publicis Sport & Entertainment
01.2020 - 05.2020
- Assisted in the day-to-day implementation of all sponsorship and partnership initiatives, ensuring smooth execution and alignment with client objectives.
- Collaborated with sponsorship property organizers and internal agency divisions to effectively execute sponsorship marketing initiatives.
Education
BBA - Marketing Management
Sheridan College
Mississauga, ON08.2020
Certificate - Music Industry Essentials
NYU | Tisch School of The Arts
Online Program | TISCH X Billboard06.2021
Skills
- Strategic Planning and Execution
- Strong Attention to Detail
- Client Relationship Management
- Data Analysis and Reporting
- Effective Time Management and Prioritization
- Collaboration with Cross-Functional Teams
- Proficient in Social Media Advertising (Facebook, Instagram, X, Snapchat, LinkedIn, Pinterest, Reddit)
- Cross-Channel Marketing Strategy
Accomplishments
- Successfully led the planning and buying for nine major film titles for Universal Pictures, including blockbuster hits. Drove ticket sales and box office success through highly impactful campaigns that maximized audience engagement.
- Created and implemented paid social media campaigns for Rogers Communications, achieving record results in Q4 2022 and Q1 2023, surpassing NAC targets by 20-40%.
- Boosted Amazon e-commerce sales for a family-owned business by 18% YOY in Canada and 53% YOY in the USA.
Certification
- Meta Blueprint - Media Buying Professional
- TikTok Media Buying
- Pinterest Media Buyer
- X Ads Manager Fundamentals
- Snapchat Essentials
- LinkedIn Marketing Solutions Fundamentals
- Google Ads Video
- Google Search Ads
- The Trade Desk Trading Essentials
Timeline
AAM - Paid Social, Search and Programmatic
EssenceMediacom
08.2023 - Current
Associate Account Manager, Paid Social
Mindshare
04.2022 - Current
E-commerce & Digital Marketing Coordinator
Moneysworth & Best Shoe Care
08.2020 - 04.2022
Sponsorship & Events Coordinator
Publicis Sport & Entertainment
01.2020 - 05.2020
- Meta Blueprint - Media Buying Professional
- TikTok Media Buying
- Pinterest Media Buyer
- X Ads Manager Fundamentals
- Snapchat Essentials
- LinkedIn Marketing Solutions Fundamentals
- Google Ads Video
- Google Search Ads
- The Trade Desk Trading Essentials
BBA - Marketing Management
Sheridan College
Certificate - Music Industry Essentials
NYU | Tisch School of The Arts
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