EVA WANG

Led cross-functional projects spanning marketing, sales, supply chain, and finance domains, aimed at uncovering avenues for revenue growth and cost optimization. Presented data-driven insights and recommendations to senior leadership to support strategic decision-making

• Teamed up with marketing department to develop 10+ segments for various promotions and then created Tableau report to monitor web activity and sales, contributing to average of 50% higher sales than projected promotion targets
• Built data pipelines leveraging DBT, leading to around 250% improvement in data accuracy, consistency, and code reusability

Partnered with cross-functional teams to gather requirements and identify data-driven solutions. Employed SQL and Python to uncover insights and trends. Developed 30+ informative Tableau reports, empowering performance tracking and pinpointing areas for improvement

• Directed project focused on forecasting future demand and supply costs, resulting in approximately 60% improvement in cost of goods (COG) accuracy and contributing to enhancement of company profitability
• Accomplished project specializing in predicting purchase order (PO) payment timing and amounts, resulting in approximately 80% improvement in cash flow planning accuracy

• Analyzed web/digital/marketing data and visualized new user trends, conversion rates, click-through rates (CTR), acquisition, retention, and more, leading to 30% increase in marketing performance visibility

• Authored 5+ BI reports to track KPI and metrics, diagnose root problems, identify key influencers, and predict future trends

• Implemented predictive analysis tools using Power Query, VBA, and API to maintain SKU availability, resulting in $15M additional revenue
• Initiated centralized promotion management tool, enhancing forecast accuracy and inventory sufficiency by 300%